Everything you use has a European alternative.

Datadog 🇺🇸 non-EU

World-class observability, world-class invoice.

• Zabbix Latvian open-source monitoring, free and enterprise-grade. 🇱🇻
• Checkmk Munich-built monitoring with excellent auto-discovery. 🇩🇪
• Icinga German open-source monitoring with a strong plugin ecosystem. 🇩🇪

Skippy & Jif 🇺🇸 non-EU

American peanut butter, in a continent that mostly spreads other things.

• Calvé The Dutch standard, made by Unilever in the Netherlands. 🇬🇧
• Whole Earth UK, no palm oil, nothing but peanuts and salt. 🇬🇧
• Rapunzel Bavarian organic pioneer since 1974. 🇩🇪
• De Pindakaaswinkel Amsterdam. Peanut butter as a specialist trade. 🇳🇱

Microsoft Teams 🇺🇸 non-EU

The chat app that arrived whether you asked for it or not.

• Element Matrix-based, federated, self-hostable, sovereign-ready. 🇬🇧
• Nextcloud Talk Chat, calls and screen sharing on infrastructure you control. 🇩🇪
• Stackfield German alternative combining chat, tasks and files. 🇩🇪
• alfaview Karlsruhe video conferencing built for large organisations. 🇩🇪

Amazon 🇺🇸 non-EU

The everything store, and everyone's competitor.

• bol The Benelux marketplace, roughly Amazon's local equivalent. 🇳🇱
• OTTO Hamburg's century-old retailer, now Germany's number two marketplace. 🇩🇪
• Allegro Poland's dominant marketplace, older than Amazon itself. 🇵🇱
• Alza Czech electronics and general retailer across Central Europe. 🇨🇿

First Solar & Jinko Solar 🇺🇸🇨🇳 non-EU

American and Chinese photovoltaics.

• Meyer Burger Swiss cells and modules, heterojunction technology. 🇨🇭
• SOLARWATT Dresden. Glass-glass modules, 30-year guarantee. 🇩🇪
• Heckert Solar Chemnitz, making modules in Saxony since 2001. 🇩🇪
• aleo solar Prenzlau, Brandenburg. 🇩🇪

Pantene & Head & Shoulders 🇺🇸 non-EU

Two more Procter & Gamble brands.

• Schwarzkopf Henkel, Düsseldorf, since 1898. 🇩🇪
• alverde dm's certified-natural range. Cheap and repeatedly top-rated. 🇩🇪
• Klorane Pierre Fabre, plant-based, pharmacy-sold. 🇫🇷
• René Furterer French scalp-first haircare. 🇫🇷

Wayfair & Ashley Furniture 🇺🇸 non-EU

American furniture retail, shipped a long way.

• IKEA Älmhult, Sweden. You already know. 🇸🇪
• JYSK Danish, 3,000 stores across Europe. 🇩🇰
• home24 Berlin online furniture. 🇩🇪
• HAY Copenhagen design at reachable prices. 🇩🇰

Outlook.com 🇺🇸 non-EU

Microsoft's consumer webmail, bundled into the Windows account.

• mailbox.org Drop-in IMAP/SMTP replacement with a full groupware suite. 🇩🇪
• Tuta Encrypted mailbox with its own apps on all platforms. 🇩🇪
• Infomaniak kMail Swiss mail with a generous free tier (outside the default EU scope). 🇨🇭
• Posteo Minimal, cheap, and audited German mail. 🇩🇪

Canon, Nikon & Sony 🇯🇵 non-EU

Japanese cameras, near-total market share.

• Leica Wetzlar since 1914, and it invented 35mm photography. 🇩🇪
• Phase One Copenhagen. Medium-format digital backs. 🇩🇰
• ZEISS Oberkochen. Lenses for everyone else's cameras. 🇩🇪
• Novoflex Memmingen. Adapters and supports, made in Germany. 🇩🇪

Microsoft 365 / Office 🇺🇸 non-EU

Word, Excel and friends, now rented rather than owned.

• LibreOffice The Document Foundation's free desktop suite; opens and saves Microsoft formats. 🇩🇪
• ONLYOFFICE Riga-built suite with the best OOXML fidelity of the open-source options. 🇱🇻
• Collabora Online Cambridge-based LibreOffice-in-the-browser, self-hostable. 🇬🇧
• Nextcloud Office Documents, files and collaboration on your own server. 🇩🇪

Jack Daniel's & Jim Beam 🇺🇸 non-EU

Tennessee and Kentucky, on every back bar in Europe.

• Jameson Midleton, County Cork. Triple-distilled Irish. 🇮🇪
• Becherovka Karlovy Vary herbal bitters, recipe from 1807. 🇨🇿
• Absolut Åhus, Sweden. Everything made in one town. 🇸🇪
• Metaxa Greek brandy blended with muscat wine, since 1888. 🇬🇷

Okta / Auth0 🇺🇸 non-EU

Single sign-on, single foreign dependency.

• Ory Munich open-source identity infrastructure; self-host or EU cloud. 🇩🇪
• Univention Corporate Server Bremen-built identity and domain management for the public sector. 🇩🇪
• IDnow Munich identity verification meeting German regulatory standards. 🇩🇪
• ZITADEL Swiss open-source identity platform (outside the default EU scope). 🇨🇭

Amazon Web Services 🇺🇸 non-EU

The default cloud, and the default lock-in.

• Hetzner German servers at prices that make US clouds look like a rounding error. 🇩🇪
• OVHcloud Europe's largest hoster, with full sovereign-cloud offerings. 🇫🇷
• Scaleway French cloud with managed Kubernetes, object storage and GPUs. 🇫🇷
• IONOS Cloud German enterprise cloud with ISO-certified EU data centres. 🇩🇪

Ben's Original & Minute Rice 🇺🇸 non-EU

American parboiled rice, in a continent full of risotto.

• Riso Gallo Lombardy since 1856, six generations of the same family. 🇮🇹
• Riso Scotti Pavia, in the middle of Italy's rice country. 🇮🇹
• Oryza German rice brand, part of Euryza in Hamburg. 🇩🇪
• Reis-fit The other German rice standard. 🇩🇪

Amazon Kindle 🇺🇸 non-EU

E-books you licence rather than own.

• tolino German bookseller alliance's reader; open EPUB, buy from any member shop. 🇩🇪
• Vivlio French e-reader and store backed by independent booksellers. 🇫🇷
• Legimi Polish subscription with its own hardware. 🇵🇱

Microsoft Windows 🇺🇸 non-EU

The desktop, with telemetry and a Microsoft account requirement.

• Ubuntu Canonical's London-run distribution; the most common Linux desktop. 🇬🇧
• openSUSE German-rooted distribution with the excellent YaST admin tooling. 🇩🇪
• Zorin OS Dublin-built and deliberately designed to feel like Windows. 🇮🇪
• Linux Mint The friendliest landing spot for someone leaving Windows. 🇮🇪

Timberland, Merrell & Crocs 🇺🇸 non-EU

American footwear for European terrain.

• Birkenstock German since 1774, and the actual original of the shape. 🇩🇪
• MEINDL Kirchanschöring, boots since 1683. Resoleable. 🇩🇪
• LOWA Jetzendorf, Bavaria. Still made in Europe. 🇩🇪
• SCARPA Asolo, Veneto. Mountaineering boots. 🇮🇹

Figma 🇺🇸 non-EU

Collaborative design, single point of failure.

• Penpot The credible open-source Figma alternative; self-host the whole thing. 🇪🇸
• Linearity Curve German vector design with strong prototyping and export. 🇩🇪

Temu, AliExpress & Wish 🇨🇳🇺🇸 non-EU

Very cheap, very far away, very much under DSA investigation.

• Allegro Polish marketplace with EU consumer protection actually applying. 🇵🇱
• Alza Czech retailer with real warranties and local returns. 🇨🇿
• OTTO German marketplace with vetted sellers. 🇩🇪
• eMAG Romanian marketplace covering South-Eastern Europe. 🇷🇴

Procter & Gamble cleaning brands 🇺🇸 non-EU

Ariel, Fairy, Lenor, Flash — one Cincinnati company.

• Henkel (Persil) Düsseldorf since 1876. Persil, Pril, Somat, Bref. 🇩🇪
• Frosch Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants. 🇩🇪
• Ecover Malle, Belgium. The original green cleaning brand. 🇧🇪
• Sonett Baden-Württemberg, fully biodegradable, no enzymes. 🇩🇪

Trek, Specialized & Cannondale 🇺🇸 non-EU

American bikes, in the continent that races them.

• Canyon Koblenz. Direct-to-consumer, which is why the prices work. 🇩🇪
• Cube Waldershof, Bavaria. 🇩🇪
• Bianchi Treviglio, 1885 — the oldest bicycle maker still in production. 🇮🇹
• Pinarello Treviso. Tour de France winners. 🇮🇹

Folgers & Maxwell House 🇺🇸 non-EU

American ground and instant coffee.

• Dallmayr Munich since 1700. The prodomo blend is the benchmark. 🇩🇪
• Melitta Minden. It invented the paper coffee filter in 1908. 🇩🇪
• Jacobs JDE Peet's, Amsterdam. 🇳🇱
• Tchibo Hamburg. 🇩🇪

Visa, Mastercard & Amex 🇺🇸 non-EU

Two American companies sitting between Europe and its own money.

• Wero The pan-European wallet from 16 banks and payment providers. 🇧🇪
• iDEAL The Dutch bank-transfer standard, now folding into Wero. 🇳🇱
• Bancontact Payconiq Belgium's domestic card and QR payment scheme. 🇧🇪
• BLIK Poland's phone-based payment system, used by most of the country. 🇵🇱

Yankee Candle & Bath & Body Works 🇺🇸 non-EU

American scented candles, in paraffin.

• ipuro German home fragrance, widely stocked and inexpensive. 🇩🇪
• Diptyque Paris, boulevard Saint-Germain, since 1961. 🇫🇷
• Cire Trudon Founded 1643. It supplied candles to Versailles. 🇫🇷
• Millefiori Milano Milan diffusers and candles. 🇮🇹

Adobe Photoshop 🇺🇸 non-EU

The industry standard, now rented monthly forever.

• Affinity Photo Nottingham-built professional editor; one purchase, no subscription. 🇬🇧
• Krita Dutch foundation's free painting and illustration studio. 🇳🇱
• darktable German open-source RAW workflow, a real Lightroom replacement. 🇩🇪
• Photopea Czech browser-based editor that opens PSD files directly. 🇨🇿

Uber 🇺🇸 non-EU

Ride-hailing, and a long European court record.

• Bolt Tallinn-built ride-hailing, scooters and food across 45 countries. 🇪🇪
• FREENOW Hamburg platform that mostly dispatches licensed taxis. 🇩🇪
• Heetch French ride-hailing focused on the suburbs the others skip. 🇫🇷
• Liftago Czech taxi app with transparent driver pricing. 🇨🇿

Skittles & Starburst 🇺🇸 non-EU

Mars owns the pick-and-mix.

• HARIBO Bonn since 1920. Family-owned, and it invented the gummy bear. 🇩🇪
• Katjes Emmerich. All-vegetarian since 2016. 🇩🇪
• Trolli Fürth, Bavaria. 🇩🇪
• Fini Murcia, Spain's biggest sweet maker. 🇪🇸

Firebase 🇺🇸 non-EU

Backend-as-a-service, backed by Google's roadmap.

• Aiven Helsinki-run managed Postgres, Kafka, Redis and more, in any EU region. 🇫🇮
• Clever Cloud Managed databases and add-ons alongside your app. 🇫🇷
• Nhost Swedish open-source Firebase alternative on Postgres and GraphQL. 🇸🇪
• Scaleway Managed Postgres, serverless SQL and object storage. 🇫🇷

Nike & Under Armour 🇺🇸 non-EU

Oregon and Baltimore, worn by most of Europe.

• adidas Herzogenaurach, Bavaria. The three stripes. 🇩🇪
• PUMA The same town, founded by the other brother. 🇩🇪
• Hummel Danish since 1923, and unusually vocal about ethics. 🇩🇰
• Joma Toledo, Spain. Football kit across southern Europe. 🇪🇸

Headspace / Calm 🇺🇸 non-EU

Mindfulness by subscription, mental-health data abroad.

• 7Mind Berlin meditation app, partly reimbursed by German health insurers. 🇩🇪
• Petit BamBou French meditation with the largest francophone library. 🇫🇷
• Balloon German guided meditation and sleep courses. 🇩🇪
• Meditopia Istanbul-built meditation in 10+ languages. 🇹🇷

Google Workspace 🇺🇸 non-EU

Mail, docs and drive for companies, hosted entirely by Google.

• Nextcloud Self-hosted or EU-hosted files, docs, talk, calendar and mail. 🇩🇪
• Open-Xchange Cologne groupware powering many European ISP mail platforms. 🇩🇪
• Twake Workplace LINAGORA's French open-source workplace suite. 🇫🇷
• Infomaniak kSuite Swiss full workplace suite (outside the default EU scope). 🇨🇭

WordPress.com / Squarespace CMS 🇺🇸 non-EU

Open-source software, commercially hosted governance drama included.

• TYPO3 German enterprise CMS, standard across public sector and universities. 🇩🇪
• Contao German open-source CMS with strong accessibility support. 🇩🇪
• Kirby Berlin file-based CMS; no database, buy the licence once. 🇩🇪
• Webnode Czech hosted CMS for simpler sites. 🇨🇿

Fitbit, Apple Watch & Whoop 🇺🇸 non-EU

Continuous health data, exported continuously.

• Withings Paris health devices: watches, scales, blood pressure, EU data hosting. 🇫🇷
• Polar Finnish sports watches; the company that invented the heart rate monitor. 🇫🇮
• Suunto Finnish outdoor and dive watches with serious navigation. 🇫🇮

TikTok 🇨🇳 non-EU

Short video, long recommendation engine.

• PeerTube Framasoft's federated video platform; short-form channels included. 🇫🇷
• Dailymotion French video platform with a mobile short-video feed. 🇫🇷

Uber Eats / DoorDash 🇺🇸 non-EU

Delivery economics, imported.

• Just Eat Takeaway Amsterdam group behind Lieferando, Thuisbezorgd and Just Eat. 🇳🇱
• Wolt Helsinki-built delivery with the best courier app in the business. 🇫🇮
• Glovo Barcelona multi-category delivery across southern and eastern Europe. 🇪🇸
• Bolt Food Estonian delivery arm of Bolt. 🇪🇪

Tesla & Ford 🇺🇸 non-EU

American cars on European roads.

• Volkswagen Wolfsburg. ID series for electric. 🇩🇪
• BMW Munich. 🇩🇪
• Mercedes-Benz Stuttgart. 🇩🇪
• Renault Boulogne-Billancourt. The R5 E-Tech is built in France. 🇫🇷

Domino's & Pizza Hut 🇺🇸 non-EU

American pizza delivery, in the countries that invented pizza.

• Telepizza Madrid-founded, the biggest non-US pizza chain in Europe. 🇪🇸
• Kotipizza Finland's chain — one of its pizzas won a world championship. 🇫🇮
• Vapiano German fresh-pasta-and-pizza concept, cooked in front of you. 🇩🇪
• PizzaExpress London since 1965. 🇬🇧

Unity 🇺🇸 non-EU

The engine that tried to charge per install.

• Godot Amsterdam-based foundation; MIT licensed, no royalties, ever. 🇳🇱
• Defold Swedish foundation's engine, free with no revenue share. 🇸🇪

Lululemon & Athleta 🇨🇦🇺🇸 non-EU

North American yoga wear at North American prices.

• Odlo Swiss, and the inventor of the modern sports base layer in 1946. 🇨🇭
• Casall Stockholm, training wear and equipment since 1984. 🇸🇪
• Björn Borg Swedish sport and underwear. 🇸🇪
• FALKE Schmallenberg. The sports socks are the quiet standout. 🇩🇪

Dasani & Aquafina 🇺🇸 non-EU

Bottled tap water with an American logo on it.

• Gerolsteiner Volcanic Eifel spring, exceptionally mineral-rich. 🇩🇪
• Mattoni Karlovy Vary mineral water, Czech since 1873. 🇨🇿
• Evian Filtered for fifteen years through the French Alps. 🇫🇷
• San Pellegrino The sparkling one from Lombardy. 🇮🇹

Slack 🇺🇸 non-EU

Workplace chat, owned by Salesforce, priced per person per month.

• Element London-based Matrix client used by the French and German governments. 🇬🇧
• Stackfield Munich team collaboration with end-to-end encryption, German servers. 🇩🇪
• Nextcloud Talk Chat and calls built into your own Nextcloud. 🇩🇪
• Twake French open-source Slack-style workspace. 🇫🇷

Victoria's Secret 🇺🇸 non-EU

An American brand with a complicated decade.

• Hunkemöller Amsterdam since 1886, Europe's largest lingerie chain. 🇳🇱
• Triumph Bad Zurzach, founded in Germany 1886. 🇨🇭
• sloggi Same group, and the everyday European default. 🇨🇭
• Etam Paris since 1916. 🇫🇷

Send Anywhere / WeTransfer clones 🇰🇷🇺🇸 non-EU

Big-file transfer through servers you know nothing about.

• WeTransfer The Amsterdam original, still the nicest way to send 2 GB. 🇳🇱
• Smash French transfer service with no size limit. 🇫🇷
• TransferNow French file transfer with password protection and EU hosting. 🇫🇷
• SwissTransfer Free 50 GB transfers from Infomaniak (outside the default EU scope). 🇨🇭

Tampax & Always 🇺🇸 non-EU

Two Procter & Gamble brands, one aisle.

• einhorn Berlin, organic cotton, and unusually funny packaging. 🇩🇪
• The Female Company Stuttgart, organic cotton, plastic-free. 🇩🇪
• Natracare Bristol since 1989 — the original organic option. 🇬🇧
• Organyc Bologna, 100% certified organic cotton. 🇮🇹

Jira 🇦🇺 non-EU

Issue tracking that becomes the process.

• OpenProject Berlin open-source project management; classic, agile and Gantt. 🇩🇪
• Tuleap French ALM suite covering requirements, tracking, code and test. 🇫🇷
• YouTrack JetBrains' Prague-built issue tracker, self-hostable. 🇨🇿
• Taiga Lightweight agile boards and backlogs. 🇪🇸

Tabasco & Frank's RedHot 🇺🇸 non-EU

Louisiana and Missouri, on European tables.

• Kühne Hamburg since 1722. Mustards, sauces and pickles. 🇩🇪
• Develey Bavarian family mustard house. 🇩🇪
• Verstegen Rotterdam spices and sauces, family-owned. 🇳🇱
• Santa Maria Swedish, part of Paulig of Finland. 🇸🇪

Reddit 🇺🇸 non-EU

Forums, aggregated -- and now API-gated.

• Lemmy Federated link aggregator; subscribe across servers, no single owner. 🇩🇪

LinkedIn 🇺🇸 non-EU

Your CV, plus motivational posts you did not ask for.

• XING The German-speaking professional network, run by New Work SE in Hamburg. 🇩🇪
• kununu Austrian employer reviews and salary transparency. 🇦🇹

Dropbox 🇺🇸 non-EU

The folder that started cloud sync, still US-hosted.

• Nextcloud The closest full replacement, with desktop sync clients that behave the same. 🇩🇪
• Koofr Straightforward paid EU storage with lifetime plans. 🇸🇮
• Filen Encrypted sync where the provider genuinely cannot read your files. 🇩🇪
• Internxt Spanish encrypted drive with a free tier. 🇪🇸

OpenAI API 🇺🇸 non-EU

The API every startup built on before reading the terms.

• Mistral AI OpenAI-compatible API, open-weight models, EU data residency. 🇫🇷
• Aleph Alpha German models with explainability features for regulated sectors. 🇩🇪
• Nebius AI Studio EU GPU capacity and hosted open models at low cost. 🇳🇱
• OVHcloud AI Endpoints French sovereign cloud serving open models. 🇫🇷

Keurig & Dunkin' 🇺🇸 non-EU

American pod coffee and American drip.

• Nespresso Swiss, with an aluminium capsule that Europe actually recycles. 🇨🇭
• Tchibo Cafissimo German capsule system, cheaper per cup. 🇩🇪
• Lavazza A Modo Mio Italian capsules, compostable options. 🇮🇹
• illy iperEspresso Two-stage capsule, genuinely better crema. 🇮🇹

Oreo & Chips Ahoy 🇺🇸 non-EU

Mondelez biscuits, everywhere.

• Bahlsen Hanover since 1889, still family-owned. Leibniz butter biscuits. 🇩🇪
• Lotus Biscoff The speculoos from Lembeke that conquered coffee saucers worldwide. 🇧🇪
• Delacre Belgian biscuits since 1891. 🇧🇪
• Griesson - de Beukelaer German family biscuit maker. 🇩🇪

Hasbro & Mattel 🇺🇸 non-EU

Rhode Island and California own the toy aisle.

• LEGO Billund, family-owned, and the largest toy company on earth. 🇩🇰
• Playmobil Zirndorf, Bavaria, since 1974. 🇩🇪
• Ravensburger Puzzles and board games since 1883. 🇩🇪
• Schleich Hand-painted figures, Schwäbisch Gmünd. 🇩🇪

Philadelphia & Kraft cheese 🇺🇸 non-EU

American processed cheese, in the dairy aisle of Europe.

• Almette Hochland, Bavaria. Whipped, and much lighter. 🇩🇪
• Exquisa Karwendel, Bavarian family dairy since 1932. 🇩🇪
• Buko Danish cream cheese from Arla, the farmer-owned cooperative. 🇩🇰
• Boursin Normandy garlic-and-herb, invented 1957. 🇫🇷

Kellogg's & General Mills 🇺🇸 non-EU

American breakfast, exported with the sugar included.

• Kölln Elmshorn since 1795. Oats, done properly. 🇩🇪
• Jordans Bedfordshire, farm-sourced granola and muesli. 🇬🇧
• Brüggen Lübeck family mill, supplies half of Europe's own-brand muesli. 🇩🇪
• Dr. Oetker Vitalis Bielefeld. The muesli that actually tastes of nuts. 🇩🇪

Campbell's 🇺🇸 non-EU

The soup can Warhol painted.

• Erasco Lübeck since 1931 — the German soup standard. 🇩🇪
• Maggi Swiss since 1872; the seasoning bottle is a European fixture. 🇨🇭
• Vitana Czech soups and seasonings since 1902. 🇨🇿
• Liebig French soups, part of Continental Foods. 🇫🇷

SanDisk & Western Digital 🇺🇸 non-EU

American flash storage.

• Intenso Vechta. The German value option, widely stocked. 🇩🇪
• Angelbird Vorarlberg. Professional video media, made in Austria. 🇦🇹
• iStorage London. PIN-authenticated, FIPS-certified encrypted drives. 🇬🇧

3M Post-it & Sharpie 🇺🇸 non-EU

Minnesota and Atlanta own the desk drawer.

• STABILO Heroldsberg. The BOSS highlighter is the original. 🇩🇪
• STAEDTLER Nuremberg, 1835. Still makes pencils in Germany. 🇩🇪
• Faber-Castell Stein, family-owned since 1761. 🇩🇪
• LAMY Heidelberg. The Safari fountain pen. 🇩🇪

Monster & Rockstar 🇺🇸 non-EU

American energy drinks — though the category's inventor is Austrian.

• Red Bull Austrian, and the company that invented the category in 1987. 🇦🇹
• HELL Energy Hungarian, and the volume leader across Central Europe. 🇭🇺
• Tiger Polish energy drink, dominant at home. 🇵🇱
• Booster German energy drink at supermarket prices. 🇩🇪

Adobe Premiere Pro 🇺🇸 non-EU

Timeline editing, tied to the same subscription.

• Kdenlive KDE's mature open-source non-linear editor, no subscription at all. 🇩🇪
• Blender Video Editor The Amsterdam foundation's suite includes a capable VSE and compositor. 🇳🇱

Levoit & Honeywell 🇺🇸 non-EU

American air purifiers with proprietary filters.

• Philips Amsterdam. Wide range, widely available filters. 🇳🇱
• Blueair Stockholm, very quiet, Unilever-owned. 🇸🇪
• IDEAL Balingen, made in Germany, HEPA H14. 🇩🇪
• BONECO Swiss air treatment since 1956. 🇨🇭

Shopify 🇨🇦 non-EU

The easiest way to build a shop you do not own.

• Shopware German e-commerce platform used across European mid-market retail. 🇩🇪
• PrestaShop French open-source shop software with a huge module ecosystem. 🇫🇷
• Spryker Berlin headless commerce for complex B2B and B2C models. 🇩🇪
• Sylius Polish Symfony-based headless commerce framework. 🇵🇱

Adobe Illustrator 🇺🇸 non-EU

Vectors, by subscription.

• Affinity Designer Vector and raster in one app, bought outright. 🇬🇧
• Linearity Curve Berlin vector design, formerly Vectornator, strong on iPad. 🇩🇪
• Penpot Madrid open-source design platform built on open standards. 🇪🇸

Weber 🇺🇸 non-EU

The kettle barbecue, from Illinois.

• LANDMANN Osterholz-Scharmbeck since 1966. 🇩🇪
• Outdoorchef Swiss, and the funnel design genuinely stops flare-ups. 🇨🇭
• RÖSLE Marktoberdorf. Stainless steel, made to last. 🇩🇪
• höfats Allgäu design studio; the Cube and Bowl are award winners. 🇩🇪

Apple Music / Amazon Music 🇺🇸 non-EU

Streaming bundled into a hardware ecosystem.

• Deezer Paris streaming, and the first to pilot artist-centric royalties. 🇫🇷
• Qobuz French hi-res audio streaming and purchase, best-in-class sound quality. 🇫🇷
• IDAGIO Berlin service built properly for classical music. 🇩🇪
• Spotify Stockholm-built and still the largest European tech consumer product. 🇸🇪

Roku, Fire TV & Chromecast 🇺🇸 non-EU

Three American boxes that decide what your television shows you.

• Nokia Streaming Box Built by StreamView in Vienna under Nokia licence. 🇦🇹
• TechniSat Daun, Eifel. German receivers and streaming boxes. 🇩🇪
• Zappiti French media players for large local libraries. 🇫🇷
• Xoro German Android TV boxes and receivers. 🇩🇪

QuickBooks 🇺🇸 non-EU

Intuit's books, with US tax logic bolted on.

• Sage Newcastle-founded accounting, the European incumbent for SMEs. 🇬🇧
• Odoo Accounting Open-source accounting with localisations for most EU countries. 🇧🇪
• Pennylane French accounting platform built with accountants, not against them. 🇫🇷
• Fortnox Sweden's dominant cloud accounting platform. 🇸🇪

Google Translate 🇺🇸 non-EU

Good enough translation, at the cost of sending the text abroad.

• DeepL Cologne-built translator widely rated more accurate for European languages. 🇩🇪
• Reverso French translation with real-world example sentences and conjugation. 🇫🇷
• Lingvanex Cyprus-based translation with fully offline on-premises deployment. 🇨🇾

Duracell & Energizer 🇺🇸 non-EU

Two American battery brands.

• VARTA Ellwangen, German battery maker since 1887. 🇩🇪
• ANSMANN Assamstadt. Rechargeables and chargers. 🇩🇪
• Jupio Dutch camera and device batteries. 🇳🇱

Hanes & Fruit of the Loom 🇺🇸 non-EU

American blank tees, made wherever is cheapest.

• Trigema Burladingen. Everything made in Germany, and it says so loudly. 🇩🇪
• Stanley/Stella Brussels. Organic blanks with a published factory list. 🇧🇪
• Continental Clothing UK, Earth Positive carbon-neutral range. 🇬🇧
• Sanetta German children's basics since 1800. 🇩🇪

Airbnb 🇺🇸 non-EU

Short-term rentals, long-term housing debate.

• Booking.com Amsterdam-headquartered, and it lists apartments too. 🇳🇱
• HomeToGo Berlin metasearch across holiday rental providers. 🇩🇪
• Holidu Munich holiday rental search with local property managers. 🇩🇪
• Belvilla Dutch holiday home rental across Europe. 🇳🇱

Instagram 🇺🇸 non-EU

Photos, then videos, then whatever keeps you scrolling.

• Mastodon Chronological feeds, image posts, and no algorithm deciding your reach. 🇩🇪
• Friendica Federated albums and galleries with real privacy controls. 🇩🇪

LastPass 🇺🇸 non-EU

The password manager with the memorable breach.

• Passbolt Open source, auditable, and hostable inside your own network. 🇱🇺
• Psono German-hosted or self-hosted vault with granular sharing. 🇩🇪
• KeePass No cloud at all -- an encrypted file you sync however you like. 🇩🇪
• Uniqkey Danish manager aimed at regulated European businesses. 🇩🇰

Trello 🇺🇸 non-EU

Cards on boards, owned by Atlassian.

• MeisterTask Munich kanban with the nicest board UX in Europe. 🇩🇪
• Zenkit Same data, viewable as board, list, table, calendar or mind map. 🇩🇪
• awork Hamburg project management for agencies and teams. 🇩🇪
• Taiga Spanish open-source agile project management, self-hostable. 🇪🇸

Band-Aid 🇺🇸 non-EU

A brand name that became the word.

• Hansaplast Beiersdorf, Hamburg — and the German word for a plaster. 🇩🇪
• Urgo Dijon, family-owned since 1880. 🇫🇷
• Salvequick Swedish, the Nordic default, part of Orkla. 🇸🇪

Heinz & Hellmann's-style US condiments 🇺🇸 non-EU

Pittsburgh decides what ketchup tastes like.

• Hela Ahrensburg. Curry ketchup is a German food group and Hela invented the good one. 🇩🇪
• Develey Bavarian family mustard and ketchup house since 1845. 🇩🇪
• Bautz'ner Saxon mustard. Eastern Germany will accept no substitute. 🇩🇪
• Amora Dijon mustard and French mayonnaise. 🇫🇷

Converse, Vans & New Balance 🇺🇸 non-EU

The casual sneaker canon, all American-owned.

• VEJA Paris. Wild rubber, organic cotton, no advertising budget at all. 🇫🇷
• Superga Turin, 1911. The 2750 is the original. 🇮🇹
• Novesta Partizánske, Slovakia. Vulcanised by hand since 1939. 🇸🇰
• Camper Mallorca, family-run for four generations. 🇪🇸

DiGiorno & Totino's 🇺🇸 non-EU

American frozen pizza. In Europe. Yes.

• Dr. Oetker Ristorante Bielefeld. Europe's frozen pizza benchmark. 🇩🇪
• Wagner Saarland family business, Steinofen range. 🇩🇪
• Gustavo Gusto Munich upstart with a genuinely good crust. 🇩🇪
• Buitoni Italian heritage, Nestlé-owned, made in Europe. 🇨🇭

Coleman & Yeti 🇺🇸 non-EU

American camping kit.

• Nordisk Danish, since 1901. Cotton tents that outlive their owners. 🇩🇰
• Hilleberg Swedish expedition tents, made in Estonia, near-indestructible. 🇸🇪
• Robens Danish camping, part of Oase Outdoors. 🇩🇰
• Outwell Family camping, same Danish group. 🇩🇰

Microsoft Azure 🇺🇸 non-EU

The enterprise cloud that came with the licence agreement.

• OVHcloud Full IaaS/PaaS stack with sovereign options in France and Germany. 🇫🇷
• IONOS Cloud German cloud with predictable pricing and EU-only operations. 🇩🇪
• StackIT Built for German enterprises with strict data residency needs. 🇩🇪
• Scaleway French cloud with a strong Kubernetes and serverless story. 🇫🇷

Ore-Ida & McCain 🇺🇸🇨🇦 non-EU

Frozen chips from Idaho and Canada.

• Aviko Steenderen. Owned by a Dutch farmers' cooperative. 🇳🇱
• Farm Frites Oudenhoorn, family-owned since 1971. 🇳🇱
• Lutosa Belgian, and Belgium takes chips seriously. 🇧🇪
• Agrarfrost Lower Saxony, family-run. 🇩🇪

Twilio 🇺🇸 non-EU

SMS and voice APIs, routed through California.

• Sinch Stockholm-listed global messaging, voice and email APIs. 🇸🇪
• Bird (MessageBird) Amsterdam-built omnichannel messaging platform. 🇳🇱
• Infobip Croatian global communications platform with direct carrier links. 🇭🇷

Samsung, LG & TCL 🇰🇷🇨🇳 non-EU

Korean and Chinese panels in every European living room.

• Loewe Kronach, Bavaria. Built in Germany since 1923. 🇩🇪
• Grundig German heritage, now Arçelik of Istanbul. 🇹🇷
• Vestel Manisa — it assembles a large share of Europe's own-brand TVs. 🇹🇷
• TechniSat German televisions and receivers, made in Saxony. 🇩🇪

Mailchimp 🇺🇸 non-EU

Newsletters, now an Intuit product.

• Brevo French email, SMS and automation platform with EU-only hosting. 🇫🇷
• CleverReach German newsletter tool built around GDPR from the start. 🇩🇪
• MailerLite Vilnius-built, clean editor, very good free tier. 🇱🇹
• rapidmail Freiburg newsletter service with German servers and support. 🇩🇪

Salesforce 🇺🇸 non-EU

CRM as a way of life, licensed per seat per month.

• SAP Sales Cloud Walldorf's CRM, integrated with the ERP most of European industry runs. 🇩🇪
• Odoo CRM Belgian open-source business suite; CRM is one module of many. 🇧🇪
• Pipedrive Estonian sales CRM built around the pipeline view. 🇪🇪
• Efficy Brussels CRM group serving mid-market European companies. 🇧🇪

Norton / McAfee 🇺🇸 non-EU

The antivirus that came with the laptop.

• ESET Bratislava-built, consistently top-rated, light on resources. 🇸🇰
• Bitdefender Bucharest security vendor that regularly tops independent tests. 🇷🇴
• G DATA Bochum vendor that wrote one of the first antivirus products, in 1987. 🇩🇪
• WithSecure Helsinki enterprise security, formerly F-Secure Business. 🇫🇮

Purina & Pedigree 🇺🇸 non-EU

Two American groups feed most of Europe's cats and dogs.

• Josera Bavarian family mill since 1942, makes everything itself. 🇩🇪
• Edgard & Cooper Bruges-based, fresh meat first, compostable packaging. 🇧🇪
• Brit Czech maker with its own factory and vet nutrition range. 🇨🇿
• Yarrah Dutch organic pet food, certified since 1992. 🇳🇱

Gmail 🇺🇸 non-EU

Google's free webmail, paid for with your inbox contents.

• Tuta End-to-end encrypted mail and calendar from Hanover; free tier available. 🇩🇪
• mailbox.org Berlin-run mail, calendar and office suite on green electricity. 🇩🇪
• Posteo One EUR per month, anonymous payment accepted, no ads, ever. 🇩🇪
• StartMail Dutch privacy mail from the makers of Startpage, with unlimited aliases. 🇳🇱

Listerine 🇺🇸 non-EU

American mouthwash, mostly alcohol.

• Curaprox Swiss, Curasept range, alcohol-free. 🇨🇭
• One Drop Only Berlin since 1950. Concentrate — one bottle lasts a year. 🇩🇪
• Chlorhexamed Haleon, London. The clinical option. 🇬🇧
• Lacalut German pharmacy brand, aluminium lactate. 🇩🇪

Facebook 🇺🇸 non-EU

The original attention exchange.

• Mastodon Berlin non-profit; thousands of independent servers, one network. 🇩🇪
• Friendica Federated social network closest in shape to classic Facebook. 🇩🇪
• diaspora* The original decentralised social network, still running. 🇩🇪

AutoCAD 🇺🇸 non-EU

The DWG format is the lock-in.

• BricsCAD Ghent-built CAD that reads and writes DWG natively; perpetual licences. 🇧🇪
• Archicad Budapest's Graphisoft, the original BIM authoring tool. 🇭🇺
• Allplan Nemetschek's Munich BIM suite for architecture and engineering. 🇩🇪
• CATIA / SOLIDWORKS Dassault Systemes' French engineering platform. 🇫🇷

Google Drive 🇺🇸 non-EU

Fifteen free gigabytes with a US jurisdiction attached.

• Nextcloud Self-host it, or pick from dozens of EU providers; files, calendar and more. 🇩🇪
• Filen German zero-knowledge encrypted storage with clients on every platform. 🇩🇪
• Internxt Valencia-based end-to-end encrypted drive, photos and file sharing. 🇪🇸
• Koofr Slovenian storage that can also mount your existing Drive and Dropbox. 🇸🇮

Grammarly 🇺🇸 non-EU

A US keylogger with excellent manners.

• LanguageTool Potsdam-built proofreader for 30+ languages; self-hostable. 🇩🇪
• DeepL Write German AI writing assistant from the DeepL team. 🇩🇪
• Scribbr Dutch academic proofreading and citation tooling. 🇳🇱

Zapier 🇺🇸 non-EU

Glue for your SaaS, with your credentials in the middle.

• n8n Berlin-built fair-code automation you can self-host completely. 🇩🇪
• Make Prague-born visual automation, formerly Integromat. 🇨🇿
• Locoia German integration and automation platform for mid-market IT. 🇩🇪

Vercel / Netlify 🇺🇸 non-EU

Deploy in seconds, receive an invoice in dollars.

• Clever Cloud Nantes PaaS: git push, it deploys, it stays in the EU. 🇫🇷
• Platform.sh French PaaS with per-branch preview environments. 🇫🇷
• Northflank London platform for containers, jobs and databases. 🇬🇧
• Scaleway Serverless French serverless containers and functions. 🇫🇷

Johnson & Johnson, Neutrogena & Olay 🇺🇸 non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Netflix, Disney+ & Max 🇺🇸 non-EU

Streaming's incumbent, now with adverts.

• MUBI London-based curated arthouse cinema, hand-picked rather than algorithmic. 🇬🇧
• ARTE Free, ad-free European culture, documentaries and drama. 🇫🇷
• Filmin Spanish independent and European film streaming. 🇪🇸
• Viaplay Nordic streaming with strong Scandinavian originals and sport. 🇸🇪

Gillette 🇺🇸 non-EU

The blade cartridge as a business model.

• MÜHLE Saxony since 1945. Safety razors and brushes, made in Germany. 🇩🇪
• Merkur Solingen. The 34C is the safety razor most people start with. 🇩🇪
• Edwin Jagger Sheffield. English razors and brushes. 🇬🇧
• Proraso Florence since 1948. The green tub. 🇮🇹

Expedia / Kayak 🇺🇸 non-EU

US travel conglomerates wearing many brand names.

• eDreams ODIGEO Barcelona-listed flight booking across Opodo, GoVoyages and eDreams. 🇪🇸
• Kiwi.com Brno-built virtual interlining -- routes no airline would sell you. 🇨🇿
• Omio Berlin multi-modal search across trains, buses and flights. 🇩🇪
• Trainline London rail booking covering most European operators. 🇬🇧

Levi's & Wrangler 🇺🇸 non-EU

San Francisco and Greensboro invented the category and still own it.

• Nudie Jeans Gothenburg. Free repairs for life, and they mean it. 🇸🇪
• MUD Jeans Dutch. You can lease the jeans and send them back to be remade. 🇳🇱
• Kings of Indigo Amsterdam, organic and recycled denim. 🇳🇱
• ARMEDANGELS Cologne, fair-trade certified throughout. 🇩🇪

Optimum Nutrition & Muscle Milk 🇺🇸 non-EU

American protein tubs.

• ESN Elmshorn. German-made, and the dominant name in the DACH market. 🇩🇪
• Myprotein Manchester. Europe's biggest online sports nutrition brand. 🇬🇧
• Bulk Colchester, informed-sport tested. 🇬🇧
• Prozis Portuguese, manufactures its own range. 🇵🇹

Notion 🇺🇸 non-EU

The everything-document, stored on someone else's everything-server.

• Zenkit Karlsruhe suite of docs, tables, boards and mind maps. 🇩🇪
• Nuclino Berlin-built fast, lightweight team wiki. 🇩🇪
• Nextcloud Notes & Deck Notes, kanban and files on infrastructure you own. 🇩🇪
• CryptPad Encrypted docs, kanban and whiteboards, no account required. 🇫🇷

Gatorade & Powerade 🇺🇸 non-EU

American sports hydration.

• Isostar Swiss, and the original European isotonic drink from 1977. 🇨🇭
• Dextro Energy German glucose sports nutrition since 1927. 🇩🇪
• SPONSER Swiss sports nutrition used across professional cycling. 🇨🇭
• HIGH5 UK endurance nutrition, informed-sport tested. 🇬🇧

Tinder, Hinge & Bumble 🇺🇸 non-EU

One US conglomerate owns most of the apps you have tried.

• LOVOO Dresden-built dating app, big in German-speaking Europe. 🇩🇪
• Parship Hamburg matchmaking based on a psychological compatibility model. 🇩🇪
• Jaumo German independent dating app, no US parent company. 🇩🇪
• Breeze Dutch app that skips chatting and just books you a date. 🇳🇱

Carrier & Trane 🇺🇸 non-EU

American heating and cooling.

• Vaillant Remscheid since 1874, family-owned. 🇩🇪
• NIBE Markaryd. The Nordic ground-source specialist. 🇸🇪
• STIEBEL ELTRON Holzminden, made in Germany. 🇩🇪
• Bosch Home Comfort Stuttgart. 🇩🇪

Beats, JBL & Bose 🇺🇸 non-EU

American headphones.

• Sennheiser Wedemark since 1945. The consumer line is now Sonova, also European. 🇩🇪
• beyerdynamic Heilbronn, 1924. Hand-built studio headphones. 🇩🇪
• Focal Saint-Étienne. French high-end drivers, made in France. 🇫🇷
• AIAIAI Copenhagen. Fully modular — every part replaceable. 🇩🇰

Fender & Gibson 🇺🇸 non-EU

The two American guitar names.

• Höfner Bavarian since 1887, and it built the Beatles bass. 🇩🇪
• Warwick Markneukirchen. Basses made in Germany from certified timber. 🇩🇪
• Framus Same Vogtland factory, guitars since 1946. 🇩🇪
• Duesenberg Hanover. Art-deco electrics with a following. 🇩🇪

Dell, HP, MacBook & Lenovo 🇺🇸🇨🇳 non-EU

Laptops assembled far away, supported from a call centre.

• TUXEDO Computers Augsburg-built Linux laptops with their own firmware and support. 🇩🇪
• SCHENKER / XMG German configurable laptops and workstations. 🇩🇪
• Slimbook Spanish Linux-first laptops in partnership with KDE and Kubuntu. 🇪🇸
• NovaCustom Dutch laptops shipping with coreboot and Dasharo firmware. 🇳🇱

GitHub 🇺🇸 non-EU

Where the world's code lives, owned by Microsoft.

• Codeberg German non-profit Git hosting, free for open source, no AI training. 🇩🇪
• Forgejo The software behind Codeberg; run your own forge in minutes. 🇩🇪
• SourceHut Amsterdam-based minimalist forge with excellent CI and mailing-list workflows. 🇳🇱

Gerber & Beech-Nut 🇺🇸 non-EU

American baby food.

• HiPP Pfaffenhofen. Organic since 1956, and stricter than the EU requires. 🇩🇪
• Holle Swiss demeter-certified biodynamic baby food since 1933. 🇨🇭
• Bebivita German, same quality controls as HiPP at lower prices. 🇩🇪
• Babybio French organic, made in Brittany. 🇫🇷

Instant Pot & Crock-Pot 🇺🇸 non-EU

American countertop cooking.

• Krups Solingen, now part of Groupe SEB. 🇩🇪
• Tefal French, and the inventor of the non-stick pan. 🇫🇷
• WMF Geislingen since 1853. Pressure cookers that outlive their owners. 🇩🇪
• Moulinex French, the Cookeo is the direct Instant Pot rival. 🇫🇷

Ring, Nest & Arlo 🇺🇸 non-EU

Doorbell footage, stored in Seattle.

• Bosch Smart Home German smart home with local processing and EU cloud. 🇩🇪
• Netatmo French cameras and sensors that store footage locally by default. 🇫🇷
• Homematic IP eQ-3's German system, VDE-certified, works fully offline. 🇩🇪
• Ajax Systems Kyiv-built professional alarm and security systems. 🇺🇦

Zoom 🇺🇸 non-EU

The verb that ate video conferencing.

• Tixeo The only video conferencing tool certified and qualified by France's ANSSI. 🇫🇷
• alfaview German conferencing built for hundreds of simultaneous participants. 🇩🇪
• Livestorm Paris-built browser-based webinars and meetings. 🇫🇷
• Nextcloud Talk Meetings hosted on your own server, no accounts for guests. 🇩🇪

Coursera / Udemy 🇺🇸 non-EU

Learning platforms with US course economics.

• OpenClassrooms French platform with state-recognised diplomas and apprenticeships. 🇫🇷
• FutureLearn UK platform founded by the Open University. 🇬🇧
• openHPI Hasso Plattner Institute's free German MOOCs on IT and digital health. 🇩🇪
• GoodHabitz Dutch corporate training in 20+ European languages. 🇳🇱

DocuSign 🇺🇸 non-EU

Signatures in the cloud, evidence in San Francisco.

• Yousign French eIDAS-qualified signature provider, data stored in the EU. 🇫🇷
• Namirial Italian qualified trust service provider across the EU. 🇮🇹
• Dokobit Lithuanian signing that speaks every Baltic and Nordic eID. 🇱🇹
• Signaturit Spanish qualified electronic signature and identification. 🇪🇸

Wix / Squarespace 🇮🇱🇺🇸 non-EU

Drag-and-drop sites you cannot take with you.

• Jimdo Hamburg website builder aimed at small businesses, GDPR-native. 🇩🇪
• Webnode Brno-built multilingual site builder. 🇨🇿
• IONOS MyWebsite German builder bundled with hosting and domains. 🇩🇪
• Sitejet German builder made for agencies managing many client sites. 🇩🇪

Strava 🇺🇸 non-EU

Your training log, and a map of where you live.

• komoot Potsdam route planning for cycling and hiking; the best in Europe. 🇩🇪
• adidas Running Linz-built Runtastic, now adidas Running. 🇦🇹
• Sports Tracker Finnish tracker with roots in Nokia research. 🇫🇮
• bergfex Austrian mountain sports tours, weather and snow reports. 🇦🇹

Tupperware & Ziploc 🇺🇸 non-EU

American food storage.

• Brabantia Dutch since 1919, 10-year guarantees. 🇳🇱
• Mepal Lochem, Netherlands. Lunchboxes that survive schoolbags. 🇳🇱
• EMSA German, part of Groupe SEB. 🇩🇪
• Rosti Danish, the Margrethe bowl is a design classic. 🇩🇰

Google Photos 🇺🇸 non-EU

Face recognition on your family album, hosted abroad.

• PhotoPrism German self-hosted AI photo library; recognition runs on your own machine. 🇩🇪
• Nextcloud Photos Photo backup from your phone into storage you own. 🇩🇪
• Cryptee Estonian encrypted photo and document vault. 🇪🇪
• Filen Encrypted photo backup with automatic camera upload. 🇩🇪

Similac & Enfamil 🇺🇸 non-EU

American infant formula.

• HiPP Organic, and stricter on residues than the regulation requires. 🇩🇪
• Holle Swiss demeter-certified biodynamic formula. 🇨🇭
• Löwenzahn Organics German organic, short ingredient lists. 🇩🇪
• Kendamil Kendal, Cumbria. Whole milk, no palm oil. 🇬🇧

Pringles & Lay's 🇺🇸 non-EU

Kellanova and PepsiCo own the crisp shelf.

• funny-frisch German crisps from Intersnack, since 1965. 🇩🇪
• Chio Also Intersnack. The tortilla chips are the good ones. 🇩🇪
• Croky Belgian crisps, paprika flavour is a national position. 🇧🇪
• Estrella Swedish, and the dill flavour makes sense once you try it. 🇸🇪

Hershey's, Mars & Mondelez 🇺🇸 non-EU

Three American groups own most of the confectionery aisle.

• Ritter Sport Waldenbuch, family-owned, square, and militant about it. 🇩🇪
• Lindt & Sprüngli Zurich, 1845. Owns its whole chain from bean to bar. 🇨🇭
• Ferrero Alba, Piedmont. Family-owned, Nutella, Rocher, Kinder. 🇮🇹
• Neuhaus Brussels, and the inventor of the praline in 1912. 🇧🇪

Razer & Corsair 🇸🇬🇺🇸 non-EU

Gaming keyboards and mice, lit from Singapore and California.

• CHERRY Auerbach. It invented the MX switch everyone else licenses. 🇩🇪
• Sharkoon Pohlheim, Hesse. Very good value. 🇩🇪
• Endgame Gear German esports mice and pads. 🇩🇪
• Mionix Swedish ergonomic mice. 🇸🇪

Discord 🇺🇸 non-EU

Communities and voice chat, in a walled garden with a data appetite.

• Element Matrix spaces do communities, voice and video, across federated servers. 🇬🇧
• Revolt UK-built open-source Discord-alike, self-hostable. 🇬🇧
• Mumble Low-latency open-source voice chat, still unbeaten for gaming. 🇩🇪
• Nextcloud Talk Private group calls without an account on someone else's platform. 🇩🇪

Amazon Prime Video 🇺🇸 non-EU

The streaming service bundled with your parcels.

• Filmin Independent European cinema without the upsell carousel. 🇪🇸
• MUBI One curated film a day, plus a deep library. 🇬🇧
• Viaplay Nordic originals, films and live sport. 🇸🇪
• Pathe Thuis Dutch video-on-demand rental from the cinema chain. 🇳🇱

Celestial Seasonings & Bigelow 🇺🇸 non-EU

American herbal tea.

• Teekanne Düsseldorf since 1882, and it invented the tea bag as we know it. 🇩🇪
• Yogi Tea Hamburg-based, organic ayurvedic blends. 🇩🇪
• SONNENTOR Waldviertel, Austria. Organic, and unusually transparent about growers. 🇦🇹
• Pukka Bristol organic herbal teas, B-Corp certified. 🇬🇧

Sherwin-Williams & Behr 🇺🇸 non-EU

American paint.

• Caparol DAW, Ober-Ramstadt. Europe's largest private paint maker. 🇩🇪
• Alpina Same group, the German DIY default. 🇩🇪
• Farrow & Ball Dorset. The colour names are half the product. 🇬🇧
• Little Greene Manchester, historic English colours. 🇬🇧

Beyond Meat & Impossible Foods 🇺🇸 non-EU

Californian meat substitutes.

• Rügenwalder Mühle A 190-year-old German sausage maker that now sells more vegetarian than meat. 🇩🇪
• Heura Barcelona, olive-oil based, B-Corp. 🇪🇸
• Planted Zurich spin-off of ETH; extruded pea protein with real texture. 🇨🇭
• Naturli' Foods Danish, and the vegan block butter is genuinely good. 🇩🇰

Tripadvisor 🇺🇸 non-EU

Reviews, ranked by an algorithm with commercial interests.

• HolidayCheck German reviews where only verified bookers can post. 🇩🇪
• Zoover Dutch holiday reviews and weather data. 🇳🇱

Coca-Cola & Pepsi 🇺🇸 non-EU

The two colas that colonised every fridge on the continent.

• Kofola The Czech cola that outsells Coke on draught at home. Less sweet, more herbal. 🇨🇿
• Fritz-kola Hamburg-born, high caffeine, sold on stubbornness rather than advertising. 🇩🇪
• afri-cola German cola since 1931, back to its original recipe. 🇩🇪
• Cockta Slovenian since 1953, made with rosehip and eleven herbs. No caffeine, no phosphoric acid. 🇸🇮

Colgate & Crest 🇺🇸 non-EU

New York and Cincinnati own your bathroom shelf.

• Lacalut German pharmacy toothpaste, aluminium lactate. 🇩🇪
• Ajona Stuttgart. A concentrate — one tube lasts months. 🇩🇪
• Weleda Swiss, plant-based, no fluoride options. 🇨🇭
• lavera Hanover natural cosmetics, certified organic. 🇩🇪

DJI 🇨🇳 non-EU

One Chinese company owns roughly three-quarters of the drone market.

• Parrot Paris. The ANAFI is used by several European police forces. 🇫🇷
• Quantum Systems Gilching, Bavaria. Fixed-wing mapping drones. 🇩🇪
• Delair Toulouse, long-range industrial inspection. 🇫🇷
• Wingcopter Weiterstadt. Delivery drones with tilt rotors. 🇩🇪

DeWalt, Stanley Black & Decker 🇺🇸 non-EU

American power tools.

• Bosch Professional The blue ones. Stuttgart. 🇩🇪
• Festool Wendlingen. Expensive, and worth it if you do this for a living. 🇩🇪
• Metabo Nürtingen since 1924. 🇩🇪
• Hilti Schaan, Liechtenstein. Construction-grade everything. 🇱🇮

Anker & Belkin 🇨🇳🇺🇸 non-EU

Cables and chargers from Shenzhen and California.

• Hama Monheim, Bavaria. Family-owned since 1923. 🇩🇪
• Xtorm Dutch, focused on recycled-plastic power banks. 🇳🇱
• Fresh 'n Rebel Rotterdam design, colourful and cheap. 🇳🇱
• goobay Wentronic, Braunschweig. The cable people. 🇩🇪

Canva 🇦🇺 non-EU

Design for people who do not design.

• Penpot Spanish open-source design and prototyping in the browser. 🇪🇸
• Photoroom French AI-assisted design for social and product imagery. 🇫🇷
• Freepik Malaga stock, templates and AI generation in one subscription. 🇪🇸
• Linearity Curve Berlin design tool with templates and animation. 🇩🇪

PayPal 🇺🇸 non-EU

Everyone's fallback wallet, everyone's least favourite fee schedule.

• Mollie Amsterdam payment provider; iDEAL, cards, Bancontact, transparent pricing. 🇳🇱
• Adyen Dutch platform behind much of European enterprise checkout. 🇳🇱
• Klarna Swedish payments, invoicing and instalments. 🇸🇪
• SumUp London-based card readers and online payments for small businesses. 🇬🇧

Google Forms / SurveyMonkey 🇺🇸 non-EU

Free surveys, with respondents' answers stored abroad.

• Typeform Barcelona-built conversational forms with excellent completion rates. 🇪🇸
• Tally Ghent-built forms that work like a document; very generous free tier. 🇧🇪
• LimeSurvey Hamburg open-source survey platform, self-hostable for research use. 🇩🇪
• Formbricks Kiel open-source survey and experience management. 🇩🇪

The North Face, Columbia & Patagonia 🇺🇸 non-EU

American outdoor gear, on European mountains.

• Fjällräven Örnsköldsvik, 1960. G-1000 fabric, waxed not coated. 🇸🇪
• Jack Wolfskin Idstein, Germany. 🇩🇪
• VAUDE Tettnang. Climate-neutral in Germany, and audited about it. 🇩🇪
• Norrøna Norwegian since 1929, family-owned, lifetime warranty. 🇳🇴

Pampers & Huggies 🇺🇸 non-EU

Procter & Gamble and Kimberly-Clark own the nappy aisle.

• Bambo Nature Danish, Nordic Swan ecolabelled, dermatologically tested. 🇩🇰
• Libero Swedish, from Essity. The Nordic default. 🇸🇪
• Naty Swedish, plant-based materials, no plastic against the skin. 🇸🇪
• LILLYDOO Frankfurt subscription nappies, free of chlorine bleaching. 🇩🇪

Patreon / Buy Me a Coffee 🇺🇸 non-EU

Fan funding, with a US platform between you and your supporters.

• Steady Berlin membership platform built for European publishers and creators. 🇩🇪
• Tipeee French tipping and membership platform. 🇫🇷
• Liberapay French non-profit recurring donations; it takes no cut at all. 🇫🇷

Old Spice & Degree 🇺🇸 non-EU

Procter & Gamble and Unilever's American men's aisle.

• NIVEA MEN Beiersdorf, Hamburg. 🇩🇪
• Balea MEN dm's own range — cheap, and consistently well reviewed. 🇩🇪
• Bulldog London, natural ingredients, no synthetic fragrance. 🇬🇧
• Klorane Pierre Fabre, Occitanie. Plant-based, pharmacy-sold. 🇫🇷

Whirlpool & KitchenAid 🇺🇸 non-EU

Michigan white goods.

• Miele Gütersloh, family-owned, tested to twenty years. 🇩🇪
• Bosch Stuttgart. The European default. 🇩🇪
• Siemens Same group as Bosch, different styling. 🇩🇪
• Smeg Guastalla, Emilia-Romagna. The pastel fridges. 🇮🇹

Midjourney 🇺🇸 non-EU

Beautiful images, opaque training data.

• Black Forest Labs (FLUX) Freiburg team behind FLUX; open weights for the smaller models. 🇩🇪
• Stability AI London-based, publishes open image models. 🇬🇧
• Photoroom Paris AI image editing built for product and e-commerce photography. 🇫🇷
• Freepik AI Malaga-based generation bundled with a licensed stock library. 🇪🇸

Cloudflare 🇺🇸 non-EU

The reverse proxy that sees roughly a fifth of the web.

• Bunny.net Slovenian CDN that is fast, cheap and genuinely pleasant to configure. 🇸🇮
• Gcore Luxembourg CDN, edge compute and DDoS protection. 🇱🇺
• CDN77 Czech CDN with a strong European and streaming footprint. 🇨🇿
• Myra Security German BSI-certified DDoS protection and WAF. 🇩🇪

WhatsApp, Messenger & Telegram 🇺🇸🇦🇪 non-EU

Encrypted messages, unencrypted metadata, owned by Meta.

• Olvid French messenger with no server-side directory at all; certified by ANSSI. 🇫🇷
• Element Matrix messaging with encrypted DMs and no phone number required. 🇬🇧
• Wire Berlin-based encrypted messenger, popular in the public sector. 🇩🇪
• Delta Chat Chat over ordinary email; works with any mailbox, no new account. 🇩🇪

Herschel & JanSport 🇨🇦🇺🇸 non-EU

North American backpacks.

• Fjällräven Kånken Swedish, 1978, and everywhere for good reason. 🇸🇪
• FREITAG Zurich. Made from used truck tarpaulins, each one unique. 🇨🇭
• Deuter Bavarian since 1898; repairs packs decades old. 🇩🇪
• ORTLIEB Heilsbronn. Genuinely waterproof, made in Germany. 🇩🇪

Shein / Temu fashion 🇨🇳 non-EU

Ultra-fast fashion flown in by the parcel-load.

• Zalando Berlin's pan-European fashion platform, with EU consumer law applying. 🇩🇪
• About You Hamburg fashion retailer with a strong app-first model. 🇩🇪
• Vinted Buy it second-hand instead: cheaper, and the garment already exists. 🇱🇹
• Zalando Pre-owned Second-hand inside the mainstream retailer. 🇩🇪

Häagen-Dazs 🇺🇸 non-EU

A Danish-sounding name invented in the Bronx.

• Mövenpick Swiss, and still the reference for a plain vanilla. 🇨🇭
• Amorino Paris. Gelato served as a rose, organic milk. 🇫🇷
• Grom Turin, made with fruit from its own farm. 🇮🇹
• Sammontana Empoli, family-owned since 1948. 🇮🇹

Audible 🇺🇸 non-EU

Amazon's audiobook monopoly, with DRM attached.

• Storytel Swedish audiobook subscription, strong across Europe. 🇸🇪
• BookBeat Bonnier's Swedish audiobook service with flexible hour plans. 🇸🇪
• Nextory Swedish audio and e-book subscription with family profiles. 🇸🇪
• Legimi Polish e-book and audiobook subscription, huge Central European catalogue. 🇵🇱

Gap, Abercrombie & Ralph Lauren 🇺🇸 non-EU

American high street, imported wholesale.

• COS Stockholm. H&M's grown-up label. 🇸🇪
• ARKET Also H&M, Nordic and durable. 🇸🇪
• Massimo Dutti Inditex, Galicia. 🇪🇸
• MANGO Barcelona. 🇪🇸

Chrome, Edge & Safari 🇺🇸 non-EU

The browser that decides what the web standard is.

• Mullvad Browser Swedish anti-fingerprinting browser built with the Tor Project. 🇸🇪
• Waterfox UK-maintained Firefox fork with telemetry removed and legacy add-ons kept. 🇬🇧
• Ghostery Private Browser Munich-based tracker blocking, built into the browser. 🇩🇪
• Vivaldi Norwegian power-user browser (outside the default EU scope). 🇳🇴

iRobot Roomba & Shark 🇺🇸 non-EU

American robot vacuums that map your home.

• Vorwerk Kobold Wuppertal since 1883, sold door to door and repaired for decades. 🇩🇪
• Kärcher Winnenden. The yellow machines, and a robot range. 🇩🇪
• Miele Scout Gütersloh, built to the same twenty-year standard. 🇩🇪
• Rowenta Groupe SEB, France. 🇫🇷

Scotts Miracle-Gro 🇺🇸 non-EU

American lawn chemistry.

• COMPO Münster. The European garden centre standard. 🇩🇪
• Neudorff Emmerthal. Organic plant care since 1854. 🇩🇪
• Oscorna Ulm, purely organic fertilisers. 🇩🇪
• Cuxin DCM German-Belgian organic mineral fertilisers. 🇩🇪

Google Docs 🇺🇸 non-EU

Collaborative documents in exchange for total content visibility.

• CryptPad Zero-knowledge collaborative editing -- the server cannot read your document. 🇫🇷
• ONLYOFFICE Docs Collaborative editor you can self-host or use in the EU cloud. 🇱🇻
• Collabora Online Multi-user LibreOffice editing, deployable on your own hardware. 🇬🇧
• Nextcloud Office Docs inside your own Nextcloud, with the same share links you already use. 🇩🇪

GitHub Copilot 🇺🇸 non-EU

Your codebase, autocompleted through Redmond.

• Codestral (Mistral) French code model with a self-hostable open-weight release. 🇫🇷
• Continue + Mistral Open editor extension pointed at an EU model endpoint. 🇫🇷

Stripe 🇺🇸 non-EU

The developer's payment API, incorporated in Delaware.

• Mollie The closest European equivalent for developer experience. 🇳🇱
• Adyen Enterprise-grade, unified across online, in-app and in-store. 🇳🇱
• Worldline French payment giant covering acquiring across the whole EU. 🇫🇷
• Nexi Italian paytech, dominant in southern Europe. 🇮🇹

Goodyear & Bridgestone 🇺🇸🇯🇵 non-EU

American and Japanese rubber on European roads.

• Michelin Clermont-Ferrand since 1889, and it invented the radial tyre. 🇫🇷
• Continental Hanover since 1871. 🇩🇪
• Nokian Tyres Nokia, Finland — it invented the winter tyre in 1934. 🇫🇮
• Semperit Austrian, since 1824. 🇦🇹

Calendly 🇺🇸 non-EU

Booking links, plus your calendar handed to a US SaaS.

• TIMIFY Munich appointment scheduling for teams and multi-site businesses. 🇩🇪
• cituro German online booking with GDPR-compliant hosting. 🇩🇪
• etermin Austrian booking platform with resource management. 🇦🇹
• Nextcloud Appointments Booking pages generated straight from your own calendar. 🇩🇪

Tommy Hilfiger & Calvin Klein 🇺🇸 non-EU

Two brands, one New York parent company.

• BOSS Metzingen, Germany. 🇩🇪
• Tiger of Sweden Stockholm tailoring. 🇸🇪
• Sandro Paris. 🇫🇷
• Lacoste French heritage, now under Swiss-based MF Brands. 🇨🇭

Google Search & Bing 🇺🇸 non-EU

Ninety percent of European search, one American company.

• Qwant French search with its own crawler; no tracking, no profiling. 🇫🇷
• Ecosia Berlin non-profit; ad revenue plants trees. Now builds its own index with Qwant. 🇩🇪
• Startpage Dutch anonymised search, plus a proxy that opens results privately. 🇳🇱
• Mojeek Brighton-built independent crawler and index -- genuinely not a Bing wrapper. 🇬🇧

Chobani 🇺🇸 non-EU

Greek yoghurt, made in upstate New York.

• Arla Danish-Swedish cooperative owned by 8,000 farmers. 🇩🇰
• Danone Paris. Activia, Actimel, Alpro. 🇫🇷
• Müller Bavarian family dairy since 1896. 🇩🇪
• Ehrmann Allgäu, family-owned. 🇩🇪

Zendesk 🇺🇸 non-EU

Support tickets as a subscription.

• Zammad German open-source helpdesk; self-host or use the EU cloud. 🇩🇪
• OTRS Long-established German service-management platform. 🇩🇪
• Userlike Cologne live chat and messaging built for GDPR compliance. 🇩🇪
• Crisp Nantes-built customer messaging with a generous free plan. 🇫🇷

Miller, Coors & Samuel Adams 🇺🇸 non-EU

American mass-market lager.

• Budweiser Budvar České Budějovice, state-owned, and the original claim to the name. 🇨🇿
• Augustiner-Bräu Munich's oldest brewery, 1328, and still the locals' choice. 🇩🇪
• Warsteiner Sauerland family brewery since 1753. 🇩🇪
• Heineken Amsterdam, 1864. 🇳🇱

Clif Bar & Quest 🇺🇸 non-EU

American energy bars.

• Corny Schwartauer Werke, Bad Schwartau. The German cereal bar. 🇩🇪
• Veganz Berlin, and it prints a full eco-score on the wrapper. 🇩🇪
• Nakd Natural Balance Foods, UK. Fruit and nuts, nothing else. 🇬🇧
• Roo'bar Bulgarian raw organic bars, sold across Europe. 🇧🇬

Duolingo 🇺🇸 non-EU

Gamified language learning, increasingly AI-generated.

• Babbel Berlin-built courses written by actual linguists for European learners. 🇩🇪
• Busuu London platform combining lessons with native-speaker correction. 🇬🇧
• Lingoda Berlin live classes with real teachers, small groups. 🇩🇪
• Mondly Romanian-built app with 40+ languages and VR lessons. 🇷🇴

Naked Juice & Odwalla 🇺🇸 non-EU

American bottled smoothies, owned by the soft-drink giants.

• true fruits Bonn. No added sugar, and famously blunt marketing. 🇩🇪
• Voelkel Wendland, demeter-certified since 1936. 🇩🇪
• Rabenhorst Rhineland juice house since 1805. 🇩🇪
• Pfanner Austrian, family-owned. 🇦🇹

Fossil & Michael Kors watches 🇺🇸 non-EU

American fashion watches, assembled far away.

• Swatch Biel/Bienne. Swiss made, and the reason Swiss watchmaking survived the 1980s. 🇨🇭
• Junghans Schramberg, Black Forest. The Max Bill is a design classic. 🇩🇪
• NOMOS Glashütte Saxony. In-house movements at a fraction of Swiss prices. 🇩🇪
• Tissot Le Locle since 1853. 🇨🇭

Bambu Lab & Creality 🇨🇳 non-EU

Chinese desktop 3D printers, cheap and closed.

• Prusa Research Prague. Open source, made in Czechia, supported for years. 🇨🇿
• UltiMaker Utrecht. The professional desktop standard. 🇳🇱
• BCN3D Barcelona, spun out of the polytechnic university. 🇪🇸
• Zortrax Olsztyn, Poland. 🇵🇱

Android / iOS 🇺🇸 non-EU

Two American companies, one duopoly, every European pocket.

• /e/OS by Murena French de-Googled Android, shipped on phones you can just buy. 🇫🇷
• Sailfish OS Jolla's Finnish mobile OS, with EU sovereignty as an explicit goal. 🇫🇮
• Ubuntu Touch UBports Foundation's convergent mobile Linux. 🇳🇱
• postmarketOS German-led project keeping old phones alive on real Linux. 🇩🇪

Starbucks 🇺🇸 non-EU

Seattle's idea of what a European café is.

• Lavazza Turin, family-owned since 1895, still Italy's coffee. 🇮🇹
• illy Trieste. One blend, obsessively made. 🇮🇹
• Tchibo Hamburg. Coffee, plus an inexplicable weekly range of other goods. 🇩🇪
• Julius Meinl Viennese since 1862, and the coffee house tradition to go with it. 🇦🇹

ExpressVPN / PIA 🇻🇬🇺🇸 non-EU

Offshore VPNs owned by a single advertising-adjacent group.

• Mullvad VPN Gothenburg's account-number-only VPN; you can literally pay in cash. 🇸🇪
• OVPN Swedish provider running diskless servers it owns outright. 🇸🇪
• AirVPN Italian activist-run VPN with deep configuration control. 🇮🇹
• Surfshark Amsterdam-headquartered VPN with unlimited devices. 🇳🇱

HubSpot 🇺🇸 non-EU

Free CRM, expensive marketing hub.

• Brevo Paris marketing and CRM platform with EU data residency. 🇫🇷
• Efficy European CRM with marketing automation built in. 🇧🇪
• Odoo CRM, marketing, invoicing and site builder in one open suite. 🇧🇪
• weclapp German all-in-one for sales, stock and invoicing. 🇩🇪

ChatGPT, Gemini & Copilot 🇺🇸 non-EU

The assistant that made everyone an AI company.

• Le Chat (Mistral AI) Paris-built frontier models; open-weight options and EU hosting. 🇫🇷
• Aleph Alpha Heidelberg models aimed at sovereign and public-sector deployments. 🇩🇪
• LightOn French enterprise generative AI, deployable on premises. 🇫🇷
• Nebius AI Studio Amsterdam-based inference platform for open models. 🇳🇱

Steam 🇺🇸 non-EU

PC gaming's storefront, and its DRM.

• GOG CD Projekt's Warsaw store: DRM-free, the games are actually yours. 🇵🇱
• Gamesplanet UK/German retailer selling legitimate keys, often cheaper. 🇬🇧
• Instant Gaming French game key retailer with strong European pricing. 🇫🇷
• Green Man Gaming London-based official key retailer. 🇬🇧

Wrigley's Extra & Orbit 🇺🇸 non-EU

Chicago owns the checkout counter.

• Mentos Perfetti Van Melle, Breda — Dutch-Italian and family-owned. 🇳🇱
• Vivident Italian gum, same group as Mentos. 🇮🇹
• Fisherman's Friend Fleetwood, Lancashire, since 1865. Still family-owned. 🇬🇧
• Ricola Swiss herbal drops from thirteen Alpine herbs. 🇨🇭

Herman Miller & Steelcase 🇺🇸 non-EU

American office seating at American prices.

• Wilkhahn Bad Münder. The ON chair moves in three dimensions. 🇩🇪
• Interstuhl Meßstetten, family-owned, made in the Swabian Alb. 🇩🇪
• Vitra Birsfelden. Holds the European licences for the Eames designs. 🇨🇭
• Kinnarps Swedish, and it delivers its own furniture on its own trucks. 🇸🇪

StarKist & Bumble Bee 🇺🇸 non-EU

American canned tuna.

• Rio Mare Bolton Group, Milan. The Italian benchmark. 🇮🇹
• Calvo Galician family company since 1940. 🇪🇸
• Ortiz Basque, hand-packed, four generations. 🇪🇸
• Saupiquet Nantes since 1877, also Bolton Group. 🇫🇷

X (Twitter) 🇺🇸 non-EU

The town square, under new and volatile management.

• Mastodon Federated microblogging, German non-profit stewardship, no ads. 🇩🇪
• Friendica Talks to Mastodon and the rest of the fediverse. 🇩🇪

Graco & Evenflo 🇺🇸 non-EU

American child car seats.

• Britax Römer Ulm. European i-Size seats, tested beyond the regulation. 🇩🇪
• RECARO Kids Italian arm of the German seat maker. 🇮🇹
• Axkid Gothenburg. Rear-facing to 25 kg, the Swedish orthodoxy. 🇸🇪
• Klippan Swedish, also rear-facing specialists. 🇸🇪

Google Maps 🇺🇸 non-EU

Navigation in exchange for a permanent location diary.

• OpenStreetMap The community map of the world, stewarded by a UK foundation. 🇬🇧
• Organic Maps Estonian offline OSM navigation; no accounts, no tracking, no ads. 🇪🇪
• Mapy.com Czech maps from Seznam with the best hiking and cycling layers in Europe. 🇨🇿
• HERE WeGo Amsterdam-headquartered mapping used by most European carmakers. 🇳🇱

YouTube 🇺🇸 non-EU

The world's video archive, with an ad break in the middle.

• PeerTube Federated, self-hostable video; instances share load via peer-to-peer. 🇫🇷
• Dailymotion France's long-running video platform, owned by Vivendi. 🇫🇷
• ARTE Franco-German public broadcaster with a huge free documentary catalogue. 🇫🇷

Casper & Tempur 🇺🇸 non-EU

Bed-in-a-box, American edition.

• Emma Frankfurt. Europe's biggest direct-to-consumer mattress brand. 🇩🇪
• bett1 BODYGUARD Berlin, and repeatedly Stiftung Warentest's top pick. 🇩🇪
• Dormeo Slovenian, sold across central Europe. 🇸🇮
• Hypnia French, made in Europe, 120-night trial. 🇫🇷

Harley-Davidson & Indian 🇺🇸 non-EU

Milwaukee and Minnesota.

• BMW Motorrad Berlin-Spandau. The GS defined adventure touring. 🇩🇪
• Ducati Bologna. 🇮🇹
• KTM Mattighofen, Austria. Orange, and quick. 🇦🇹
• Triumph Hinckley, Leicestershire. 🇬🇧

Hydro Flask & Stanley 🇺🇸 non-EU

American insulated bottles, sold as lifestyle.

• alfi Wertheim since 1914. It made the first vacuum jug. 🇩🇪
• EMSA German flasks and travel mugs, Groupe SEB. 🇩🇪
• 24Bottles Bologna, carbon-neutral, very light. 🇮🇹
• Chilly's London. 🇬🇧

McCormick 🇺🇸 non-EU

One Maryland company owns most of the spice rack.

• Fuchs Gewürze Dissen. Europe's largest independent spice house. 🇩🇪
• Ostmann German supermarket standard, same family group. 🇩🇪
• Kotányi Vienna since 1881, family-owned. 🇦🇹
• Santa Maria Nordic spice and world-food brand. 🇸🇪

McDonald's & Burger King 🇺🇸 non-EU

Two American burger chains on every European high street.

• Hesburger Finland's own, and it beats McDonald's at home. The mayonnaise is the point. 🇫🇮
• MAX Burgers Swedish, climate-labels every item on the menu. 🇸🇪
• Quick The Franco-Belgian chain, since 1971. 🇫🇷
• Bembos See Goiko — Madrid-born burger chain now across Spain. 🇪🇸

GoDaddy 🇺🇸 non-EU

Domains, plus eleven upsells before checkout.

• Gandi French registrar since 1999, no bullshit, free SSL and mailboxes. 🇫🇷
• INWX German registrar with excellent API and 300+ TLDs. 🇩🇪
• OVHcloud Domains, DNS and hosting from Europe's largest hoster. 🇫🇷
• Hostinger Lithuanian registrar and hoster with aggressive pricing. 🇱🇹

Google Analytics 🇺🇸 non-EU

Free analytics, declared unlawful in several EU member states.

• Plausible Estonian, cookie-free, GDPR-compliant analytics in a single lightweight script. 🇪🇪
• Simple Analytics Amsterdam-hosted, no cookies, no personal data collected at all. 🇳🇱
• Pirsch German cookie-free analytics with a server-side integration option. 🇩🇪
• Matomo The classic self-hosted analytics suite; EU cloud hosted in Germany. 🇩🇪

Oral-B 🇺🇸 non-EU

The electric toothbrush that came with a subscription to brush heads.

• Philips Sonicare Amsterdam. Sonic rather than oscillating. 🇳🇱
• Curaprox Hydrosonic Swiss, extremely soft filaments. 🇨🇭
• happybrush Munich. Same hardware, far cheaper heads. 🇩🇪
• Emmi-dent German ultrasonic brushes. 🇩🇪

Sonos / Bose 🇺🇸 non-EU

Speakers that need an app, an account and a firmware update.

• Teufel Berlin direct-sale speakers with a cult following and honest pricing. 🇩🇪
• Bang & Olufsen Danish design audio with genuinely long product support. 🇩🇰
• Devialet French amplification and speaker engineering. 🇫🇷
• Loewe German audio and television, built in Kronach. 🇩🇪

Fanta & Sprite 🇺🇸 non-EU

Orange and lemon-lime, both Atlanta-owned.

• Almdudler Austria's national soft drink: alpine herbs, since 1957, still family-owned. 🇦🇹
• Sinalco Germany's oldest soft drink brand, 1902. 🇩🇪
• Bluna German orange soda with a cult following. 🇩🇪
• Fritz-limo Lemonades from the fritz-kola people, less sugar throughout. 🇩🇪

Audio-Technica & Crosley 🇯🇵🇺🇸 non-EU

Japanese and American record players.

• Pro-Ject Audio Vienna, built in Europe, the entry-point standard. 🇦🇹
• Rega Essex since 1973. The Planar 1 is the usual first good deck. 🇬🇧
• Thorens Swiss-founded 1883, now built in Germany. 🇩🇪
• Transrotor Bergisch Gladbach, hand-built high end. 🇩🇪

Snapple & AriZona 🇺🇸 non-EU

American iced tea, mostly sugar.

• Rauch Rankweil, Austria. Family-owned since 1919. 🇦🇹
• Pfanner Lauterach, Austria — the green cartons. 🇦🇹
• ChariTea Hamburg, fair-trade, funds social projects at source. 🇩🇪
• Nestea Swiss-owned, brewed from real tea leaves in Europe. 🇨🇭

Away & Tumi 🇺🇸 non-EU

American suitcases with a marketing budget.

• RIMOWA Cologne since 1898. The grooved aluminium case. 🇩🇪
• Delsey Paris since 1946. 🇫🇷
• Roncato Padua, family-owned, made in Italy. 🇮🇹
• TITAN German, part of Bavarian maker Schaumann. 🇩🇪

iPhone, Samsung Galaxy & Xiaomi 🇺🇸🇰🇷🇨🇳 non-EU

Premium phones, none of them made here.

• Fairphone Amsterdam-built modular, repairable phone with an 8-year support promise. 🇳🇱
• HMD Espoo-based maker of Nokia phones, including repairable models. 🇫🇮
• SHIFTPHONE German repairable phones with a deposit-return scheme. 🇩🇪
• Nothing London design-led Android phones. 🇬🇧

Banana Boat & Coppertone 🇺🇸 non-EU

American sun cream.

• NIVEA SUN Beiersdorf, Hamburg. 🇩🇪
• Ladival STADA, Bad Vilbel. German pharmacy standard. 🇩🇪
• La Roche-Posay Anthelios The dermatologist default across Europe. 🇫🇷
• Avène Pierre Fabre, mineral filters for sensitive skin. 🇫🇷

eBay 🇺🇸 non-EU

The original auction house, now mostly buy-it-now.

• Vinted Vilnius-built second-hand fashion, now Europe's biggest resale app. 🇱🇹
• willhaben Austria's classifieds giant for everything from bikes to flats. 🇦🇹
• leboncoin France's dominant classifieds platform. 🇫🇷
• Bazos Czech no-frills classifieds, wildly popular and free. 🇨🇿

1Password 🇨🇦 non-EU

Excellent password manager, North American vault.

• Passbolt Luxembourg open-source team password manager, self-hostable. 🇱🇺
• Psono German open-source password manager built for teams. 🇩🇪
• Uniqkey Danish enterprise password and access management. 🇩🇰
• heylogin Braunschweig-built manager that replaces the master password with your phone. 🇩🇪