Procter & Gamble cleaning brands

The laundry and washing-up aisle is largely a single American portfolio wearing several European-sounding names.

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  Procter & Gamble ↗

  Cincinnati. Ariel, Fairy, Lenor, Flash, Febreze.

  🇺🇸 United States ·outside Europe

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  SC Johnson ↗

  Racine, Wisconsin. Mr Muscle, Glade, Duck.

  🇺🇸 United States ·outside Europe

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  Henkel (Persil) ↗

  Düsseldorf since 1876. Persil, Pril, Somat, Bref.

  🇩🇪 Germany · EU member state

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  Frosch ↗

  Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants.

  🇩🇪 Germany · EU member state

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  Ecover ↗

  Malle, Belgium. The original green cleaning brand.

  🇧🇪 Belgium · EU member state

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  Sonett ↗

  Baden-Württemberg, fully biodegradable, no enzymes.

  🇩🇪 Germany · EU member state

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  L'Arbre Vert ↗

  French ecolabel cleaning at supermarket prices.

  🇫🇷 France · EU member state

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  Almawin ↗

  German plant-based cleaning since 1985.

  🇩🇪 Germany · EU member state

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