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Procter & Gamble cleaning brands

Cleaning & Laundry 3 × non-EU 5 × European alternatives

Ariel, Fairy, Lenor, Flash — one Cincinnati company.

The laundry and washing-up aisle is largely a single American portfolio wearing several European-sounding names.

What you are replacing (3)

Procter & Gamble ↗

Cincinnati. Ariel, Fairy, Lenor, Flash, Febreze.

🇺🇸 United States ·outside Europe
SC Johnson ↗

Racine, Wisconsin. Mr Muscle, Glade, Duck.

🇺🇸 United States ·outside Europe
Ecover ↗

Belgian-founded green cleaning, owned by SC Johnson since 2017.

🇧🇪 Belgium ·EU member state

European alternatives (5)

Suggest another →

Henkel (Persil) ↗

Düsseldorf since 1876. Persil, Pril, Somat, Bref.

🇩🇪 Germany · EU member state
Frosch ↗

Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants.

🇩🇪 Germany · EU member state
Sonett ↗

Baden-Württemberg, fully biodegradable, no enzymes.

🇩🇪 Germany · EU member state
L'Arbre Vert ↗

French ecolabel cleaning at supermarket prices.

🇫🇷 France · EU member state
Almawin ↗

German plant-based cleaning since 1985.

🇩🇪 Germany · EU member state

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