🏠 Home & Everyday

3M Post-it & Sharpie 🇺🇸🇺🇸 US · non-EU

Minnesota and Atlanta own the desk drawer.

• STABILO Heroldsberg. The BOSS highlighter is the original. 🇩🇪
• STAEDTLER Nuremberg, 1835. Still makes pencils in Germany. 🇩🇪
• Faber-Castell Stein, family-owned since 1761. 🇩🇪
• LAMY Heidelberg. The Safari fountain pen. 🇩🇪

Casper & Tempur 🇺🇸🇺🇸 US · non-EU

Bed-in-a-box, American edition.

• Emma Frankfurt. Europe's biggest direct-to-consumer mattress brand. 🇩🇪
• bett1 BODYGUARD Berlin, and repeatedly Stiftung Warentest's top pick. 🇩🇪
• Dormeo Slovenian, sold across central Europe. 🇸🇮
• Hypnia French, made in Europe, 120-night trial. 🇫🇷

Colgate & Crest 🇺🇸🇺🇸 US · non-EU

New York and Cincinnati own your bathroom shelf.

• Lacalut German pharmacy toothpaste, aluminium lactate. 🇩🇪
• Ajona Stuttgart. A concentrate — one tube lasts months. 🇩🇪
• Weleda Swiss, plant-based, no fluoride options. 🇨🇭
• lavera Hanover natural cosmetics, certified organic. 🇩🇪

DeWalt, Stanley Black & Decker 🇺🇸🇺🇸 US · non-EU

American power tools.

• Bosch Professional The blue ones. Stuttgart. 🇩🇪
• Festool Wendlingen. Expensive, and worth it if you do this for a living. 🇩🇪
• Metabo Nürtingen since 1924. 🇩🇪
• Hilti Schaan, Liechtenstein. Construction-grade everything. 🇱🇮

Duracell & Energizer 🇺🇸🇺🇸 US · non-EU

Two American battery brands.

• VARTA Ellwangen, German battery maker since 1887. 🇩🇪
• ANSMANN Assamstadt. Rechargeables and chargers. 🇩🇪
• Jupio Dutch camera and device batteries. 🇳🇱

Gillette 🇺🇸 US · non-EU

The blade cartridge as a business model.

• MÜHLE Saxony since 1945. Safety razors and brushes, made in Germany. 🇩🇪
• Merkur Solingen. The 34C is the safety razor most people start with. 🇩🇪
• Edwin Jagger Sheffield. English razors and brushes. 🇬🇧
• Proraso Florence since 1948. The green tub. 🇮🇹

Hasbro & Mattel 🇺🇸🇺🇸 US · non-EU

Rhode Island and California own the toy aisle.

• LEGO Billund, family-owned, and the largest toy company on earth. 🇩🇰
• Playmobil Zirndorf, Bavaria, since 1974. 🇩🇪
• Ravensburger Puzzles and board games since 1883. 🇩🇪
• Schleich Hand-painted figures, Schwäbisch Gmünd. 🇩🇪

Instant Pot & Crock-Pot 🇺🇸🇺🇸 US · non-EU

American countertop cooking.

• Krups Solingen, now part of Groupe SEB. 🇩🇪
• Tefal French, and the inventor of the non-stick pan. 🇫🇷
• WMF Geislingen since 1853. Pressure cookers that outlive their owners. 🇩🇪
• Moulinex French, the Cookeo is the direct Instant Pot rival. 🇫🇷

iRobot Roomba & Shark 🇺🇸🇺🇸 US · non-EU

American robot vacuums that map your home.

• Vorwerk Kobold Wuppertal since 1883, sold door to door and repaired for decades. 🇩🇪
• Kärcher Winnenden. The yellow machines, and a robot range. 🇩🇪
• Miele Scout Gütersloh, built to the same twenty-year standard. 🇩🇪
• Rowenta Groupe SEB, France. 🇫🇷

Johnson & Johnson, Neutrogena & Olay 🇺🇸🇺🇸🇺🇸 US · non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Procter & Gamble cleaning brands 🇺🇸🇺🇸 US · non-EU

Ariel, Fairy, Lenor, Flash — one Cincinnati company.

• Henkel (Persil) Düsseldorf since 1876. Persil, Pril, Somat, Bref. 🇩🇪
• Frosch Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants. 🇩🇪
• Ecover Malle, Belgium. The original green cleaning brand. 🇧🇪
• Sonett Baden-Württemberg, fully biodegradable, no enzymes. 🇩🇪

Tampax & Always 🇺🇸🇺🇸 US · non-EU

Two Procter & Gamble brands, one aisle.

• einhorn Berlin, organic cotton, and unusually funny packaging. 🇩🇪
• The Female Company Stuttgart, organic cotton, plastic-free. 🇩🇪
• Natracare Bristol since 1989 — the original organic option. 🇬🇧
• Organyc Bologna, 100% certified organic cotton. 🇮🇹

Tupperware & Ziploc 🇺🇸🇺🇸 US · non-EU

American food storage.

• Brabantia Dutch since 1919, 10-year guarantees. 🇳🇱
• Mepal Lochem, Netherlands. Lunchboxes that survive schoolbags. 🇳🇱
• EMSA German, part of Groupe SEB. 🇩🇪
• Rosti Danish, the Margrethe bowl is a design classic. 🇩🇰

Wayfair & Ashley Furniture 🇺🇸🇺🇸 US · non-EU

American furniture retail, shipped a long way.

• IKEA Älmhult, Sweden. You already know. 🇸🇪
• JYSK Danish, 3,000 stores across Europe. 🇩🇰
• home24 Berlin online furniture. 🇩🇪
• HAY Copenhagen design at reachable prices. 🇩🇰

Weber 🇺🇸 US · non-EU

The kettle barbecue, from Illinois.

• LANDMANN Osterholz-Scharmbeck since 1966. 🇩🇪
• Outdoorchef Swiss, and the funnel design genuinely stops flare-ups. 🇨🇭
• RÖSLE Marktoberdorf. Stainless steel, made to last. 🇩🇪
• höfats Allgäu design studio; the Cube and Bowl are award winners. 🇩🇪

Whirlpool & KitchenAid 🇺🇸🇺🇸 US · non-EU

Michigan white goods.

• Miele Gütersloh, family-owned, tested to twenty years. 🇩🇪
• Bosch Stuttgart. The European default. 🇩🇪
• Siemens Same group as Bosch, different styling. 🇩🇪
• Smeg Guastalla, Emilia-Romagna. The pastel fridges. 🇮🇹

Yankee Candle & Bath & Body Works 🇺🇸🇺🇸 US · non-EU

American scented candles, in paraffin.

• ipuro German home fragrance, widely stocked and inexpensive. 🇩🇪
• Diptyque Paris, boulevard Saint-Germain, since 1961. 🇫🇷
• Cire Trudon Founded 1643. It supplied candles to Versailles. 🇫🇷
• Millefiori Milano Milan diffusers and candles. 🇮🇹