Kleenex & Charmin
Bought every week, chosen once, never reconsidered.
Household paper is a duopoly of Kimberly-Clark and Procter & Gamble in the United States — but in Europe the shelf is largely European already, and most people simply have not noticed which brands those are.
Det du ersätter (3)
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Kleenex ↗
Kimberly-Clark, Irving, Texas.
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Charmin ↗
Procter & Gamble, Cincinnati.
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Bounty ↗
Also Procter & Gamble.
Europeiska alternativ (5)
Föreslå ett till →-
Zewa ↗
Essity of Stockholm — the same company behind Tempo and Lotus.
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Tempo ↗
German-founded in 1929, Essity-owned, and a generic word in several languages.
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Lotus ↗
The French shelf name, also Essity.
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Renova ↗
Torres Novas. The black toilet paper company, and genuinely independent.
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Foxy ↗
Industrie Cartarie Tronchetti, Lucca.
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