Kleenex & Charmin

Household paper is a duopoly of Kimberly-Clark and Procter & Gamble in the United States — but in Europe the shelf is largely European already, and most people simply have not noticed which brands those are.

• 

  Kleenex ↗

  Kimberly-Clark, Irving, Texas.

  🇺🇸 United States ·outside Europe

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  Charmin ↗

  Procter & Gamble, Cincinnati.

  🇺🇸 United States ·outside Europe

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  Bounty ↗

  Also Procter & Gamble.

  🇺🇸 United States ·outside Europe

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  Zewa ↗

  Essity of Stockholm — the same company behind Tempo and Lotus.

  🇸🇪 Sweden · EU member state

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  Tempo ↗

  German-founded in 1929, Essity-owned, and a generic word in several languages.

  🇸🇪 Sweden · EU member state

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  Lotus ↗

  The French shelf name, also Essity.

  🇸🇪 Sweden · EU member state

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  Renova ↗

  Torres Novas. The black toilet paper company, and genuinely independent.

  🇵🇹 Portugal · EU member state

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  Foxy ↗

  Industrie Cartarie Tronchetti, Lucca.

  🇮🇹 Italy · EU member state

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Procter & Gamble cleaning brands