Everything you use has a European alternative.

Datadog 🇺🇸 non-EU

World-class observability, world-class invoice.

• Zabbix Latvian open-source monitoring, free and enterprise-grade. 🇱🇻
• Checkmk Munich-built monitoring with excellent auto-discovery. 🇩🇪
• Icinga German open-source monitoring with a strong plugin ecosystem. 🇩🇪

Skippy & Jif 🇺🇸 non-EU

American peanut butter, in a continent that mostly spreads other things.

• Calvé The Dutch standard, made by Unilever in the Netherlands. 🇬🇧
• Whole Earth UK, no palm oil, nothing but peanuts and salt. 🇬🇧
• Rapunzel Bavarian organic pioneer since 1974. 🇩🇪
• De Pindakaaswinkel Amsterdam. Peanut butter as a specialist trade. 🇳🇱

Microsoft Teams 🇺🇸 non-EU

The chat app that arrived whether you asked for it or not.

• Element Matrix-based, federated, self-hostable, sovereign-ready. 🇬🇧
• Nextcloud Talk Chat, calls and screen sharing on infrastructure you control. 🇩🇪
• Stackfield German alternative combining chat, tasks and files. 🇩🇪
• alfaview Karlsruhe video conferencing built for large organisations. 🇩🇪

Amazon 🇺🇸 non-EU

The everything store, and everyone's competitor.

• bol The Benelux marketplace, roughly Amazon's local equivalent. 🇳🇱
• OTTO Hamburg's century-old retailer, now Germany's number two marketplace. 🇩🇪
• Allegro Poland's dominant marketplace, older than Amazon itself. 🇵🇱
• Alza Czech electronics and general retailer across Central Europe. 🇨🇿

First Solar & Jinko Solar 🇺🇸🇨🇳 non-EU

American and Chinese photovoltaics.

• Meyer Burger Swiss cells and modules, heterojunction technology. 🇨🇭
• SOLARWATT Dresden. Glass-glass modules, 30-year guarantee. 🇩🇪
• Heckert Solar Chemnitz, making modules in Saxony since 2001. 🇩🇪
• aleo solar Prenzlau, Brandenburg. 🇩🇪

Pantene & Head & Shoulders 🇺🇸 non-EU

Two more Procter & Gamble brands.

• Schwarzkopf Henkel, Düsseldorf, since 1898. 🇩🇪
• alverde dm's certified-natural range. Cheap and repeatedly top-rated. 🇩🇪
• Klorane Pierre Fabre, plant-based, pharmacy-sold. 🇫🇷
• René Furterer French scalp-first haircare. 🇫🇷

Wayfair & Ashley Furniture 🇺🇸 non-EU

American furniture retail, shipped a long way.

• IKEA Älmhult, Sweden. You already know. 🇸🇪
• JYSK Danish, 3,000 stores across Europe. 🇩🇰
• home24 Berlin online furniture. 🇩🇪
• HAY Copenhagen design at reachable prices. 🇩🇰

Outlook.com 🇺🇸 non-EU

Microsoft's consumer webmail, bundled into the Windows account.

• mailbox.org Drop-in IMAP/SMTP replacement with a full groupware suite. 🇩🇪
• Tuta Encrypted mailbox with its own apps on all platforms. 🇩🇪
• Infomaniak kMail Swiss mail with a generous free tier (outside the default EU scope). 🇨🇭
• Posteo Minimal, cheap, and audited German mail. 🇩🇪

Canon, Nikon & Sony 🇯🇵 non-EU

Japanese cameras, near-total market share.

• Leica Wetzlar since 1914, and it invented 35mm photography. 🇩🇪
• Phase One Copenhagen. Medium-format digital backs. 🇩🇰
• ZEISS Oberkochen. Lenses for everyone else's cameras. 🇩🇪
• Novoflex Memmingen. Adapters and supports, made in Germany. 🇩🇪

Microsoft 365 / Office 🇺🇸 non-EU

Word, Excel and friends, now rented rather than owned.

• LibreOffice The Document Foundation's free desktop suite; opens and saves Microsoft formats. 🇩🇪
• ONLYOFFICE Riga-built suite with the best OOXML fidelity of the open-source options. 🇱🇻
• Collabora Online Cambridge-based LibreOffice-in-the-browser, self-hostable. 🇬🇧
• Nextcloud Office Documents, files and collaboration on your own server. 🇩🇪

Jack Daniel's & Jim Beam 🇺🇸 non-EU

Tennessee and Kentucky, on every back bar in Europe.

• Jameson Midleton, County Cork. Triple-distilled Irish. 🇮🇪
• Becherovka Karlovy Vary herbal bitters, recipe from 1807. 🇨🇿
• Absolut Åhus, Sweden. Everything made in one town. 🇸🇪
• Metaxa Greek brandy blended with muscat wine, since 1888. 🇬🇷

Okta / Auth0 🇺🇸 non-EU

Single sign-on, single foreign dependency.

• Ory Munich open-source identity infrastructure; self-host or EU cloud. 🇩🇪
• Univention Corporate Server Bremen-built identity and domain management for the public sector. 🇩🇪
• IDnow Munich identity verification meeting German regulatory standards. 🇩🇪
• ZITADEL Swiss open-source identity platform (outside the default EU scope). 🇨🇭

Amazon Web Services 🇺🇸 non-EU

The default cloud, and the default lock-in.

• Hetzner German servers at prices that make US clouds look like a rounding error. 🇩🇪
• OVHcloud Europe's largest hoster, with full sovereign-cloud offerings. 🇫🇷
• Scaleway French cloud with managed Kubernetes, object storage and GPUs. 🇫🇷
• IONOS Cloud German enterprise cloud with ISO-certified EU data centres. 🇩🇪

Ben's Original & Minute Rice 🇺🇸 non-EU

American parboiled rice, in a continent full of risotto.

• Riso Gallo Lombardy since 1856, six generations of the same family. 🇮🇹
• Riso Scotti Pavia, in the middle of Italy's rice country. 🇮🇹
• Oryza German rice brand, part of Euryza in Hamburg. 🇩🇪
• Reis-fit The other German rice standard. 🇩🇪

Amazon Kindle 🇺🇸 non-EU

E-books you licence rather than own.

• tolino German bookseller alliance's reader; open EPUB, buy from any member shop. 🇩🇪
• Vivlio French e-reader and store backed by independent booksellers. 🇫🇷
• Legimi Polish subscription with its own hardware. 🇵🇱

Microsoft Windows 🇺🇸 non-EU

The desktop, with telemetry and a Microsoft account requirement.

• Ubuntu Canonical's London-run distribution; the most common Linux desktop. 🇬🇧
• openSUSE German-rooted distribution with the excellent YaST admin tooling. 🇩🇪
• Zorin OS Dublin-built and deliberately designed to feel like Windows. 🇮🇪
• Linux Mint The friendliest landing spot for someone leaving Windows. 🇮🇪

Timberland, Merrell & Crocs 🇺🇸 non-EU

American footwear for European terrain.

• Birkenstock German since 1774, and the actual original of the shape. 🇩🇪
• MEINDL Kirchanschöring, boots since 1683. Resoleable. 🇩🇪
• LOWA Jetzendorf, Bavaria. Still made in Europe. 🇩🇪
• SCARPA Asolo, Veneto. Mountaineering boots. 🇮🇹

Figma 🇺🇸 non-EU

Collaborative design, single point of failure.

• Penpot The credible open-source Figma alternative; self-host the whole thing. 🇪🇸
• Linearity Curve German vector design with strong prototyping and export. 🇩🇪

Temu, AliExpress & Wish 🇨🇳🇺🇸 non-EU

Very cheap, very far away, very much under DSA investigation.

• Allegro Polish marketplace with EU consumer protection actually applying. 🇵🇱
• Alza Czech retailer with real warranties and local returns. 🇨🇿
• OTTO German marketplace with vetted sellers. 🇩🇪
• eMAG Romanian marketplace covering South-Eastern Europe. 🇷🇴

Procter & Gamble cleaning brands 🇺🇸 non-EU

Ariel, Fairy, Lenor, Flash — one Cincinnati company.

• Henkel (Persil) Düsseldorf since 1876. Persil, Pril, Somat, Bref. 🇩🇪
• Frosch Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants. 🇩🇪
• Ecover Malle, Belgium. The original green cleaning brand. 🇧🇪
• Sonett Baden-Württemberg, fully biodegradable, no enzymes. 🇩🇪

Trek, Specialized & Cannondale 🇺🇸 non-EU

American bikes, in the continent that races them.

• Canyon Koblenz. Direct-to-consumer, which is why the prices work. 🇩🇪
• Cube Waldershof, Bavaria. 🇩🇪
• Bianchi Treviglio, 1885 — the oldest bicycle maker still in production. 🇮🇹
• Pinarello Treviso. Tour de France winners. 🇮🇹

Folgers & Maxwell House 🇺🇸 non-EU

American ground and instant coffee.

• Dallmayr Munich since 1700. The prodomo blend is the benchmark. 🇩🇪
• Melitta Minden. It invented the paper coffee filter in 1908. 🇩🇪
• Jacobs JDE Peet's, Amsterdam. 🇳🇱
• Tchibo Hamburg. 🇩🇪

Visa, Mastercard & Amex 🇺🇸 non-EU

Two American companies sitting between Europe and its own money.

• Wero The pan-European wallet from 16 banks and payment providers. 🇧🇪
• iDEAL The Dutch bank-transfer standard, now folding into Wero. 🇳🇱
• Bancontact Payconiq Belgium's domestic card and QR payment scheme. 🇧🇪
• BLIK Poland's phone-based payment system, used by most of the country. 🇵🇱

Yankee Candle & Bath & Body Works 🇺🇸 non-EU

American scented candles, in paraffin.

• ipuro German home fragrance, widely stocked and inexpensive. 🇩🇪
• Diptyque Paris, boulevard Saint-Germain, since 1961. 🇫🇷
• Cire Trudon Founded 1643. It supplied candles to Versailles. 🇫🇷
• Millefiori Milano Milan diffusers and candles. 🇮🇹

Adobe Photoshop 🇺🇸 non-EU

The industry standard, now rented monthly forever.

• Affinity Photo Nottingham-built professional editor; one purchase, no subscription. 🇬🇧
• Krita Dutch foundation's free painting and illustration studio. 🇳🇱
• darktable German open-source RAW workflow, a real Lightroom replacement. 🇩🇪
• Photopea Czech browser-based editor that opens PSD files directly. 🇨🇿

Uber 🇺🇸 non-EU

Ride-hailing, and a long European court record.

• Bolt Tallinn-built ride-hailing, scooters and food across 45 countries. 🇪🇪
• FREENOW Hamburg platform that mostly dispatches licensed taxis. 🇩🇪
• Heetch French ride-hailing focused on the suburbs the others skip. 🇫🇷
• Liftago Czech taxi app with transparent driver pricing. 🇨🇿

Skittles & Starburst 🇺🇸 non-EU

Mars owns the pick-and-mix.

• HARIBO Bonn since 1920. Family-owned, and it invented the gummy bear. 🇩🇪
• Katjes Emmerich. All-vegetarian since 2016. 🇩🇪
• Trolli Fürth, Bavaria. 🇩🇪
• Fini Murcia, Spain's biggest sweet maker. 🇪🇸

Firebase 🇺🇸 non-EU

Backend-as-a-service, backed by Google's roadmap.

• Aiven Helsinki-run managed Postgres, Kafka, Redis and more, in any EU region. 🇫🇮
• Clever Cloud Managed databases and add-ons alongside your app. 🇫🇷
• Nhost Swedish open-source Firebase alternative on Postgres and GraphQL. 🇸🇪
• Scaleway Managed Postgres, serverless SQL and object storage. 🇫🇷

Nike & Under Armour 🇺🇸 non-EU

Oregon and Baltimore, worn by most of Europe.

• adidas Herzogenaurach, Bavaria. The three stripes. 🇩🇪
• PUMA The same town, founded by the other brother. 🇩🇪
• Hummel Danish since 1923, and unusually vocal about ethics. 🇩🇰
• Joma Toledo, Spain. Football kit across southern Europe. 🇪🇸

Headspace / Calm 🇺🇸 non-EU

Mindfulness by subscription, mental-health data abroad.

• 7Mind Berlin meditation app, partly reimbursed by German health insurers. 🇩🇪
• Petit BamBou French meditation with the largest francophone library. 🇫🇷
• Balloon German guided meditation and sleep courses. 🇩🇪
• Meditopia Istanbul-built meditation in 10+ languages. 🇹🇷

Google Workspace 🇺🇸 non-EU

Mail, docs and drive for companies, hosted entirely by Google.

• Nextcloud Self-hosted or EU-hosted files, docs, talk, calendar and mail. 🇩🇪
• Open-Xchange Cologne groupware powering many European ISP mail platforms. 🇩🇪
• Twake Workplace LINAGORA's French open-source workplace suite. 🇫🇷
• Infomaniak kSuite Swiss full workplace suite (outside the default EU scope). 🇨🇭

WordPress.com / Squarespace CMS 🇺🇸 non-EU

Open-source software, commercially hosted governance drama included.

• TYPO3 German enterprise CMS, standard across public sector and universities. 🇩🇪
• Contao German open-source CMS with strong accessibility support. 🇩🇪
• Kirby Berlin file-based CMS; no database, buy the licence once. 🇩🇪
• Webnode Czech hosted CMS for simpler sites. 🇨🇿

Fitbit, Apple Watch & Whoop 🇺🇸 non-EU

Continuous health data, exported continuously.

• Withings Paris health devices: watches, scales, blood pressure, EU data hosting. 🇫🇷
• Polar Finnish sports watches; the company that invented the heart rate monitor. 🇫🇮
• Suunto Finnish outdoor and dive watches with serious navigation. 🇫🇮

TikTok 🇨🇳 non-EU

Short video, long recommendation engine.

• PeerTube Framasoft's federated video platform; short-form channels included. 🇫🇷
• Dailymotion French video platform with a mobile short-video feed. 🇫🇷

Uber Eats / DoorDash 🇺🇸 non-EU

Delivery economics, imported.

• Just Eat Takeaway Amsterdam group behind Lieferando, Thuisbezorgd and Just Eat. 🇳🇱
• Wolt Helsinki-built delivery with the best courier app in the business. 🇫🇮
• Glovo Barcelona multi-category delivery across southern and eastern Europe. 🇪🇸
• Bolt Food Estonian delivery arm of Bolt. 🇪🇪

Tesla & Ford 🇺🇸 non-EU

American cars on European roads.

• Volkswagen Wolfsburg. ID series for electric. 🇩🇪
• BMW Munich. 🇩🇪
• Mercedes-Benz Stuttgart. 🇩🇪
• Renault Boulogne-Billancourt. The R5 E-Tech is built in France. 🇫🇷

Domino's & Pizza Hut 🇺🇸 non-EU

American pizza delivery, in the countries that invented pizza.

• Telepizza Madrid-founded, the biggest non-US pizza chain in Europe. 🇪🇸
• Kotipizza Finland's chain — one of its pizzas won a world championship. 🇫🇮
• Vapiano German fresh-pasta-and-pizza concept, cooked in front of you. 🇩🇪
• PizzaExpress London since 1965. 🇬🇧

Unity 🇺🇸 non-EU

The engine that tried to charge per install.

• Godot Amsterdam-based foundation; MIT licensed, no royalties, ever. 🇳🇱
• Defold Swedish foundation's engine, free with no revenue share. 🇸🇪

Lululemon & Athleta 🇨🇦🇺🇸 non-EU

North American yoga wear at North American prices.

• Odlo Swiss, and the inventor of the modern sports base layer in 1946. 🇨🇭
• Casall Stockholm, training wear and equipment since 1984. 🇸🇪
• Björn Borg Swedish sport and underwear. 🇸🇪
• FALKE Schmallenberg. The sports socks are the quiet standout. 🇩🇪

Dasani & Aquafina 🇺🇸 non-EU

Bottled tap water with an American logo on it.

• Gerolsteiner Volcanic Eifel spring, exceptionally mineral-rich. 🇩🇪
• Mattoni Karlovy Vary mineral water, Czech since 1873. 🇨🇿
• Evian Filtered for fifteen years through the French Alps. 🇫🇷
• San Pellegrino The sparkling one from Lombardy. 🇮🇹

Slack 🇺🇸 non-EU

Workplace chat, owned by Salesforce, priced per person per month.

• Element London-based Matrix client used by the French and German governments. 🇬🇧
• Stackfield Munich team collaboration with end-to-end encryption, German servers. 🇩🇪
• Nextcloud Talk Chat and calls built into your own Nextcloud. 🇩🇪
• Twake French open-source Slack-style workspace. 🇫🇷

Victoria's Secret 🇺🇸 non-EU

An American brand with a complicated decade.

• Hunkemöller Amsterdam since 1886, Europe's largest lingerie chain. 🇳🇱
• Triumph Bad Zurzach, founded in Germany 1886. 🇨🇭
• sloggi Same group, and the everyday European default. 🇨🇭
• Etam Paris since 1916. 🇫🇷

Send Anywhere / WeTransfer clones 🇰🇷🇺🇸 non-EU

Big-file transfer through servers you know nothing about.

• WeTransfer The Amsterdam original, still the nicest way to send 2 GB. 🇳🇱
• Smash French transfer service with no size limit. 🇫🇷
• TransferNow French file transfer with password protection and EU hosting. 🇫🇷
• SwissTransfer Free 50 GB transfers from Infomaniak (outside the default EU scope). 🇨🇭

Tampax & Always 🇺🇸 non-EU

Two Procter & Gamble brands, one aisle.

• einhorn Berlin, organic cotton, and unusually funny packaging. 🇩🇪
• The Female Company Stuttgart, organic cotton, plastic-free. 🇩🇪
• Natracare Bristol since 1989 — the original organic option. 🇬🇧
• Organyc Bologna, 100% certified organic cotton. 🇮🇹

Jira 🇦🇺 non-EU

Issue tracking that becomes the process.

• OpenProject Berlin open-source project management; classic, agile and Gantt. 🇩🇪
• Tuleap French ALM suite covering requirements, tracking, code and test. 🇫🇷
• YouTrack JetBrains' Prague-built issue tracker, self-hostable. 🇨🇿
• Taiga Lightweight agile boards and backlogs. 🇪🇸

Tabasco & Frank's RedHot 🇺🇸 non-EU

Louisiana and Missouri, on European tables.

• Kühne Hamburg since 1722. Mustards, sauces and pickles. 🇩🇪
• Develey Bavarian family mustard house. 🇩🇪
• Verstegen Rotterdam spices and sauces, family-owned. 🇳🇱
• Santa Maria Swedish, part of Paulig of Finland. 🇸🇪

Reddit 🇺🇸 non-EU

Forums, aggregated -- and now API-gated.

• Lemmy Federated link aggregator; subscribe across servers, no single owner. 🇩🇪

LinkedIn 🇺🇸 non-EU

Your CV, plus motivational posts you did not ask for.

• XING The German-speaking professional network, run by New Work SE in Hamburg. 🇩🇪
• kununu Austrian employer reviews and salary transparency. 🇦🇹

Dropbox 🇺🇸 non-EU

The folder that started cloud sync, still US-hosted.

• Nextcloud The closest full replacement, with desktop sync clients that behave the same. 🇩🇪
• Koofr Straightforward paid EU storage with lifetime plans. 🇸🇮
• Filen Encrypted sync where the provider genuinely cannot read your files. 🇩🇪
• Internxt Spanish encrypted drive with a free tier. 🇪🇸

OpenAI API 🇺🇸 non-EU

The API every startup built on before reading the terms.

• Mistral AI OpenAI-compatible API, open-weight models, EU data residency. 🇫🇷
• Aleph Alpha German models with explainability features for regulated sectors. 🇩🇪
• Nebius AI Studio EU GPU capacity and hosted open models at low cost. 🇳🇱
• OVHcloud AI Endpoints French sovereign cloud serving open models. 🇫🇷

Keurig & Dunkin' 🇺🇸 non-EU

American pod coffee and American drip.

• Nespresso Swiss, with an aluminium capsule that Europe actually recycles. 🇨🇭
• Tchibo Cafissimo German capsule system, cheaper per cup. 🇩🇪
• Lavazza A Modo Mio Italian capsules, compostable options. 🇮🇹
• illy iperEspresso Two-stage capsule, genuinely better crema. 🇮🇹

Oreo & Chips Ahoy 🇺🇸 non-EU

Mondelez biscuits, everywhere.

• Bahlsen Hanover since 1889, still family-owned. Leibniz butter biscuits. 🇩🇪
• Lotus Biscoff The speculoos from Lembeke that conquered coffee saucers worldwide. 🇧🇪
• Delacre Belgian biscuits since 1891. 🇧🇪
• Griesson - de Beukelaer German family biscuit maker. 🇩🇪

Hasbro & Mattel 🇺🇸 non-EU

Rhode Island and California own the toy aisle.

• LEGO Billund, family-owned, and the largest toy company on earth. 🇩🇰
• Playmobil Zirndorf, Bavaria, since 1974. 🇩🇪
• Ravensburger Puzzles and board games since 1883. 🇩🇪
• Schleich Hand-painted figures, Schwäbisch Gmünd. 🇩🇪

Philadelphia & Kraft cheese 🇺🇸 non-EU

American processed cheese, in the dairy aisle of Europe.

• Almette Hochland, Bavaria. Whipped, and much lighter. 🇩🇪
• Exquisa Karwendel, Bavarian family dairy since 1932. 🇩🇪
• Buko Danish cream cheese from Arla, the farmer-owned cooperative. 🇩🇰
• Boursin Normandy garlic-and-herb, invented 1957. 🇫🇷

Kellogg's & General Mills 🇺🇸 non-EU

American breakfast, exported with the sugar included.

• Kölln Elmshorn since 1795. Oats, done properly. 🇩🇪
• Jordans Bedfordshire, farm-sourced granola and muesli. 🇬🇧
• Brüggen Lübeck family mill, supplies half of Europe's own-brand muesli. 🇩🇪
• Dr. Oetker Vitalis Bielefeld. The muesli that actually tastes of nuts. 🇩🇪

Campbell's 🇺🇸 non-EU

The soup can Warhol painted.

• Erasco Lübeck since 1931 — the German soup standard. 🇩🇪
• Maggi Swiss since 1872; the seasoning bottle is a European fixture. 🇨🇭
• Vitana Czech soups and seasonings since 1902. 🇨🇿
• Liebig French soups, part of Continental Foods. 🇫🇷

SanDisk & Western Digital 🇺🇸 non-EU

American flash storage.

• Intenso Vechta. The German value option, widely stocked. 🇩🇪
• Angelbird Vorarlberg. Professional video media, made in Austria. 🇦🇹
• iStorage London. PIN-authenticated, FIPS-certified encrypted drives. 🇬🇧

3M Post-it & Sharpie 🇺🇸 non-EU

Minnesota and Atlanta own the desk drawer.

• STABILO Heroldsberg. The BOSS highlighter is the original. 🇩🇪
• STAEDTLER Nuremberg, 1835. Still makes pencils in Germany. 🇩🇪
• Faber-Castell Stein, family-owned since 1761. 🇩🇪
• LAMY Heidelberg. The Safari fountain pen. 🇩🇪

Monster & Rockstar 🇺🇸 non-EU

American energy drinks — though the category's inventor is Austrian.

• Red Bull Austrian, and the company that invented the category in 1987. 🇦🇹
• HELL Energy Hungarian, and the volume leader across Central Europe. 🇭🇺
• Tiger Polish energy drink, dominant at home. 🇵🇱
• Booster German energy drink at supermarket prices. 🇩🇪

Adobe Premiere Pro 🇺🇸 non-EU

Timeline editing, tied to the same subscription.

• Kdenlive KDE's mature open-source non-linear editor, no subscription at all. 🇩🇪
• Blender Video Editor The Amsterdam foundation's suite includes a capable VSE and compositor. 🇳🇱

Levoit & Honeywell 🇺🇸 non-EU

American air purifiers with proprietary filters.

• Philips Amsterdam. Wide range, widely available filters. 🇳🇱
• Blueair Stockholm, very quiet, Unilever-owned. 🇸🇪
• IDEAL Balingen, made in Germany, HEPA H14. 🇩🇪
• BONECO Swiss air treatment since 1956. 🇨🇭

Shopify 🇨🇦 non-EU

The easiest way to build a shop you do not own.

• Shopware German e-commerce platform used across European mid-market retail. 🇩🇪
• PrestaShop French open-source shop software with a huge module ecosystem. 🇫🇷
• Spryker Berlin headless commerce for complex B2B and B2C models. 🇩🇪
• Sylius Polish Symfony-based headless commerce framework. 🇵🇱

Adobe Illustrator 🇺🇸 non-EU

Vectors, by subscription.

• Affinity Designer Vector and raster in one app, bought outright. 🇬🇧
• Linearity Curve Berlin vector design, formerly Vectornator, strong on iPad. 🇩🇪
• Penpot Madrid open-source design platform built on open standards. 🇪🇸

Weber 🇺🇸 non-EU

The kettle barbecue, from Illinois.

• LANDMANN Osterholz-Scharmbeck since 1966. 🇩🇪
• Outdoorchef Swiss, and the funnel design genuinely stops flare-ups. 🇨🇭
• RÖSLE Marktoberdorf. Stainless steel, made to last. 🇩🇪
• höfats Allgäu design studio; the Cube and Bowl are award winners. 🇩🇪

Apple Music / Amazon Music 🇺🇸 non-EU

Streaming bundled into a hardware ecosystem.

• Deezer Paris streaming, and the first to pilot artist-centric royalties. 🇫🇷
• Qobuz French hi-res audio streaming and purchase, best-in-class sound quality. 🇫🇷
• IDAGIO Berlin service built properly for classical music. 🇩🇪
• Spotify Stockholm-built and still the largest European tech consumer product. 🇸🇪

Roku, Fire TV & Chromecast 🇺🇸 non-EU

Three American boxes that decide what your television shows you.

• Nokia Streaming Box Built by StreamView in Vienna under Nokia licence. 🇦🇹
• TechniSat Daun, Eifel. German receivers and streaming boxes. 🇩🇪
• Zappiti French media players for large local libraries. 🇫🇷
• Xoro German Android TV boxes and receivers. 🇩🇪

QuickBooks 🇺🇸 non-EU

Intuit's books, with US tax logic bolted on.

• Sage Newcastle-founded accounting, the European incumbent for SMEs. 🇬🇧
• Odoo Accounting Open-source accounting with localisations for most EU countries. 🇧🇪
• Pennylane French accounting platform built with accountants, not against them. 🇫🇷
• Fortnox Sweden's dominant cloud accounting platform. 🇸🇪

Google Translate 🇺🇸 non-EU

Good enough translation, at the cost of sending the text abroad.

• DeepL Cologne-built translator widely rated more accurate for European languages. 🇩🇪
• Reverso French translation with real-world example sentences and conjugation. 🇫🇷
• Lingvanex Cyprus-based translation with fully offline on-premises deployment. 🇨🇾

Duracell & Energizer 🇺🇸 non-EU

Two American battery brands.

• VARTA Ellwangen, German battery maker since 1887. 🇩🇪
• ANSMANN Assamstadt. Rechargeables and chargers. 🇩🇪
• Jupio Dutch camera and device batteries. 🇳🇱

Hanes & Fruit of the Loom 🇺🇸 non-EU

American blank tees, made wherever is cheapest.

• Trigema Burladingen. Everything made in Germany, and it says so loudly. 🇩🇪
• Stanley/Stella Brussels. Organic blanks with a published factory list. 🇧🇪
• Continental Clothing UK, Earth Positive carbon-neutral range. 🇬🇧
• Sanetta German children's basics since 1800. 🇩🇪

Airbnb 🇺🇸 non-EU

Short-term rentals, long-term housing debate.

• Booking.com Amsterdam-headquartered, and it lists apartments too. 🇳🇱
• HomeToGo Berlin metasearch across holiday rental providers. 🇩🇪
• Holidu Munich holiday rental search with local property managers. 🇩🇪
• Belvilla Dutch holiday home rental across Europe. 🇳🇱

Instagram 🇺🇸 non-EU

Photos, then videos, then whatever keeps you scrolling.

• Mastodon Chronological feeds, image posts, and no algorithm deciding your reach. 🇩🇪
• Friendica Federated albums and galleries with real privacy controls. 🇩🇪

LastPass 🇺🇸 non-EU

The password manager with the memorable breach.

• Passbolt Open source, auditable, and hostable inside your own network. 🇱🇺
• Psono German-hosted or self-hosted vault with granular sharing. 🇩🇪
• KeePass No cloud at all -- an encrypted file you sync however you like. 🇩🇪
• Uniqkey Danish manager aimed at regulated European businesses. 🇩🇰

Trello 🇺🇸 non-EU

Cards on boards, owned by Atlassian.

• MeisterTask Munich kanban with the nicest board UX in Europe. 🇩🇪
• Zenkit Same data, viewable as board, list, table, calendar or mind map. 🇩🇪
• awork Hamburg project management for agencies and teams. 🇩🇪
• Taiga Spanish open-source agile project management, self-hostable. 🇪🇸

Band-Aid 🇺🇸 non-EU

A brand name that became the word.

• Hansaplast Beiersdorf, Hamburg — and the German word for a plaster. 🇩🇪
• Urgo Dijon, family-owned since 1880. 🇫🇷
• Salvequick Swedish, the Nordic default, part of Orkla. 🇸🇪

Heinz & Hellmann's-style US condiments 🇺🇸 non-EU

Pittsburgh decides what ketchup tastes like.

• Hela Ahrensburg. Curry ketchup is a German food group and Hela invented the good one. 🇩🇪
• Develey Bavarian family mustard and ketchup house since 1845. 🇩🇪
• Bautz'ner Saxon mustard. Eastern Germany will accept no substitute. 🇩🇪
• Amora Dijon mustard and French mayonnaise. 🇫🇷

Converse, Vans & New Balance 🇺🇸 non-EU

The casual sneaker canon, all American-owned.

• VEJA Paris. Wild rubber, organic cotton, no advertising budget at all. 🇫🇷
• Superga Turin, 1911. The 2750 is the original. 🇮🇹
• Novesta Partizánske, Slovakia. Vulcanised by hand since 1939. 🇸🇰
• Camper Mallorca, family-run for four generations. 🇪🇸

DiGiorno & Totino's 🇺🇸 non-EU

American frozen pizza. In Europe. Yes.

• Dr. Oetker Ristorante Bielefeld. Europe's frozen pizza benchmark. 🇩🇪
• Wagner Saarland family business, Steinofen range. 🇩🇪
• Gustavo Gusto Munich upstart with a genuinely good crust. 🇩🇪
• Buitoni Italian heritage, Nestlé-owned, made in Europe. 🇨🇭

Coleman & Yeti 🇺🇸 non-EU

American camping kit.

• Nordisk Danish, since 1901. Cotton tents that outlive their owners. 🇩🇰
• Hilleberg Swedish expedition tents, made in Estonia, near-indestructible. 🇸🇪
• Robens Danish camping, part of Oase Outdoors. 🇩🇰
• Outwell Family camping, same Danish group. 🇩🇰

Microsoft Azure 🇺🇸 non-EU

The enterprise cloud that came with the licence agreement.

• OVHcloud Full IaaS/PaaS stack with sovereign options in France and Germany. 🇫🇷
• IONOS Cloud German cloud with predictable pricing and EU-only operations. 🇩🇪
• StackIT Built for German enterprises with strict data residency needs. 🇩🇪
• Scaleway French cloud with a strong Kubernetes and serverless story. 🇫🇷

Ore-Ida & McCain 🇺🇸🇨🇦 non-EU

Frozen chips from Idaho and Canada.

• Aviko Steenderen. Owned by a Dutch farmers' cooperative. 🇳🇱
• Farm Frites Oudenhoorn, family-owned since 1971. 🇳🇱
• Lutosa Belgian, and Belgium takes chips seriously. 🇧🇪
• Agrarfrost Lower Saxony, family-run. 🇩🇪

Twilio 🇺🇸 non-EU

SMS and voice APIs, routed through California.

• Sinch Stockholm-listed global messaging, voice and email APIs. 🇸🇪
• Bird (MessageBird) Amsterdam-built omnichannel messaging platform. 🇳🇱
• Infobip Croatian global communications platform with direct carrier links. 🇭🇷

Samsung, LG & TCL 🇰🇷🇨🇳 non-EU

Korean and Chinese panels in every European living room.

• Loewe Kronach, Bavaria. Built in Germany since 1923. 🇩🇪
• Grundig German heritage, now Arçelik of Istanbul. 🇹🇷
• Vestel Manisa — it assembles a large share of Europe's own-brand TVs. 🇹🇷
• TechniSat German televisions and receivers, made in Saxony. 🇩🇪

Mailchimp 🇺🇸 non-EU

Newsletters, now an Intuit product.

• Brevo French email, SMS and automation platform with EU-only hosting. 🇫🇷
• CleverReach German newsletter tool built around GDPR from the start. 🇩🇪
• MailerLite Vilnius-built, clean editor, very good free tier. 🇱🇹
• rapidmail Freiburg newsletter service with German servers and support. 🇩🇪

Salesforce 🇺🇸 non-EU

CRM as a way of life, licensed per seat per month.

• SAP Sales Cloud Walldorf's CRM, integrated with the ERP most of European industry runs. 🇩🇪
• Odoo CRM Belgian open-source business suite; CRM is one module of many. 🇧🇪
• Pipedrive Estonian sales CRM built around the pipeline view. 🇪🇪
• Efficy Brussels CRM group serving mid-market European companies. 🇧🇪

Norton / McAfee 🇺🇸 non-EU

The antivirus that came with the laptop.

• ESET Bratislava-built, consistently top-rated, light on resources. 🇸🇰
• Bitdefender Bucharest security vendor that regularly tops independent tests. 🇷🇴
• G DATA Bochum vendor that wrote one of the first antivirus products, in 1987. 🇩🇪
• WithSecure Helsinki enterprise security, formerly F-Secure Business. 🇫🇮

Purina & Pedigree 🇺🇸 non-EU

Two American groups feed most of Europe's cats and dogs.

• Josera Bavarian family mill since 1942, makes everything itself. 🇩🇪
• Edgard & Cooper Bruges-based, fresh meat first, compostable packaging. 🇧🇪
• Brit Czech maker with its own factory and vet nutrition range. 🇨🇿
• Yarrah Dutch organic pet food, certified since 1992. 🇳🇱

Gmail 🇺🇸 non-EU

Google's free webmail, paid for with your inbox contents.

• Tuta End-to-end encrypted mail and calendar from Hanover; free tier available. 🇩🇪
• mailbox.org Berlin-run mail, calendar and office suite on green electricity. 🇩🇪
• Posteo One EUR per month, anonymous payment accepted, no ads, ever. 🇩🇪
• StartMail Dutch privacy mail from the makers of Startpage, with unlimited aliases. 🇳🇱

Listerine 🇺🇸 non-EU

American mouthwash, mostly alcohol.

• Curaprox Swiss, Curasept range, alcohol-free. 🇨🇭
• One Drop Only Berlin since 1950. Concentrate — one bottle lasts a year. 🇩🇪
• Chlorhexamed Haleon, London. The clinical option. 🇬🇧
• Lacalut German pharmacy brand, aluminium lactate. 🇩🇪

Facebook 🇺🇸 non-EU

The original attention exchange.

• Mastodon Berlin non-profit; thousands of independent servers, one network. 🇩🇪
• Friendica Federated social network closest in shape to classic Facebook. 🇩🇪
• diaspora* The original decentralised social network, still running. 🇩🇪

AutoCAD 🇺🇸 non-EU

The DWG format is the lock-in.

• BricsCAD Ghent-built CAD that reads and writes DWG natively; perpetual licences. 🇧🇪
• Archicad Budapest's Graphisoft, the original BIM authoring tool. 🇭🇺
• Allplan Nemetschek's Munich BIM suite for architecture and engineering. 🇩🇪
• CATIA / SOLIDWORKS Dassault Systemes' French engineering platform. 🇫🇷

Google Drive 🇺🇸 non-EU

Fifteen free gigabytes with a US jurisdiction attached.

• Nextcloud Self-host it, or pick from dozens of EU providers; files, calendar and more. 🇩🇪
• Filen German zero-knowledge encrypted storage with clients on every platform. 🇩🇪
• Internxt Valencia-based end-to-end encrypted drive, photos and file sharing. 🇪🇸
• Koofr Slovenian storage that can also mount your existing Drive and Dropbox. 🇸🇮

Grammarly 🇺🇸 non-EU

A US keylogger with excellent manners.

• LanguageTool Potsdam-built proofreader for 30+ languages; self-hostable. 🇩🇪
• DeepL Write German AI writing assistant from the DeepL team. 🇩🇪
• Scribbr Dutch academic proofreading and citation tooling. 🇳🇱

Zapier 🇺🇸 non-EU

Glue for your SaaS, with your credentials in the middle.

• n8n Berlin-built fair-code automation you can self-host completely. 🇩🇪
• Make Prague-born visual automation, formerly Integromat. 🇨🇿
• Locoia German integration and automation platform for mid-market IT. 🇩🇪

Vercel / Netlify 🇺🇸 non-EU

Deploy in seconds, receive an invoice in dollars.

• Clever Cloud Nantes PaaS: git push, it deploys, it stays in the EU. 🇫🇷
• Platform.sh French PaaS with per-branch preview environments. 🇫🇷
• Northflank London platform for containers, jobs and databases. 🇬🇧
• Scaleway Serverless French serverless containers and functions. 🇫🇷

Johnson & Johnson, Neutrogena & Olay 🇺🇸 non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Netflix, Disney+ & Max 🇺🇸 non-EU

Streaming's incumbent, now with adverts.

• MUBI London-based curated arthouse cinema, hand-picked rather than algorithmic. 🇬🇧
• ARTE Free, ad-free European culture, documentaries and drama. 🇫🇷
• Filmin Spanish independent and European film streaming. 🇪🇸
• Viaplay Nordic streaming with strong Scandinavian originals and sport. 🇸🇪

Gillette 🇺🇸 non-EU

The blade cartridge as a business model.

• MÜHLE Saxony since 1945. Safety razors and brushes, made in Germany. 🇩🇪
• Merkur Solingen. The 34C is the safety razor most people start with. 🇩🇪
• Edwin Jagger Sheffield. English razors and brushes. 🇬🇧
• Proraso Florence since 1948. The green tub. 🇮🇹

Expedia / Kayak 🇺🇸 non-EU

US travel conglomerates wearing many brand names.

• eDreams ODIGEO Barcelona-listed flight booking across Opodo, GoVoyages and eDreams. 🇪🇸
• Kiwi.com Brno-built virtual interlining -- routes no airline would sell you. 🇨🇿
• Omio Berlin multi-modal search across trains, buses and flights. 🇩🇪
• Trainline London rail booking covering most European operators. 🇬🇧

Levi's & Wrangler 🇺🇸 non-EU

San Francisco and Greensboro invented the category and still own it.

• Nudie Jeans Gothenburg. Free repairs for life, and they mean it. 🇸🇪
• MUD Jeans Dutch. You can lease the jeans and send them back to be remade. 🇳🇱
• Kings of Indigo Amsterdam, organic and recycled denim. 🇳🇱
• ARMEDANGELS Cologne, fair-trade certified throughout. 🇩🇪

Optimum Nutrition & Muscle Milk 🇺🇸 non-EU

American protein tubs.

• ESN Elmshorn. German-made, and the dominant name in the DACH market. 🇩🇪
• Myprotein Manchester. Europe's biggest online sports nutrition brand. 🇬🇧
• Bulk Colchester, informed-sport tested. 🇬🇧
• Prozis Portuguese, manufactures its own range. 🇵🇹

Notion 🇺🇸 non-EU

The everything-document, stored on someone else's everything-server.

• Zenkit Karlsruhe suite of docs, tables, boards and mind maps. 🇩🇪
• Nuclino Berlin-built fast, lightweight team wiki. 🇩🇪
• Nextcloud Notes & Deck Notes, kanban and files on infrastructure you own. 🇩🇪
• CryptPad Encrypted docs, kanban and whiteboards, no account required. 🇫🇷

Gatorade & Powerade 🇺🇸 non-EU

American sports hydration.

• Isostar Swiss, and the original European isotonic drink from 1977. 🇨🇭
• Dextro Energy German glucose sports nutrition since 1927. 🇩🇪
• SPONSER Swiss sports nutrition used across professional cycling. 🇨🇭
• HIGH5 UK endurance nutrition, informed-sport tested. 🇬🇧

Tinder, Hinge & Bumble 🇺🇸 non-EU

One US conglomerate owns most of the apps you have tried.

• LOVOO Dresden-built dating app, big in German-speaking Europe. 🇩🇪
• Parship Hamburg matchmaking based on a psychological compatibility model. 🇩🇪
• Jaumo German independent dating app, no US parent company. 🇩🇪
• Breeze Dutch app that skips chatting and just books you a date. 🇳🇱

Carrier & Trane 🇺🇸 non-EU

American heating and cooling.

• Vaillant Remscheid since 1874, family-owned. 🇩🇪
• NIBE Markaryd. The Nordic ground-source specialist. 🇸🇪
• STIEBEL ELTRON Holzminden, made in Germany. 🇩🇪
• Bosch Home Comfort Stuttgart. 🇩🇪

Beats, JBL & Bose 🇺🇸 non-EU

American headphones.

• Sennheiser Wedemark since 1945. The consumer line is now Sonova, also European. 🇩🇪
• beyerdynamic Heilbronn, 1924. Hand-built studio headphones. 🇩🇪
• Focal Saint-Étienne. French high-end drivers, made in France. 🇫🇷
• AIAIAI Copenhagen. Fully modular — every part replaceable. 🇩🇰

Fender & Gibson 🇺🇸 non-EU

The two American guitar names.

• Höfner Bavarian since 1887, and it built the Beatles bass. 🇩🇪
• Warwick Markneukirchen. Basses made in Germany from certified timber. 🇩🇪
• Framus Same Vogtland factory, guitars since 1946. 🇩🇪
• Duesenberg Hanover. Art-deco electrics with a following. 🇩🇪

Dell, HP, MacBook & Lenovo 🇺🇸🇨🇳 non-EU

Laptops assembled far away, supported from a call centre.

• TUXEDO Computers Augsburg-built Linux laptops with their own firmware and support. 🇩🇪
• SCHENKER / XMG German configurable laptops and workstations. 🇩🇪
• Slimbook Spanish Linux-first laptops in partnership with KDE and Kubuntu. 🇪🇸
• NovaCustom Dutch laptops shipping with coreboot and Dasharo firmware. 🇳🇱

GitHub 🇺🇸 non-EU

Where the world's code lives, owned by Microsoft.

• Codeberg German non-profit Git hosting, free for open source, no AI training. 🇩🇪
• Forgejo The software behind Codeberg; run your own forge in minutes. 🇩🇪
• SourceHut Amsterdam-based minimalist forge with excellent CI and mailing-list workflows. 🇳🇱

Gerber & Beech-Nut 🇺🇸 non-EU

American baby food.

• HiPP Pfaffenhofen. Organic since 1956, and stricter than the EU requires. 🇩🇪
• Holle Swiss demeter-certified biodynamic baby food since 1933. 🇨🇭
• Bebivita German, same quality controls as HiPP at lower prices. 🇩🇪
• Babybio French organic, made in Brittany. 🇫🇷

Instant Pot & Crock-Pot 🇺🇸 non-EU

American countertop cooking.

• Krups Solingen, now part of Groupe SEB. 🇩🇪
• Tefal French, and the inventor of the non-stick pan. 🇫🇷
• WMF Geislingen since 1853. Pressure cookers that outlive their owners. 🇩🇪
• Moulinex French, the Cookeo is the direct Instant Pot rival. 🇫🇷

Ring, Nest & Arlo 🇺🇸 non-EU

Doorbell footage, stored in Seattle.

• Bosch Smart Home German smart home with local processing and EU cloud. 🇩🇪
• Netatmo French cameras and sensors that store footage locally by default. 🇫🇷
• Homematic IP eQ-3's German system, VDE-certified, works fully offline. 🇩🇪
• Ajax Systems Kyiv-built professional alarm and security systems. 🇺🇦

Zoom 🇺🇸 non-EU

The verb that ate video conferencing.

• Tixeo The only video conferencing tool certified and qualified by France's ANSSI. 🇫🇷
• alfaview German conferencing built for hundreds of simultaneous participants. 🇩🇪
• Livestorm Paris-built browser-based webinars and meetings. 🇫🇷
• Nextcloud Talk Meetings hosted on your own server, no accounts for guests. 🇩🇪

Coursera / Udemy 🇺🇸 non-EU

Learning platforms with US course economics.

• OpenClassrooms French platform with state-recognised diplomas and apprenticeships. 🇫🇷
• FutureLearn UK platform founded by the Open University. 🇬🇧
• openHPI Hasso Plattner Institute's free German MOOCs on IT and digital health. 🇩🇪
• GoodHabitz Dutch corporate training in 20+ European languages. 🇳🇱

DocuSign 🇺🇸 non-EU

Signatures in the cloud, evidence in San Francisco.

• Yousign French eIDAS-qualified signature provider, data stored in the EU. 🇫🇷
• Namirial Italian qualified trust service provider across the EU. 🇮🇹
• Dokobit Lithuanian signing that speaks every Baltic and Nordic eID. 🇱🇹
• Signaturit Spanish qualified electronic signature and identification. 🇪🇸

Wix / Squarespace 🇮🇱🇺🇸 non-EU

Drag-and-drop sites you cannot take with you.

• Jimdo Hamburg website builder aimed at small businesses, GDPR-native. 🇩🇪
• Webnode Brno-built multilingual site builder. 🇨🇿
• IONOS MyWebsite German builder bundled with hosting and domains. 🇩🇪
• Sitejet German builder made for agencies managing many client sites. 🇩🇪

Strava 🇺🇸 non-EU

Your training log, and a map of where you live.

• komoot Potsdam route planning for cycling and hiking; the best in Europe. 🇩🇪
• adidas Running Linz-built Runtastic, now adidas Running. 🇦🇹
• Sports Tracker Finnish tracker with roots in Nokia research. 🇫🇮
• bergfex Austrian mountain sports tours, weather and snow reports. 🇦🇹

Tupperware & Ziploc 🇺🇸 non-EU

American food storage.

• Brabantia Dutch since 1919, 10-year guarantees. 🇳🇱
• Mepal Lochem, Netherlands. Lunchboxes that survive schoolbags. 🇳🇱
• EMSA German, part of Groupe SEB. 🇩🇪
• Rosti Danish, the Margrethe bowl is a design classic. 🇩🇰

Google Photos 🇺🇸 non-EU

Face recognition on your family album, hosted abroad.

• PhotoPrism German self-hosted AI photo library; recognition runs on your own machine. 🇩🇪
• Nextcloud Photos Photo backup from your phone into storage you own. 🇩🇪
• Cryptee Estonian encrypted photo and document vault. 🇪🇪
• Filen Encrypted photo backup with automatic camera upload. 🇩🇪

Similac & Enfamil 🇺🇸 non-EU

American infant formula.

• HiPP Organic, and stricter on residues than the regulation requires. 🇩🇪
• Holle Swiss demeter-certified biodynamic formula. 🇨🇭
• Löwenzahn Organics German organic, short ingredient lists. 🇩🇪
• Kendamil Kendal, Cumbria. Whole milk, no palm oil. 🇬🇧