Everything you use has a European alternative.

WhatsApp, Messenger & Telegram 🇺🇸🇦🇪 non-EU

Encrypted messages, unencrypted metadata, owned by Meta.

• Olvid French messenger with no server-side directory at all; certified by ANSSI. 🇫🇷
• Element Matrix messaging with encrypted DMs and no phone number required. 🇬🇧
• Delta Chat Chat over ordinary email; works with any mailbox, no new account. 🇩🇪
• Threema Swiss paid messenger, no phone number needed (outside the default EU scope). 🇨🇭

Graco & Evenflo 🇺🇸 non-EU

American child car seats.

• Britax Römer Ulm. European i-Size seats, tested beyond the regulation. 🇩🇪
• RECARO Kids Italian arm of the German seat maker. 🇮🇹
• Axkid Gothenburg. Rear-facing to 25 kg, the Swedish orthodoxy. 🇸🇪
• Klippan Swedish, also rear-facing specialists. 🇸🇪

Alexa, Google Assistant & Siri 🇺🇸 non-EU

You can buy a European speaker. You cannot buy a European voice.

No European alternative

Firebase 🇺🇸 non-EU

Backend-as-a-service, backed by Google's roadmap.

• Aiven Helsinki-run managed Postgres, Kafka, Redis and more, in any EU region. 🇫🇮
• Clever Cloud Managed databases and add-ons alongside your app. 🇫🇷
• Nhost Swedish open-source Firebase alternative on Postgres and GraphQL. 🇸🇪
• Scaleway Managed Postgres, serverless SQL and object storage. 🇫🇷

Reddit 🇺🇸 non-EU

Forums, aggregated -- and now API-gated.

• Lemmy Federated link aggregator; subscribe across servers, no single owner. 🇩🇪

Band-Aid 🇺🇸 non-EU

A brand name that became the word.

• Hansaplast Beiersdorf, Hamburg — and the German word for a plaster. 🇩🇪
• Urgo Dijon, family-owned since 1880. 🇫🇷
• Salvequick Swedish, the Nordic default, part of Orkla. 🇸🇪

Domino's & Pizza Hut 🇺🇸 non-EU

American pizza delivery, in the countries that invented pizza.

• Telepizza Madrid-founded, the biggest non-US pizza chain in Europe. 🇪🇸
• Kotipizza Finland's chain — one of its pizzas won a world championship. 🇫🇮
• Vapiano German fresh-pasta-and-pizza concept, cooked in front of you. 🇩🇪
• PizzaExpress London since 1965. 🇬🇧

YouTube 🇺🇸 non-EU

The world's video archive, with an ad break in the middle.

• PeerTube Federated, self-hostable video; instances share load via peer-to-peer. 🇫🇷
• Dailymotion France's long-running video platform, owned by Vivendi. 🇫🇷

Chinese rare earth refining 🇨🇳 non-EU

In every motor, turbine, hard drive and headphone. Refined in one country.

No European alternative

ExpressVPN / PIA 🇻🇬🇺🇸 non-EU

Offshore VPNs owned by a single advertising-adjacent group.

• Mullvad VPN Gothenburg's account-number-only VPN; you can literally pay in cash. 🇸🇪
• OVPN Swedish provider running diskless servers it owns outright. 🇸🇪
• AirVPN Italian activist-run VPN with deep configuration control. 🇮🇹
• Surfshark Amsterdam-headquartered VPN with unlimited devices. 🇳🇱

Patreon / Buy Me a Coffee 🇺🇸 non-EU

Fan funding, with a US platform between you and your supporters.

• Steady Berlin membership platform built for European publishers and creators. 🇩🇪
• Tipeee French tipping and membership platform. 🇫🇷
• Liberapay French non-profit recurring donations; it takes no cut at all. 🇫🇷

Ore-Ida & McCain 🇺🇸🇨🇦 non-EU

Frozen chips from Idaho and Canada.

• Aviko Steenderen. Owned by a Dutch farmers' cooperative. 🇳🇱
• Farm Frites Oudenhoorn, family-owned since 1971. 🇳🇱
• Lutosa Belgian, and Belgium takes chips seriously. 🇧🇪
• Agrarfrost Lower Saxony, family-run. 🇩🇪

Casper & Tempur 🇺🇸 non-EU

Bed-in-a-box, American edition.

• Emma Frankfurt. Europe's biggest direct-to-consumer mattress brand. 🇩🇪
• bett1 BODYGUARD Berlin, and repeatedly Stiftung Warentest's top pick. 🇩🇪
• Dormeo Slovenian, sold across central Europe. 🇸🇮
• Hypnia French, made in Europe, 120-night trial. 🇫🇷

Google Workspace 🇺🇸 non-EU

Mail, docs and drive for companies, hosted entirely by Google.

• Nextcloud Self-hosted or EU-hosted files, docs, talk, calendar and mail. 🇩🇪
• Open-Xchange Cologne groupware powering many European ISP mail platforms. 🇩🇪
• Twake Workplace LINAGORA's French open-source workplace suite. 🇫🇷
• Infomaniak kSuite Swiss full workplace suite (outside the default EU scope). 🇨🇭

Hanes & Fruit of the Loom 🇺🇸 non-EU

American blank tees, made wherever is cheapest.

• Trigema Burladingen. Everything made in Germany, and it says so loudly. 🇩🇪
• Stanley/Stella Brussels. Organic blanks with a published factory list. 🇧🇪
• Continental Clothing UK, Earth Positive carbon-neutral range. 🇬🇧
• Sanetta German children's basics since 1800. 🇩🇪

Kohler, Moen & Delta Faucet 🇺🇸🇩🇪 non-EU

The German tap you would switch to is often American.

• Duravit Hornberg since 1817, still family-controlled. 🇩🇪
• Villeroy & Boch Mettlach since 1748. Ceramics, baths and the tiles too. 🇩🇪
• Geberit Rapperswil-Jona. The cistern behind half of Europe's walls. 🇨🇭
• Roca Barcelona. Family-owned and the largest bathroom maker in Europe. 🇪🇸

Coursera / Udemy 🇺🇸 non-EU

Learning platforms with US course economics.

• OpenClassrooms French platform with state-recognised diplomas and apprenticeships. 🇫🇷
• FutureLearn UK platform founded by the Open University. 🇬🇧
• openHPI Hasso Plattner Institute's free German MOOCs on IT and digital health. 🇩🇪
• GoodHabitz Dutch corporate training in 20+ European languages. 🇳🇱

DocuSign 🇺🇸 non-EU

Signatures in the cloud, evidence in San Francisco.

• Yousign French eIDAS-qualified signature provider, data stored in the EU. 🇫🇷
• Namirial Italian qualified trust service provider across the EU. 🇮🇹
• Dokobit Lithuanian signing that speaks every Baltic and Nordic eID. 🇱🇹
• Signaturit Spanish qualified electronic signature and identification. 🇪🇸

Marriott, Hilton & Hyatt 🇺🇸🇬🇧🇹🇭 non-EU

Loyalty points are the product. You are the inventory.

• Accor Paris, and the largest hotel group in Europe. Ibis, Novotel, Mercure, Sofitel. 🇫🇷
• Meliá Hotels Palma de Mallorca, family-controlled, strong across Spain and the Caribbean. 🇪🇸
• Scandic Hotels Stockholm. The Nordic default, and unusually good on accessibility. 🇸🇪
• Motel One Munich. Cheap, central, and better designed than the price suggests. 🇩🇪

Kellogg's & General Mills 🇺🇸 non-EU

American breakfast, exported with the sugar included.

• Kölln Elmshorn since 1795. Oats, done properly. 🇩🇪
• Jordans Bedfordshire, farm-sourced granola and muesli. 🇬🇧
• Brüggen Lübeck family mill, supplies half of Europe's own-brand muesli. 🇩🇪
• Dr. Oetker Vitalis Bielefeld. The muesli that actually tastes of nuts. 🇩🇪

Microsoft 365 / Office 🇺🇸 non-EU

Word, Excel and friends, now rented rather than owned.

• LibreOffice The Document Foundation's free desktop suite; opens and saves Microsoft formats. 🇩🇪
• ONLYOFFICE Riga-built suite with the best OOXML fidelity of the open-source options. 🇱🇻
• Collabora Online Cambridge-based LibreOffice-in-the-browser, self-hostable. 🇬🇧
• Nextcloud Office Documents, files and collaboration on your own server. 🇩🇪

Gillette 🇺🇸 non-EU

The blade cartridge as a business model.

• MÜHLE Saxony since 1945. Safety razors and brushes, made in Germany. 🇩🇪
• Merkur Solingen. The 34C is the safety razor most people start with. 🇩🇪
• Edwin Jagger Sheffield. English razors and brushes. 🇬🇧
• Proraso Florence since 1948. The green tub. 🇮🇹

Samsung, LG & TCL 🇰🇷🇨🇳 non-EU

Korean and Chinese panels in every European living room.

• Loewe Kronach, Bavaria, since 1923. Twice insolvent and relaunched, so check support before buying. 🇩🇪
• TechniSat German televisions and receivers, made in Saxony. 🇩🇪
• Metz Zirndorf, Bavaria. One of the last televisions actually assembled in Germany. 🇩🇪
• Bang & Olufsen Struer, Denmark. Expensive, and the picture and sound justify some of it. 🇩🇰

Dasani & Aquafina 🇺🇸 non-EU

Bottled tap water with an American logo on it.

• Gerolsteiner Volcanic Eifel spring, exceptionally mineral-rich. 🇩🇪
• Mattoni Karlovy Vary mineral water, Czech since 1873. 🇨🇿
• Evian Filtered for fifteen years through the French Alps. 🇫🇷
• San Pellegrino The sparkling one from Lombardy, part of Nestlé. 🇮🇹

All-Clad, Lodge & Calphalon 🇺🇸 non-EU

Pans outlive most kitchens. Buy accordingly.

• Le Creuset Fresnoy-le-Grand since 1925. Still cast in the same foundry. 🇫🇷
• Staub Alsace. Enamelled cast iron, now part of Zwilling of Solingen. 🇫🇷
• Demeyere Herentals. Belgian stainless, also under Zwilling. 🇧🇪
• Riess Ybbsitz since 1550, enamel over steel, powered by its own hydro plant. 🇦🇹

Netgear, Linksys & TP-Link 🇺🇸🇨🇳 non-EU

The box every byte in your house passes through.

• AVM FRITZ!Box Berlin. The German default for a reason: long firmware support and a genuinely good interface. 🇩🇪
• devolo Aachen. Powerline and mesh for houses with thick walls. 🇩🇪
• MikroTik Riga. Cheap, extremely configurable, and a favourite of people who run networks for a living. 🇱🇻
• LANCOM Systems Würselen. Business networking, and German-hosted cloud management. 🇩🇪

Google Translate 🇺🇸 non-EU

Good enough translation, at the cost of sending the text abroad.

• DeepL Cologne-built translator widely rated more accurate for European languages. 🇩🇪
• Reverso French translation with real-world example sentences and conjugation. 🇫🇷
• Lingvanex Cyprus-based translation with fully offline on-premises deployment. 🇨🇾

LastPass 🇺🇸 non-EU

The password manager with the memorable breach.

• Passbolt Open source, auditable, and hostable inside your own network. 🇱🇺
• Psono German-hosted or self-hosted vault with granular sharing. 🇩🇪
• KeePass No cloud at all -- an encrypted file you sync however you like. 🇩🇪
• Uniqkey Danish manager aimed at regulated European businesses. 🇩🇰

Bambu Lab & Creality 🇨🇳 non-EU

Chinese desktop 3D printers, cheap and closed.

• Prusa Research Prague. Open source, made in Czechia, supported for years. 🇨🇿
• UltiMaker Utrecht, and the professional desktop standard — merged with MakerBot in 2022, so Stratasys holds a large stake. 🇳🇱
• BCN3D Barcelona, spun out of the polytechnic university. 🇪🇸
• Zortrax Olsztyn, Poland. 🇵🇱

Netflix, Disney+ & Max 🇺🇸 non-EU

Streaming's incumbent, now with adverts.

• MUBI London-based curated arthouse cinema, hand-picked rather than algorithmic. 🇬🇧
• ARTE Free, ad-free European culture, documentaries and drama. 🇫🇷
• Filmin Spanish independent and European film streaming. 🇪🇸
• Viaplay Nordic streaming with strong Scandinavian originals and sport. 🇸🇪

Canon, Nikon & Sony 🇯🇵 non-EU

Japanese cameras, near-total market share.

• Leica Wetzlar since 1914, and it invented 35mm photography. 🇩🇪
• Phase One Copenhagen. Medium-format digital backs. 🇩🇰
• ZEISS Oberkochen. Lenses for everyone else's cameras. 🇩🇪
• Novoflex Memmingen. Adapters and supports, made in Germany. 🇩🇪

Grammarly 🇺🇸 non-EU

A US keylogger with excellent manners.

• LanguageTool Potsdam-built proofreader for 30+ languages; self-hostable. 🇩🇪
• DeepL Write German AI writing assistant from the DeepL team. 🇩🇪
• Scribbr Dutch academic proofreading and citation tooling. 🇳🇱

CATL, BYD, LG & Panasonic 🇨🇳🇰🇷🇯🇵 non-EU

Europe builds the car and imports the most expensive part of it.

No European alternative

Converse, Vans & New Balance 🇺🇸 non-EU

The casual sneaker canon, all American-owned.

• VEJA Paris. Wild rubber, organic cotton, no advertising budget at all. 🇫🇷
• Superga Turin, 1911. The 2750 is the original. 🇮🇹
• Novesta Partizánske, Slovakia. Vulcanised by hand since 1939. 🇸🇰
• Camper Mallorca, family-run for four generations. 🇪🇸

Ring, Nest & Arlo 🇺🇸 non-EU

Doorbell footage, stored in Seattle.

• Bosch Smart Home German smart home with local processing and EU cloud. 🇩🇪
• Netatmo French cameras and sensors that store footage locally by default. 🇫🇷
• Homematic IP eQ-3's German system, VDE-certified, works fully offline. 🇩🇪
• Ajax Systems Kyiv-built professional alarm and security systems. 🇺🇦

Amazon 🇺🇸 non-EU

The everything store, and everyone's competitor.

• bol The Benelux marketplace, roughly Amazon's local equivalent. 🇳🇱
• OTTO Hamburg's century-old retailer, now Germany's number two marketplace. 🇩🇪
• Allegro Poland's dominant marketplace, older than Amazon itself. 🇵🇱
• Alza Czech electronics and general retailer across Central Europe. 🇨🇿

Scotts Miracle-Gro 🇺🇸 non-EU

American lawn chemistry.

• COMPO Münster. The European garden centre standard. 🇩🇪
• Neudorff Emmerthal. Organic plant care since 1854. 🇩🇪
• Oscorna Ulm, purely organic fertilisers. 🇩🇪
• Cuxin DCM German-Belgian organic mineral fertilisers. 🇩🇪

Headspace / Calm 🇺🇸 non-EU

Mindfulness by subscription, mental-health data abroad.

• 7Mind Berlin meditation app, partly reimbursed by German health insurers. 🇩🇪
• Petit BamBou French meditation with the largest francophone library. 🇫🇷
• Balloon German guided meditation and sleep courses. 🇩🇪

Tizen, webOS, Google TV, Fire TV & Roku 🇰🇷🇺🇸 non-EU

You can buy a European television. Its software will not be.

No European alternative

Google Analytics 🇺🇸 non-EU

Free analytics, declared unlawful in several EU member states.

• Plausible Estonian, cookie-free, GDPR-compliant analytics in a single lightweight script. 🇪🇪
• Simple Analytics Amsterdam-hosted, no cookies, no personal data collected at all. 🇳🇱
• Pirsch German cookie-free analytics with a server-side integration option. 🇩🇪
• Matomo The classic self-hosted analytics suite; EU cloud hosted in Germany. 🇩🇪

WordPress.com / Squarespace CMS 🇺🇸 non-EU

Open-source software, commercially hosted governance drama included.

• TYPO3 German enterprise CMS, standard across public sector and universities. 🇩🇪
• Contao German open-source CMS with strong accessibility support. 🇩🇪
• Kirby Berlin file-based CMS; no database, buy the licence once. 🇩🇪
• Webnode Czech hosted CMS for simpler sites. 🇨🇿

Oral-B 🇺🇸 non-EU

The electric toothbrush that came with a subscription to brush heads.

• Philips Sonicare Amsterdam. Sonic rather than oscillating. 🇳🇱
• Curaprox Hydrosonic Swiss, extremely soft filaments. 🇨🇭
• happybrush Munich. Same hardware, far cheaper heads. 🇩🇪
• Emmi-dent German ultrasonic brushes. 🇩🇪

Coca-Cola & Pepsi 🇺🇸 non-EU

The two colas that colonised every fridge on the continent.

• Kofola The Czech cola that outsells Coke on draught at home. Less sweet, more herbal. 🇨🇿
• Fritz-kola Hamburg-born, high caffeine, sold on stubbornness rather than advertising. 🇩🇪
• afri-cola German cola since 1931, back to its original recipe. 🇩🇪
• Cockta Slovenian since 1953, made with rosehip and eleven herbs. No caffeine, no phosphoric acid. 🇸🇮

Gatorade & Powerade 🇺🇸 non-EU

American sports hydration.

• Isostar Swiss, and the original European isotonic drink from 1977. 🇨🇭
• Dextro Energy German glucose sports nutrition since 1927. 🇩🇪
• SPONSER Swiss sports nutrition used across professional cycling. 🇨🇭
• HIGH5 UK endurance nutrition, informed-sport tested. 🇬🇧

McCormick 🇺🇸 non-EU

One Maryland company owns most of the spice rack.

• Fuchs Gewürze Dissen. Europe's largest independent spice house. 🇩🇪
• Ostmann German supermarket standard, same family group. 🇩🇪
• Kotányi Vienna since 1881, family-owned. 🇦🇹
• Santa Maria Nordic spice and world-food brand. 🇸🇪

Fanta & Sprite 🇺🇸 non-EU

Orange and lemon-lime, both Atlanta-owned.

• Almdudler Austria's national soft drink: alpine herbs, since 1957, still family-owned. 🇦🇹
• Sinalco Germany's oldest soft drink brand, 1902. 🇩🇪
• Bluna German orange soda with a cult following. 🇩🇪
• Fritz-limo Lemonades from the fritz-kola people, less sugar throughout. 🇩🇪

Warby Parker & Zenni 🇺🇸 non-EU

Frames you wear every waking hour.

• Ace & Tate Amsterdam. The closest thing to a European Warby Parker. 🇳🇱
• MYKITA Berlin. Screwless stainless frames, made in the same building they are designed in. 🇩🇪
• Lindberg Aarhus. Titanium, no screws, no rivets, famously light. 🇩🇰
• Silhouette Linz. Rimless frames light enough to forget. 🇦🇹

Send Anywhere / WeTransfer clones 🇰🇷🇺🇸 non-EU

Big-file transfer through servers you know nothing about.

• WeTransfer The Amsterdam original, still the nicest way to send 2 GB. Owned by Bending Spoons of Milan since 2024. 🇳🇱
• Smash French transfer service with no size limit. 🇫🇷
• TransferNow French file transfer with password protection and EU hosting. 🇫🇷
• SwissTransfer Free 50 GB transfers from Infomaniak (outside the default EU scope). 🇨🇭

Zendesk 🇺🇸 non-EU

Support tickets as a subscription.

• Zammad German open-source helpdesk; self-host or use the EU cloud. 🇩🇪
• OTRS Long-established German service-management platform. 🇩🇪
• Userlike Cologne live chat and messaging built for GDPR compliance. 🇩🇪
• Crisp Nantes-built customer messaging with a generous free plan. 🇫🇷

TikTok 🇨🇳 non-EU

Short video, long recommendation engine.

• PeerTube Framasoft's federated video platform. No algorithmic short-form feed — nothing in Europe has one. 🇫🇷
• Dailymotion French, Vivendi-owned, with a mobile short-video feed — but not TikTok's scale or recommendation engine. 🇫🇷

Johnson & Johnson, Neutrogena & Olay 🇺🇸 non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Kleenex & Charmin 🇺🇸 non-EU

Bought every week, chosen once, never reconsidered.

• Zewa Essity of Stockholm — the same company behind Tempo and Lotus. 🇸🇪
• Tempo German-founded in 1929, Essity-owned, and a generic word in several languages. 🇸🇪
• Lotus The French shelf name, also Essity. 🇸🇪
• Renova Torres Novas. The black toilet paper company, and genuinely independent. 🇵🇹

Android / iOS 🇺🇸 non-EU

Two American companies, one duopoly, every European pocket.

• /e/OS by Murena French de-Googled Android, shipped on phones you can just buy. Still built on Google's AOSP underneath. 🇫🇷
• Sailfish OS Jolla's Finnish mobile OS, with EU sovereignty as an explicit goal. 🇫🇮
• Ubuntu Touch UBports Foundation's convergent mobile Linux. 🇳🇱
• postmarketOS German-led project putting real Linux on old phones. Still alpha on most handsets — not yet a daily driver. 🇩🇪

Monster & Rockstar 🇺🇸 non-EU

American energy drinks — though the category's inventor is Austrian.

• Red Bull Austrian, and the company that invented the category in 1987. 🇦🇹
• HELL Energy Hungarian, and the volume leader across Central Europe. 🇭🇺
• Tiger Polish energy drink, dominant at home. 🇵🇱
• Booster German energy drink at supermarket prices. 🇩🇪

Tesla & Ford 🇺🇸 non-EU

American cars on European roads.

• Volkswagen Wolfsburg. ID series for electric. 🇩🇪
• BMW Munich. 🇩🇪
• Mercedes-Benz Stuttgart. 🇩🇪
• Renault Boulogne-Billancourt. The R5 E-Tech is built in France. 🇫🇷

e.l.f., Fenty Beauty & MAC 🇺🇸 non-EU

Drugstore makeup, mostly European already.

• Catrice Sulzbach. Cosnova's main line, and about a third of the price. 🇩🇪
• essence Same German house as Catrice, aimed younger and cheaper still. 🇩🇪
• KIKO Milano Bergamo. Italian-made, sold from its own shops across Europe. 🇮🇹
• ARTDECO Bavaria, and the refillable palettes. 🇩🇪

Coleman & Yeti 🇺🇸 non-EU

American camping kit.

• Nordisk Danish, since 1901. Cotton tents that outlive their owners. 🇩🇰
• Hilleberg Swedish expedition tents, made in Estonia, near-indestructible. 🇸🇪
• Robens Danish camping, part of Oase Outdoors. 🇩🇰
• Outwell Family camping, same Danish group. 🇩🇰

Outlook.com 🇺🇸 non-EU

Microsoft's consumer webmail, bundled into the Windows account.

• mailbox.org Drop-in IMAP/SMTP replacement with a full groupware suite. 🇩🇪
• Tuta Encrypted mailbox with its own apps on all platforms. 🇩🇪
• Infomaniak kMail Swiss mail with a generous free tier (outside the default EU scope). 🇨🇭
• Posteo Minimal, cheap, and audited German mail. 🇩🇪

OpenAI API 🇺🇸 non-EU

The API every startup built on before reading the terms.

• Mistral AI OpenAI-compatible API, open-weight models, EU data residency. 🇫🇷
• Aleph Alpha German models for regulated sectors. Since 2024 the focus is sovereign deployments rather than a general-purpose API. 🇩🇪
• Nebius AI Studio Amsterdam-listed, built from Yandex's non-Russian assets after the 2024 split. European infrastructure, and worth knowing the history. 🇳🇱
• OVHcloud AI Endpoints French sovereign cloud serving open models. 🇫🇷

Levoit & Honeywell 🇺🇸 non-EU

American air purifiers with proprietary filters.

• Philips Amsterdam-designed, but Philips sold its home appliance business in 2021 — it now trades as Versuni, Dutch-registered and Chinese-owned. 🇳🇱
• Blueair Stockholm, very quiet, Unilever-owned. 🇸🇪
• IDEAL Balingen, made in Germany, HEPA H14. 🇩🇪
• BONECO Swiss air treatment since 1956. 🇨🇭

Google Maps 🇺🇸 non-EU

Navigation in exchange for a permanent location diary.

• OpenStreetMap The community map of the world, stewarded by a UK foundation. 🇬🇧
• Organic Maps Estonian offline OSM navigation; no accounts, no tracking, no ads. 🇪🇪
• Mapy.com Czech maps from Seznam with the best hiking and cycling layers in Europe. 🇨🇿
• HERE WeGo Amsterdam-headquartered mapping used by most European carmakers. 🇳🇱

Heinz & Hellmann's-style US condiments 🇺🇸 non-EU

Pittsburgh decides what ketchup tastes like.

• Hela Ahrensburg. Curry ketchup is a German food group and Hela invented the good one. 🇩🇪
• Develey Bavarian family mustard and ketchup house since 1845. 🇩🇪
• Bautz'ner Saxon mustard. Eastern Germany will accept no substitute. 🇩🇪
• Remia The Dutch fritessaus standard. 🇳🇱

Fossil & Michael Kors watches 🇺🇸 non-EU

American fashion watches, assembled far away.

• Swatch Biel/Bienne. Swiss made, and the reason Swiss watchmaking survived the 1980s. 🇨🇭
• Junghans Schramberg, Black Forest. The Max Bill is a design classic. 🇩🇪
• NOMOS Glashütte Saxony. In-house movements at a fraction of Swiss prices. 🇩🇪
• Tissot Le Locle since 1853, part of the Swatch Group. 🇨🇭

iPhone, Samsung Galaxy & Xiaomi 🇺🇸🇰🇷🇨🇳 non-EU

Premium phones, none of them made here.

• Fairphone Amsterdam-built modular, repairable phone with an 8-year support promise. 🇳🇱
• HMD Espoo-based maker of Nokia phones, including repairable models. 🇫🇮
• SHIFTPHONE German repairable phones with a deposit-return scheme. 🇩🇪
• Nothing London design-led Android phones. 🇬🇧

Harley-Davidson & Indian 🇺🇸 non-EU

Milwaukee and Minnesota.

• BMW Motorrad Berlin-Spandau. The GS defined adventure touring. 🇩🇪
• Ducati Bologna. 🇮🇹
• KTM Mattighofen, Austria. Bajaj Auto of India took control in the 2025 restructuring. 🇦🇹
• Triumph Hinckley, Leicestershire. 🇬🇧

Twilio 🇺🇸 non-EU

SMS and voice APIs, routed through California.

• Sinch Stockholm-listed global messaging, voice and email APIs. 🇸🇪
• Bird (MessageBird) Amsterdam-built omnichannel messaging platform. 🇳🇱
• Infobip Croatian global communications platform with direct carrier links. 🇭🇷

DeWalt, Stanley Black & Decker 🇺🇸 non-EU

American power tools.

• Bosch Professional The blue ones. Stuttgart. 🇩🇪
• Festool Wendlingen. Expensive, and worth it if you do this for a living. 🇩🇪
• Hilti Schaan, Liechtenstein. Construction-grade everything. 🇱🇮
• Einhell Landau. One battery across the whole range. 🇩🇪

Pantene & Head & Shoulders 🇺🇸 non-EU

Two more Procter & Gamble brands.

• Schwarzkopf Henkel, Düsseldorf, since 1898. 🇩🇪
• alverde dm's certified-natural range. Cheap and repeatedly top-rated. 🇩🇪
• Klorane Pierre Fabre, plant-based, pharmacy-sold. 🇫🇷
• René Furterer French scalp-first haircare. 🇫🇷

Figma 🇺🇸 non-EU

Collaborative design, single point of failure.

• Penpot The credible open-source Figma alternative; self-host the whole thing. 🇪🇸
• Linearity Curve German vector design with strong prototyping and export. 🇩🇪

GitHub Copilot 🇺🇸 non-EU

Your codebase, autocompleted through Redmond.

• Codestral (Mistral) French code model with a self-hostable open-weight release. 🇫🇷
• JetBrains AI Assistant Prague-registered, built into the JetBrains IDEs. 🇨🇿

AutoCAD 🇺🇸 non-EU

The DWG format is the lock-in.

• BricsCAD Ghent-built CAD that reads and writes DWG natively; perpetual licences. 🇧🇪
• Archicad Budapest's Graphisoft, the original BIM authoring tool. 🇭🇺
• Allplan Nemetschek's Munich BIM suite for architecture and engineering. 🇩🇪
• CATIA / SOLIDWORKS Dassault Systemes' French engineering platform. 🇫🇷

Gap, Abercrombie & Ralph Lauren 🇺🇸 non-EU

American high street, imported wholesale.

• COS Stockholm. H&M's grown-up label. 🇸🇪
• ARKET Also H&M, Nordic and durable. 🇸🇪
• Massimo Dutti Inditex, Galicia. 🇪🇸
• MANGO Barcelona. 🇪🇸

Cutco, Global & Shun 🇺🇸🇯🇵 non-EU

One knife, used every day, kept for thirty years.

• Wüsthof Solingen since 1814, still family-owned and still forged there. 🇩🇪
• Zwilling Solingen since 1731. One of the oldest trademarks in the world. 🇩🇪
• Victorinox Ibach. The Swiss Army knife company also makes the kitchen knife most professional kitchens actually own. 🇨🇭
• Opinel Savoie since 1890. Beechwood handle, absurdly good value. 🇫🇷

Hershey's, Mars & Mondelez 🇺🇸 non-EU

Three American groups own most of the confectionery aisle.

• Ritter Sport Waldenbuch, family-owned, square, and militant about it. 🇩🇪
• Lindt & Sprüngli Zurich, 1845. Owns its whole chain from bean to bar. 🇨🇭
• Ferrero Alba, Piedmont. Family-owned, Nutella, Rocher, Kinder. 🇮🇹
• Neuhaus Brussels, and the inventor of the praline in 1912. 🇧🇪

Tommy Hilfiger & Calvin Klein 🇺🇸 non-EU

Two brands, one New York parent company.

• BOSS Metzingen, Germany. 🇩🇪
• Tiger of Sweden Stockholm tailoring. 🇸🇪
• Sandro Paris. 🇫🇷
• Lacoste French heritage, now under Swiss-based MF Brands. 🇨🇭

Miller, Coors & Samuel Adams 🇺🇸 non-EU

American mass-market lager.

• Budweiser Budvar České Budějovice, state-owned, and the original claim to the name. 🇨🇿
• Augustiner-Bräu Munich's oldest brewery, 1328, and still the locals' choice. 🇩🇪
• Warsteiner Sauerland family brewery since 1753. 🇩🇪
• Heineken Amsterdam, 1864. 🇳🇱

Peloton, NordicTrack & Bowflex 🇺🇸 non-EU

Expensive hardware that stops working when the subscription does.

• Technogym Cesena. Equips most European gyms and several Olympic Games. 🇮🇹
• Wattbike Nottingham. Built with British Cycling, and it works without an account. 🇬🇧
• Domyos (Decathlon) Lille. The cheap end, and widely serviceable. 🇫🇷
• Elite Fontaniva. Turbo trainers and rollers. 🇮🇹

Chobani 🇺🇸 non-EU

Greek yoghurt, made in upstate New York.

• Arla Danish-Swedish cooperative owned by 8,000 farmers. 🇩🇰
• Danone Paris. Activia, Actimel, Alpro. 🇫🇷
• Müller Bavarian family dairy since 1896. 🇩🇪
• Ehrmann Allgäu, family-owned. 🇩🇪

HubSpot 🇺🇸 non-EU

Free CRM, expensive marketing hub.

• Brevo Paris marketing and CRM platform with EU data residency. 🇫🇷
• Efficy European CRM with marketing automation built in. 🇧🇪
• Odoo CRM, marketing, invoicing and site builder in one open suite. 🇧🇪
• weclapp German all-in-one for sales, stock and invoicing. 🇩🇪

Zapier 🇺🇸 non-EU

Glue for your SaaS, with your credentials in the middle.

• n8n Berlin-built fair-code automation you can self-host completely. 🇩🇪
• Make Prague-born visual automation, formerly Integromat. 🇨🇿
• Locoia German integration and automation platform for mid-market IT. 🇩🇪

Microsoft Teams 🇺🇸 non-EU

The chat app that arrived whether you asked for it or not.

• Element Matrix-based, federated, self-hostable, sovereign-ready. 🇬🇧
• Nextcloud Talk Chat, calls and screen sharing on infrastructure you control. 🇩🇪
• Stackfield German alternative combining chat, tasks and files. 🇩🇪
• alfaview Karlsruhe video conferencing built for large organisations. 🇩🇪

Herman Miller & Steelcase 🇺🇸 non-EU

American office seating at American prices.

• Wilkhahn Bad Münder. The ON chair moves in three dimensions. 🇩🇪
• Interstuhl Meßstetten, family-owned, made in the Swabian Alb. 🇩🇪
• Vitra Birsfelden. Holds the European licences for the Eames designs. 🇨🇭
• Kinnarps Swedish, and it delivers its own furniture on its own trucks. 🇸🇪

GitHub 🇺🇸 non-EU

Where the world's code lives, owned by Microsoft.

• Codeberg German non-profit Git hosting, free for open source, no AI training. 🇩🇪
• Forgejo The software behind Codeberg; run your own forge in minutes. 🇩🇪
• SourceHut Amsterdam-based minimalist forge with excellent CI and mailing-list workflows. 🇳🇱

PlayStation, Xbox & Nintendo 🇯🇵🇺🇸 non-EU

Three companies, two countries, no European entry at all.

No European alternative

DiGiorno & Totino's 🇺🇸 non-EU

American frozen pizza. In Europe. Yes.

• Dr. Oetker Ristorante Bielefeld. Europe's frozen pizza benchmark. 🇩🇪
• Wagner Saarland family business, Steinofen range. 🇩🇪
• Gustavo Gusto Munich upstart with a genuinely good crust. 🇩🇪
• Buitoni Italian heritage, Nestlé-owned, made in Europe. 🇨🇭

Jira 🇦🇺 non-EU

Issue tracking that becomes the process.

• OpenProject Berlin open-source project management; classic, agile and Gantt. 🇩🇪
• Tuleap French ALM suite covering requirements, tracking, code and test. 🇫🇷
• YouTrack JetBrains' Prague-built issue tracker, self-hostable. 🇨🇿
• Taiga Lightweight agile boards and backlogs. 🇪🇸

Google Search & Bing 🇺🇸 non-EU

Ninety percent of European search, one American company.

• Qwant French, no tracking or profiling. Most results still come from Bing, with a European index in progress with Ecosia. 🇫🇷
• Ecosia Berlin non-profit; ad revenue plants trees. Results come from Bing — it is building a European index jointly with Qwant. 🇩🇪
• Startpage Google's results, served anonymously. Private, but the index is Google's — and System1 (US) took a stake in 2019. 🇳🇱
• Mojeek Brighton, and one of very few engines anywhere crawling its own index. 🇬🇧

Visa, Mastercard & Amex 🇺🇸 non-EU

Two American companies sitting between Europe and its own money.

• Wero The pan-European wallet from 16 banks and payment providers. 🇧🇪
• iDEAL The Dutch bank-transfer standard, now folding into Wero. 🇳🇱
• Bancontact Payconiq Belgium's domestic card and QR payment scheme. 🇧🇪
• BLIK Poland's phone-based payment system, used by most of the country. 🇵🇱

Old Spice & Degree 🇺🇸 non-EU

Procter & Gamble and Unilever's American men's aisle.

• NIVEA MEN Beiersdorf, Hamburg. 🇩🇪
• Balea MEN dm's own range — cheap, and consistently well reviewed. 🇩🇪
• Klorane Pierre Fabre, Occitanie. Plant-based, pharmacy-sold. 🇫🇷
• Proraso Florence. Barbershop grooming since 1948. 🇮🇹

Sherwin-Williams & Behr 🇺🇸 non-EU

American paint.

• Caparol DAW, Ober-Ramstadt. Europe's largest private paint maker. 🇩🇪
• Alpina Same group, the German DIY default. 🇩🇪
• Farrow & Ball Dorset. The colour names are half the product. 🇬🇧
• Little Greene Manchester, historic English colours. 🇬🇧

Procter & Gamble cleaning brands 🇺🇸🇧🇪 non-EU

Ariel, Fairy, Lenor, Flash — one Cincinnati company.

• Henkel (Persil) Düsseldorf since 1876. Persil, Pril, Somat, Bref. 🇩🇪
• Frosch Werner & Mertz, Mainz. Recycled bottles, plant-based surfactants. 🇩🇪
• Sonett Baden-Württemberg, fully biodegradable, no enzymes. 🇩🇪
• L'Arbre Vert French ecolabel cleaning at supermarket prices. 🇫🇷

Snapple & AriZona 🇺🇸 non-EU

American iced tea, mostly sugar.

• Rauch Rankweil, Austria. Family-owned since 1919. 🇦🇹
• Pfanner Lauterach, Austria — the green cartons. 🇦🇹
• ChariTea Hamburg, fair-trade, funds social projects at source. 🇩🇪
• Nestea Nestlé brand, brewed in Europe — though the rights are split by region and Coca-Cola holds Nestea in some markets. 🇨🇭

Levi's & Wrangler 🇺🇸 non-EU

San Francisco and Greensboro invented the category and still own it.

• Nudie Jeans Gothenburg. Free repairs for life, and they mean it. 🇸🇪
• MUD Jeans Dutch. You can lease the jeans and send them back to be remade. 🇳🇱
• Kings of Indigo Amsterdam, organic and recycled denim. 🇳🇱
• ARMEDANGELS Cologne, fair-trade certified throughout. 🇩🇪

Audible 🇺🇸 non-EU

Amazon's audiobook monopoly, with DRM attached.

• Storytel Swedish audiobook subscription, strong across Europe. 🇸🇪
• BookBeat Bonnier's Swedish audiobook service with flexible hour plans. 🇸🇪
• Nextory Swedish audio and e-book subscription with family profiles. 🇸🇪
• Legimi Polish e-book and audiobook subscription, huge Central European catalogue. 🇵🇱

Campbell's 🇺🇸 non-EU

The soup can Warhol painted.

• Erasco Lübeck since 1931 — the German soup standard. 🇩🇪
• Maggi Swiss since 1872; the seasoning bottle is a European fixture. 🇨🇭
• Vitana Czech soups and seasonings since 1902. 🇨🇿
• Liebig French soups, part of Continental Foods. 🇫🇷

Amazon Kindle 🇺🇸 non-EU

E-books you licence rather than own.

• tolino German bookseller alliance's reader; open EPUB, buy from any member shop. 🇩🇪
• Vivlio French e-reader and store backed by independent booksellers. 🇫🇷
• Legimi Polish subscription with its own hardware. 🇵🇱

Instagram 🇺🇸 non-EU

Photos, then videos, then whatever keeps you scrolling.

• Mastodon Federated, image-capable and free of the algorithm — but text-first, so not a like-for-like Instagram. 🇩🇪
• Friendica Federated albums and real privacy controls, with a much smaller audience. 🇩🇪

Vercel / Netlify 🇺🇸 non-EU

Deploy in seconds, receive an invoice in dollars.

• Clever Cloud Nantes PaaS: git push, it deploys, it stays in the EU. 🇫🇷
• Platform.sh French PaaS with per-branch preview environments. 🇫🇷
• Northflank London platform for containers, jobs and databases. 🇬🇧
• Scaleway Serverless French serverless containers and functions. 🇫🇷

Dropbox 🇺🇸 non-EU

The folder that started cloud sync, still US-hosted.

• Nextcloud The closest full replacement, with desktop sync clients that behave the same. 🇩🇪
• Koofr Straightforward paid EU storage with lifetime plans. 🇸🇮
• Filen Encrypted sync where the provider genuinely cannot read your files. 🇩🇪
• Internxt Spanish encrypted drive with a free tier. 🇪🇸

Razer & Corsair 🇸🇬🇺🇸 non-EU

Gaming keyboards and mice, lit from Singapore and California.

• CHERRY Auerbach. It invented the MX switch everyone else licenses. 🇩🇪
• Sharkoon Pohlheim, Hesse. Very good value. 🇩🇪
• Endgame Gear German esports mice and pads. 🇩🇪

HP, Canon, Epson & Brother 🇺🇸🇯🇵 non-EU

An American duopoly and three Japanese houses. Nothing else.

No European alternative

Wix / Squarespace 🇮🇱🇺🇸 non-EU

Drag-and-drop sites you cannot take with you.

• Jimdo Hamburg website builder aimed at small businesses, GDPR-native. 🇩🇪
• Webnode Brno-built multilingual site builder. 🇨🇿
• IONOS MyWebsite German builder bundled with hosting and domains. 🇩🇪
• Sitejet German builder made for agencies managing many client sites. 🇩🇪

Stripe 🇺🇸 non-EU

The developer's payment API, incorporated in Delaware.

• Mollie The closest European equivalent for developer experience. 🇳🇱
• Adyen Enterprise-grade, unified across online, in-app and in-store. 🇳🇱
• Worldline French payment giant covering acquiring across the whole EU. 🇫🇷
• Nexi Italian paytech, dominant in southern Europe. 🇮🇹

Hydro Flask & Stanley 🇺🇸 non-EU

American insulated bottles, sold as lifestyle.

• alfi Wertheim since 1914. It made the first vacuum jug. 🇩🇪
• EMSA German flasks and travel mugs, Groupe SEB. 🇩🇪
• 24Bottles Bologna, carbon-neutral, very light. 🇮🇹
• Chilly's London. 🇬🇧

Nike & Under Armour 🇺🇸 non-EU

Oregon and Baltimore, worn by most of Europe.

• adidas Herzogenaurach, Bavaria. The three stripes. 🇩🇪
• PUMA The same town, founded by the other brother. 🇩🇪
• Hummel Danish since 1923, and unusually vocal about ethics. 🇩🇰
• Joma Toledo, Spain. Football kit across southern Europe. 🇪🇸

Adobe Photoshop 🇺🇸 non-EU

The industry standard, now rented monthly forever.

• Krita Dutch foundation's free painting and illustration studio. 🇳🇱
• darktable German open-source RAW workflow, a real Lightroom replacement. 🇩🇪
• Photopea Czech browser-based editor that opens PSD files directly. 🇨🇿

Google Forms / SurveyMonkey 🇺🇸 non-EU

Free surveys, with respondents' answers stored abroad.

• Typeform Barcelona-built conversational forms with excellent completion rates. 🇪🇸
• Tally Ghent-built forms that work like a document; very generous free tier. 🇧🇪
• LimeSurvey Hamburg open-source survey platform, self-hostable for research use. 🇩🇪
• Formbricks Kiel open-source survey and experience management. 🇩🇪

Cloudflare 🇺🇸 non-EU

The reverse proxy that sees roughly a fifth of the web.

• Bunny.net Slovenian CDN that is fast, cheap and genuinely pleasant to configure. 🇸🇮
• Gcore Luxembourg CDN, edge compute and DDoS protection. 🇱🇺
• CDN77 Czech CDN with a strong European and streaming footprint. 🇨🇿
• Myra Security German BSI-certified DDoS protection and WAF. 🇩🇪

Mailchimp 🇺🇸 non-EU

Newsletters, now an Intuit product.

• Brevo French email, SMS and automation platform with EU-only hosting. 🇫🇷
• CleverReach German newsletter tool built around GDPR from the start. 🇩🇪
• MailerLite Vilnius-built, clean editor, very good free tier. 🇱🇹
• rapidmail Freiburg newsletter service with German servers and support. 🇩🇪

Dell, LG, Samsung, ASUS & BenQ 🇺🇸🇰🇷🇹🇼 non-EU

Every panel on every European desk comes from East Asia.

No European alternative

Workday, BambooHR & Gusto 🇺🇸 non-EU

Your employer's copy of your entire working life.

• Personio Munich. The European mid-market default. 🇩🇪
• Factorial Barcelona, and strong on payroll. 🇪🇸
• Lucca Paris. Modular, French payroll built in. 🇫🇷
• Sage HR Newcastle, from the accounting house. 🇬🇧

Herschel & JanSport 🇨🇦🇺🇸 non-EU

North American backpacks.

• Fjällräven Kånken Swedish, 1978, and everywhere for good reason. 🇸🇪
• FREITAG Zurich. Made from used truck tarpaulins, each one unique. 🇨🇭
• Deuter Bavarian since 1898; repairs packs decades old. 🇩🇪
• ORTLIEB Heilsbronn. Genuinely waterproof, made in Germany. 🇩🇪

Celestial Seasonings & Bigelow 🇺🇸 non-EU

American herbal tea.

• Teekanne Düsseldorf since 1882, and it invented the tea bag as we know it. 🇩🇪
• Yogi Tea Hamburg-based, organic ayurvedic blends. 🇩🇪
• SONNENTOR Waldviertel, Austria. Organic, and unusually transparent about growers. 🇦🇹
• Pukka Bristol organic herbal teas, B-Corp certified. 🇬🇧

Microsoft Windows 🇺🇸 non-EU

The desktop, with telemetry and a Microsoft account requirement.

• Ubuntu Canonical's London-run distribution; the most common Linux desktop. 🇬🇧
• openSUSE German-rooted distribution with the excellent YaST admin tooling. 🇩🇪
• Zorin OS Dublin-built and deliberately designed to feel like Windows. 🇮🇪
• Linux Mint The friendliest landing spot for someone leaving Windows. 🇮🇪

Google Authenticator & Microsoft Authenticator 🇺🇸 non-EU

The codes guarding everything else, kept by the companies you were guarding against.

• Proton Authenticator Geneva. Free, open source, no account required, and it runs on Windows, macOS and Linux as well as your phone. 🇨🇭
• Aegis Authenticator Dutch and open source. Android only, everything stays on the handset, and the encrypted backup is yours — the part Google Authenticator does worst. 🇳🇱
• Yubico Authenticator Stockholm. The secrets live on a YubiKey rather than on the phone, so a lost handset is not a lost account. 🇸🇪
• Nitrokey Teltow, near Berlin. Open-source security keys, hardware and firmware both published for anyone to audit. 🇩🇪

Oreo & Chips Ahoy 🇺🇸 non-EU

Mondelez biscuits, everywhere.

• Bahlsen Hanover since 1889, still family-owned. Leibniz butter biscuits. 🇩🇪
• Lotus Biscoff The speculoos from Lembeke that conquered coffee saucers worldwide. 🇧🇪
• Delacre Belgian biscuits since 1891. 🇧🇪
• Griesson - de Beukelaer German family biscuit maker. 🇩🇪

Purina & Pedigree 🇺🇸 non-EU

Two American groups feed most of Europe's cats and dogs.

• Josera Bavarian family mill since 1942, makes everything itself. 🇩🇪
• Edgard & Cooper Bruges-based, fresh meat first, compostable packaging. 🇧🇪
• Brit Czech maker with its own factory and vet nutrition range. 🇨🇿
• Yarrah Dutch organic pet food, certified since 1992. 🇳🇱

Strava 🇺🇸 non-EU

Your training log, and a map of where you live.

• komoot Potsdam route planning for cycling and hiking, still the best in Europe. Acquired by Bending Spoons of Milan in 2025. 🇩🇪
• adidas Running Linz-built Runtastic, now adidas Running. 🇦🇹
• Sports Tracker Finnish tracker with roots in Nokia research. 🇫🇮
• bergfex Austrian mountain sports tours, weather and snow reports. 🇦🇹

Pampers & Huggies 🇺🇸 non-EU

Procter & Gamble and Kimberly-Clark own the nappy aisle.

• Bambo Nature Danish, Nordic Swan ecolabelled, dermatologically tested. 🇩🇰
• Libero Swedish, from Essity. The Nordic default. 🇸🇪
• Naty Swedish, plant-based materials, no plastic against the skin. 🇸🇪
• LILLYDOO Frankfurt subscription nappies, free of chlorine bleaching. 🇩🇪

Beats, JBL & Bose 🇺🇸 non-EU

American headphones.

• Sennheiser Wedemark since 1945. The consumer line is now Sonova, also European. 🇩🇪
• beyerdynamic Heilbronn, 1924. Hand-built studio headphones. 🇩🇪
• Focal Saint-Étienne. French high-end drivers, made in France. 🇫🇷
• AIAIAI Copenhagen. Fully modular — every part replaceable. 🇩🇰

Away & Tumi 🇺🇸 non-EU

American suitcases with a marketing budget.

• RIMOWA Cologne since 1898, still made there — owned by LVMH of Paris. 🇩🇪
• Delsey Paris since 1946. 🇫🇷
• Roncato Padua, family-owned, made in Italy. 🇮🇹
• TITAN German, part of Bavarian maker Schaumann. 🇩🇪

iRobot Roomba & Shark 🇺🇸 non-EU

American robot vacuums that map your home.

• Vorwerk Kobold Wuppertal since 1883, sold door to door and repaired for decades. 🇩🇪
• Kärcher Winnenden. The yellow machines, and a robot range. 🇩🇪
• Miele Scout Gütersloh, built to the same twenty-year standard. 🇩🇪
• Rowenta Groupe SEB, France. 🇫🇷

Naked Juice & Odwalla 🇺🇸 non-EU

American bottled smoothies, owned by the soft-drink giants.

• true fruits Bonn. No added sugar, and famously blunt marketing. 🇩🇪
• Voelkel Wendland, demeter-certified since 1936. 🇩🇪
• Rabenhorst Rhineland juice house since 1805. 🇩🇪
• Pfanner Austrian, family-owned. 🇦🇹

1Password 🇨🇦 non-EU

Excellent password manager, North American vault.

• Passbolt Luxembourg open-source team password manager, self-hostable. 🇱🇺
• Psono German open-source password manager built for teams. 🇩🇪
• Uniqkey Danish enterprise password and access management. 🇩🇰
• heylogin Braunschweig-built manager that replaces the master password with your phone. 🇩🇪

Shopify 🇨🇦 non-EU

The easiest way to build a shop you do not own.

• Shopware German e-commerce platform used across European mid-market retail. 🇩🇪
• PrestaShop French open-source shop software with a huge module ecosystem. 🇫🇷
• Spryker Berlin headless commerce for complex B2B and B2C models. 🇩🇪
• Sylius Polish Symfony-based headless commerce framework. 🇵🇱

Keurig & Dunkin' 🇺🇸 non-EU

American pod coffee and American drip.

• Nespresso Swiss, with an aluminium capsule that Europe actually recycles. 🇨🇭
• Tchibo Cafissimo German capsule system, cheaper per cup. 🇩🇪
• Lavazza A Modo Mio Italian capsules, compostable options. 🇮🇹
• illy iperEspresso Two-stage capsule, genuinely better crema. 🇮🇹

Jack Daniel's & Jim Beam 🇺🇸 non-EU

Tennessee and Kentucky, on every back bar in Europe.

• Jameson Midleton, County Cork. Triple-distilled Irish. 🇮🇪
• Becherovka Karlovy Vary herbal bitters, recipe from 1807. 🇨🇿
• Absolut Åhus, Sweden. Everything made in one town. 🇸🇪
• Metaxa Greek brandy blended with muscat wine, since 1888. 🇬🇷

Expedia / Kayak 🇺🇸 non-EU

US travel conglomerates wearing many brand names.

• eDreams ODIGEO Barcelona-listed flight booking across Opodo, GoVoyages and eDreams. 🇪🇸
• Kiwi.com Brno-built virtual interlining -- routes no airline would sell you. 🇨🇿
• Omio Berlin multi-modal search across trains, buses and flights. 🇩🇪
• Trainline London rail booking covering most European operators. 🇬🇧

Starbucks 🇺🇸 non-EU

Seattle's idea of what a European café is.

• Lavazza Turin, family-owned since 1895, still Italy's coffee. 🇮🇹
• illy Trieste. One blend, obsessively made. 🇮🇹
• Tchibo Hamburg. Coffee, plus an inexplicable weekly range of other goods. 🇩🇪
• Julius Meinl Viennese since 1862, and the coffee house tradition to go with it. 🇦🇹

Trello 🇺🇸 non-EU

Cards on boards, owned by Atlassian.

• MeisterTask Munich kanban with the nicest board UX in Europe. 🇩🇪
• Zenkit Same data, viewable as board, list, table, calendar or mind map. 🇩🇪
• awork Hamburg project management for agencies and teams. 🇩🇪
• Taiga Spanish open-source agile project management, self-hostable. 🇪🇸

Tabasco & Frank's RedHot 🇺🇸 non-EU

Louisiana and Missouri, on European tables.

• Kühne Hamburg since 1722. Mustards, sauces and pickles. 🇩🇪
• Develey Bavarian family mustard house. 🇩🇪
• Verstegen Rotterdam spices and sauces, family-owned. 🇳🇱
• Santa Maria Swedish, part of Paulig of Finland. 🇸🇪

Lululemon & Athleta 🇨🇦🇺🇸 non-EU

North American yoga wear at North American prices.

• Odlo Swiss, and the inventor of the modern sports base layer in 1946. 🇨🇭
• Casall Stockholm, training wear and equipment since 1984. 🇸🇪
• Björn Borg Swedish sport and underwear. 🇸🇪
• FALKE Schmallenberg. The sports socks are the quiet standout. 🇩🇪

Amazon Web Services 🇺🇸 non-EU

The default cloud, and the default lock-in.

• Hetzner German servers at prices that make US clouds look like a rounding error. 🇩🇪
• OVHcloud Europe's largest hoster, with full sovereign-cloud offerings. 🇫🇷
• Scaleway French cloud with managed Kubernetes, object storage and GPUs. 🇫🇷
• IONOS Cloud German enterprise cloud with ISO-certified EU data centres. 🇩🇪

Fender & Gibson 🇺🇸 non-EU

The two American guitar names.

• Höfner Bavarian since 1887, and it built the Beatles bass. 🇩🇪
• Warwick Markneukirchen. Basses made in Germany from certified timber. 🇩🇪
• Framus Same Vogtland factory, guitars since 1946. 🇩🇪
• Duesenberg Hanover. Art-deco electrics with a following. 🇩🇪

Google Drive 🇺🇸 non-EU

Fifteen free gigabytes with a US jurisdiction attached.

• Nextcloud Self-host it, or pick from dozens of EU providers; files, calendar and more. 🇩🇪
• Filen German zero-knowledge encrypted storage with clients on every platform. 🇩🇪
• Internxt Valencia-based end-to-end encrypted drive, photos and file sharing. 🇪🇸
• Koofr Slovenian storage that can also mount your existing Drive and Dropbox. 🇸🇮

Sonos / Bose 🇺🇸 non-EU

Speakers that need an app, an account and a firmware update.

• Teufel Berlin direct-sale speakers with a cult following and honest pricing. 🇩🇪
• Bang & Olufsen Danish design audio with genuinely long product support. 🇩🇰
• Devialet French amplification and speaker engineering. 🇫🇷
• Loewe German audio and television built in Kronach — a fine product from a company that has been through insolvency twice. 🇩🇪

QuickBooks 🇺🇸 non-EU

Intuit's books, with US tax logic bolted on.

• Sage Newcastle-founded accounting, the European incumbent for SMEs. 🇬🇧
• Odoo Accounting Open-source accounting with localisations for most EU countries. 🇧🇪
• Pennylane French accounting platform built with accountants, not against them. 🇫🇷
• Fortnox Sweden's dominant cloud accounting platform. 🇸🇪

Meta Quest, Apple Vision Pro & PlayStation VR 🇺🇸🇯🇵🇨🇳 non-EU

A headset watches your eyes, your hands and your living room.

No European alternative

Duracell & Energizer 🇺🇸 non-EU

Two American battery brands.

• VARTA Ellwangen, German battery maker since 1887. 🇩🇪
• ANSMANN Assamstadt. Rechargeables and chargers. 🇩🇪
• Jupio Dutch camera and device batteries. 🇳🇱

Dell, HP, MacBook & Lenovo 🇺🇸🇨🇳 non-EU

Laptops assembled far away, supported from a call centre.

• TUXEDO Computers Augsburg-built Linux laptops with their own firmware and support. 🇩🇪
• SCHENKER / XMG German configurable laptops and workstations. 🇩🇪
• Slimbook Spanish Linux-first laptops in partnership with KDE and Kubuntu. 🇪🇸
• NovaCustom Dutch laptops shipping with coreboot and Dasharo firmware. 🇳🇱

Tripadvisor 🇺🇸 non-EU

Reviews, ranked by an algorithm with commercial interests.

• HolidayCheck German reviews where only verified bookers can post. 🇩🇪
• Zoover Dutch holiday reviews and weather data. 🇳🇱

Hasbro & Mattel 🇺🇸 non-EU

Rhode Island and California own the toy aisle.

• LEGO Billund, family-owned, and the largest toy company on earth. 🇩🇰
• Playmobil Zirndorf, Bavaria, since 1974. 🇩🇪
• Ravensburger Puzzles and board games since 1883. 🇩🇪
• Schleich Hand-painted figures, Schwäbisch Gmünd. 🇩🇪

Trek, Specialized & Cannondale 🇺🇸 non-EU

American bikes, in the continent that races them.

• Canyon Koblenz. Direct-to-consumer, which is why the prices work. 🇩🇪
• Cube Waldershof, Bavaria. 🇩🇪
• Bianchi Treviglio, 1885 — the oldest bicycle maker still in production. 🇮🇹
• Gazelle Dieren, Netherlands. City bikes that last decades. 🇳🇱

X (Twitter) 🇺🇸 non-EU

The town square, under new and volatile management.

• Mastodon Federated microblogging, German non-profit stewardship, no ads. 🇩🇪
• Friendica Talks to Mastodon and the rest of the fediverse. 🇩🇪