Android / iOS
🇺🇸
non-EU
Two American companies, one duopoly, every European pocket.
Open card →
Google Authenticator & Microsoft Authenticator
🇺🇸
non-EU
The codes guarding everything else, kept by the companies you were guarding against.
Open card →
GoDaddy
🇺🇸
non-EU
Domains, plus eleven upsells before checkout.
+1 more European alternatives →
Roku, Fire TV & Chromecast
🇺🇸
non-EU
Three American boxes that decide what your television shows you.
Open card →
Shark, Bissell & Hoover
🇺🇸
non-EU
Suction is a solved problem. Longevity is not.
+2 more European alternatives →
Samsung, LG & TCL
🇰🇷🇨🇳
non-EU
Korean and Chinese panels in every European living room.
Open card →
DJI
🇨🇳
non-EU
One Chinese company owns roughly three-quarters of the drone market.
Open card →
Sign in with Google, Apple & Facebook
🇺🇸
non-EU
Three American companies hold the keys to the rest of your accounts.
+7 more European alternatives →
PayPal
🇺🇸
non-EU
Everyone's fallback wallet, everyone's least favourite fee schedule.
+1 more European alternatives →
Lululemon & Athleta
🇨🇦🇺🇸
non-EU
North American yoga wear at North American prices.
+1 more European alternatives →
Duracell & Energizer
🇺🇸
non-EU
Two American battery brands.
Open card →
Razer & Corsair
🇸🇬🇺🇸
non-EU
Gaming keyboards and mice, lit from Singapore and California.
Open card →
Jira
🇦🇺
non-EU
Issue tracking that becomes the process.
+1 more European alternatives →
DocuSign
🇺🇸
non-EU
Signatures in the cloud, evidence in San Francisco.
+2 more European alternatives →
1Password
🇨🇦
non-EU
Excellent password manager, North American vault.
+1 more European alternatives →
Apple Podcasts & Pocket Casts
🇺🇸
non-EU
Podcasting is an open standard. The apps need not be.
Open card →
Google Photos
🇺🇸
non-EU
Face recognition on your family album, hosted abroad.
Open card →
Cloudflare
🇺🇸
non-EU
The reverse proxy that sees roughly a fifth of the web.
Open card →
Workday, BambooHR & Gusto
🇺🇸
non-EU
Your employer's copy of your entire working life.
+1 more European alternatives →
Sonos / Bose
🇺🇸
non-EU
Speakers that need an app, an account and a firmware update.
Open card →
eBay
🇺🇸
non-EU
The original auction house, now mostly buy-it-now.
+1 more European alternatives →
Herschel & JanSport
🇨🇦🇺🇸
non-EU
North American backpacks.
+1 more European alternatives →
Hasbro & Mattel
🇺🇸
non-EU
Rhode Island and California own the toy aisle.
+4 more European alternatives →
Outlook.com
🇺🇸
non-EU
Microsoft's consumer webmail, bundled into the Windows account.
+1 more European alternatives →
Zoom
🇺🇸
non-EU
The verb that ate video conferencing.
+2 more European alternatives →
Grammarly
🇺🇸
non-EU
A US keylogger with excellent manners.
Open card →
Amazon Prime Video
🇺🇸
non-EU
The streaming service bundled with your parcels.
Open card →
Firebase
🇺🇸
non-EU
Backend-as-a-service, backed by Google's roadmap.
Open card →
QuickBooks
🇺🇸
non-EU
Intuit's books, with US tax logic bolted on.
+2 more European alternatives →
Salesforce
🇺🇸
non-EU
CRM as a way of life, licensed per seat per month.
Open card →
Mailchimp
🇺🇸
non-EU
Newsletters, now an Intuit product.
+1 more European alternatives →
Temu, AliExpress & Wish
🇨🇳🇺🇸
non-EU
Very cheap, very far away, very much under DSA investigation.
+1 more European alternatives →
Tripadvisor
🇺🇸
non-EU
Reviews, ranked by an algorithm with commercial interests.
Open card →
Headspace / Calm
🇺🇸
non-EU
Mindfulness by subscription, mental-health data abroad.
Open card →
McCormick
🇺🇸
non-EU
One Maryland company owns most of the spice rack.
Open card →
Whirlpool & KitchenAid
🇺🇸
non-EU
Michigan white goods.
+2 more European alternatives →
Tampax & Always
🇺🇸
non-EU
Two Procter & Gamble brands, one aisle.
+1 more European alternatives →
Gmail
🇺🇸
non-EU
Google's free webmail, paid for with your inbox contents.
+3 more European alternatives →
Notion
🇺🇸
non-EU
The everything-document, stored on someone else's everything-server.
+1 more European alternatives →
Trello
🇺🇸
non-EU
Cards on boards, owned by Atlassian.
+1 more European alternatives →
Google Forms / SurveyMonkey
🇺🇸
non-EU
Free surveys, with respondents' answers stored abroad.
Open card →
Netflix, Disney+ & Max
🇺🇸
non-EU
Streaming's incumbent, now with adverts.
+1 more European alternatives →
Datadog
🇺🇸
non-EU
World-class observability, world-class invoice.
Open card →
Adobe Photoshop
🇺🇸
non-EU
The industry standard, now rented monthly forever.
Open card →
iPhone, Samsung Galaxy & Xiaomi
🇺🇸🇰🇷🇨🇳
non-EU
Premium phones, none of them made here.
+1 more European alternatives →
Amazon
🇺🇸
non-EU
The everything store, and everyone's competitor.
+3 more European alternatives →
Coursera / Udemy
🇺🇸
non-EU
Learning platforms with US course economics.
Open card →
Oreo & Chips Ahoy
🇺🇸
non-EU
Mondelez biscuits, everywhere.
+1 more European alternatives →
Kellogg's & General Mills
🇺🇸
non-EU
American breakfast, exported with the sugar included.
+1 more European alternatives →
Timberland, Merrell & Crocs
🇺🇸
non-EU
American footwear for European terrain.
+2 more European alternatives →
DeWalt, Stanley Black & Decker
🇺🇸
non-EU
American power tools.
+2 more European alternatives →
Philadelphia & Kraft cheese
🇺🇸
non-EU
American processed cheese, in the dairy aisle of Europe.
+1 more European alternatives →
Campbell's
🇺🇸
non-EU
The soup can Warhol painted.
+1 more European alternatives →
Gillette
🇺🇸
non-EU
The blade cartridge as a business model.
+1 more European alternatives →
Anker & Belkin
🇨🇳🇺🇸
non-EU
Cables and chargers from Shenzhen and California.
Open card →
X (Twitter)
🇺🇸
non-EU
The town square, under new and volatile management.
Open card →
Microsoft Teams
🇺🇸
non-EU
The chat app that arrived whether you asked for it or not.
Open card →
Calendly
🇺🇸
non-EU
Booking links, plus your calendar handed to a US SaaS.
Open card →
Zapier
🇺🇸
non-EU
Glue for your SaaS, with your credentials in the middle.
Open card →
LastPass
🇺🇸
non-EU
The password manager with the memorable breach.
Open card →
Audible
🇺🇸
non-EU
Amazon's audiobook monopoly, with DRM attached.
Open card →
Vercel / Netlify
🇺🇸
non-EU
Deploy in seconds, receive an invoice in dollars.
Open card →
Twilio
🇺🇸
non-EU
SMS and voice APIs, routed through California.
Open card →
Patreon / Buy Me a Coffee
🇺🇸
non-EU
Fan funding, with a US platform between you and your supporters.
Open card →
HubSpot
🇺🇸
non-EU
Free CRM, expensive marketing hub.
Open card →
Shopify
🇨🇦
non-EU
The easiest way to build a shop you do not own.
+2 more European alternatives →
Canva
🇦🇺
non-EU
Design for people who do not design.
Open card →
AutoCAD
🇺🇸
non-EU
The DWG format is the lock-in.
+1 more European alternatives →
Intel, AMD, Nvidia & Qualcomm
🇺🇸
non-EU
Europe builds the machines that print chips, and almost none of the chips.
No European alternative
Open card →
Duolingo
🇺🇸
non-EU
Gamified language learning, increasingly AI-generated.
Open card →
Strava
🇺🇸
non-EU
Your training log, and a map of where you live.
Open card →
Peloton, NordicTrack & Bowflex
🇺🇸
non-EU
Expensive hardware that stops working when the subscription does.
+1 more European alternatives →
Tabasco & Frank's RedHot
🇺🇸
non-EU
Louisiana and Missouri, on European tables.
Open card →
Gap, Abercrombie & Ralph Lauren
🇺🇸
non-EU
American high street, imported wholesale.
+2 more European alternatives →
Nike & Under Armour
🇺🇸
non-EU
Oregon and Baltimore, worn by most of Europe.
+4 more European alternatives →
Levi's & Wrangler
🇺🇸
non-EU
San Francisco and Greensboro invented the category and still own it.
+3 more European alternatives →
Hydro Flask & Stanley
🇺🇸
non-EU
American insulated bottles, sold as lifestyle.
Open card →
CATL, BYD, LG & Panasonic
🇨🇳🇰🇷🇯🇵
non-EU
Europe builds the car and imports the most expensive part of it.
No European alternative
Open card →
Ore-Ida & McCain
🇺🇸🇨🇦
non-EU
Frozen chips from Idaho and Canada.
Open card →
Victoria's Secret
🇺🇸
non-EU
An American brand with a complicated decade.
+1 more European alternatives →
Weber
🇺🇸
non-EU
The kettle barbecue, from Illinois.
+1 more European alternatives →
Coleman & Yeti
🇺🇸
non-EU
American camping kit.
+2 more European alternatives →
Canon, Nikon & Sony
🇯🇵
non-EU
Japanese cameras, near-total market share.
Open card →
Hertz, Avis & Enterprise
🇺🇸
non-EU
Three American desks at every European airport.
+1 more European alternatives →
Instagram
🇺🇸
non-EU
Photos, then videos, then whatever keeps you scrolling.
Open card →
Slack
🇺🇸
non-EU
Workplace chat, owned by Salesforce, priced per person per month.
Open card →
Adobe Acrobat
🇺🇸🇨🇭
non-EU
PDF is an open standard. The reader charges rent.
+1 more European alternatives →
Chromium, WebKit & Gecko
🇺🇸
non-EU
Every browser in Europe runs on an engine from California.
No European alternative
Open card →
Amazon Kindle
🇺🇸
non-EU
E-books you licence rather than own.
Open card →
Stripe
🇺🇸
non-EU
The developer's payment API, incorporated in Delaware.
Open card →
Zendesk
🇺🇸
non-EU
Support tickets as a subscription.
Open card →
Figma
🇺🇸
non-EU
Collaborative design, single point of failure.
Open card →
Wix / Squarespace
🇮🇱🇺🇸
non-EU
Drag-and-drop sites you cannot take with you.
Open card →
Dell, HP, MacBook & Lenovo
🇺🇸🇨🇳
non-EU
Laptops assembled far away, supported from a call centre.
Open card →
Microsoft Windows
🇺🇸
non-EU
The desktop, with telemetry and a Microsoft account requirement.
+1 more European alternatives →
Ring, Nest & Arlo
🇺🇸
non-EU
Doorbell footage, stored in Seattle.
Open card →
Expedia / Kayak
🇺🇸
non-EU
US travel conglomerates wearing many brand names.
Open card →
Celestial Seasonings & Bigelow
🇺🇸
non-EU
American herbal tea.
+1 more European alternatives →
iRobot Roomba & Shark
🇺🇸
non-EU
American robot vacuums that map your home.
+1 more European alternatives →
Shimano & SRAM
🇯🇵🇺🇸
non-EU
Two companies decide how nearly every bicycle shifts.
+1 more European alternatives →
Goodyear & Bridgestone
🇺🇸🇯🇵
non-EU
American and Japanese rubber on European roads.
Open card →
Casper & Tempur
🇺🇸
non-EU
Bed-in-a-box, American edition.
+1 more European alternatives →
Fender & Gibson
🇺🇸
non-EU
The two American guitar names.
+1 more European alternatives →
Samsung, SK hynix, Micron & Kioxia
🇰🇷🇺🇸🇯🇵
non-EU
Europe assembles the drive. Nobody here makes what is inside it.
No European alternative
Open card →
Robinhood, Coinbase & eToro
🇺🇸🇮🇱
non-EU
Your broker decides which rules protect you.
+1 more European alternatives →
Discord
🇺🇸
non-EU
Communities and voice chat, in a walled garden with a data appetite.
Open card →
Google Translate
🇺🇸
non-EU
Good enough translation, at the cost of sending the text abroad.
Open card →
Microsoft Azure
🇺🇸
non-EU
The enterprise cloud that came with the licence agreement.
+1 more European alternatives →
Visa, Mastercard & Amex
🇺🇸
non-EU
Two American companies sitting between Europe and its own money.
+2 more European alternatives →
Uber Eats / DoorDash
🇺🇸🇫🇮
non-EU
Delivery economics, imported.
Open card →
Marriott, Hilton & Hyatt
🇺🇸🇬🇧🇹🇭
non-EU
Loyalty points are the product. You are the inventory.
+2 more European alternatives →
Uber
🇺🇸
non-EU
Ride-hailing, and a long European court record.
Open card →
Coca-Cola & Pepsi
🇺🇸
non-EU
The two colas that colonised every fridge on the continent.
+3 more European alternatives →
Heinz & Hellmann's-style US condiments
🇺🇸
non-EU
Pittsburgh decides what ketchup tastes like.
+1 more European alternatives →
Similac & Enfamil
🇺🇸
non-EU
American infant formula.
Open card →
Monster & Rockstar
🇺🇸
non-EU
American energy drinks — though the category's inventor is Austrian.
+1 more European alternatives →
Gatorade & Powerade
🇺🇸
non-EU
American sports hydration.
+1 more European alternatives →
Uniqlo & Muji
🇯🇵
non-EU
Plain, well-made basics — from Tokyo.
+1 more European alternatives →
Kleenex & Charmin
🇺🇸
non-EU
Bought every week, chosen once, never reconsidered.
+1 more European alternatives →
Band-Aid
🇺🇸
non-EU
A brand name that became the word.
Open card →
e.l.f., Fenty Beauty & MAC
🇺🇸
non-EU
Drugstore makeup, mostly European already.
+2 more European alternatives →
Wayfair & Ashley Furniture
🇺🇸
non-EU
American furniture retail, shipped a long way.
+3 more European alternatives →
Trek, Specialized & Cannondale
🇺🇸
non-EU
American bikes, in the continent that races them.
+3 more European alternatives →
Häagen-Dazs
🇺🇸
non-EU
A Danish-sounding name invented in the Bronx.
Open card →
Yankee Candle & Bath & Body Works
🇺🇸
non-EU
American scented candles, in paraffin.
+1 more European alternatives →
Graco & Evenflo
🇺🇸
non-EU
American child car seats.
+1 more European alternatives →
WhatsApp, Messenger & Telegram
🇺🇸🇦🇪
non-EU
Encrypted messages, unencrypted metadata, owned by Meta.
Open card →
Microsoft 365 / Office
🇺🇸
non-EU
Word, Excel and friends, now rented rather than owned.
+1 more European alternatives →
Google Workspace
🇺🇸
non-EU
Mail, docs and drive for companies, hosted entirely by Google.
Open card →
Google Drive
🇺🇸
non-EU
Fifteen free gigabytes with a US jurisdiction attached.
+2 more European alternatives →
GitHub
🇺🇸
non-EU
Where the world's code lives, owned by Microsoft.
Open card →