Uniqlo & Muji
Plain, well-made basics — from Tokyo.
Both are Japanese, both have spread across European high streets in the last decade, and both sell the same proposition: unbranded, quietly designed everyday goods. Europe has several houses doing precisely this, some of them older than the category.
What you are replacing (2)
European alternatives (5)
Suggest another →-
COS ↗
Stockholm. H&M's grown-up label.
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ARKET ↗
Also H&M: Nordic basics plus homeware, the closest match to Muji.
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HEMA ↗
Amsterdam since 1926. Plain, cheap, well designed, and very Dutch.
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Flying Tiger Copenhagen ↗
Danish, for the stationery-and-oddments half of what Muji sells.
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Armedangels ↗
Cologne. Organic cotton basics with the supply chain published.
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