Kleenex & Charmin
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non-EU
Bought every week, chosen once, never reconsidered.
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Zewa
Essity of Stockholm — the same company behind Tempo and Lotus.
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Tempo
German-founded in 1929, Essity-owned, and a generic word in several languages.
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Lotus
The French shelf name, also Essity.
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Renova
Torres Novas. The black toilet paper company, and genuinely independent.
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