3M Post-it & Sharpie
🇺🇸
non-EU
Minnesota and Atlanta own the desk drawer.
+4 more European alternatives →
Wayfair & Ashley Furniture
🇺🇸
non-EU
American furniture retail, shipped a long way.
+3 more European alternatives →
Listerine
🇺🇸
non-EU
American mouthwash, mostly alcohol.
Open card →
Oral-B
🇺🇸
non-EU
The electric toothbrush that came with a subscription to brush heads.
Open card →
Levoit & Honeywell
🇺🇸
non-EU
American air purifiers with proprietary filters.
Open card →
Airbnb
🇺🇸
non-EU
Short-term rentals, long-term housing debate.
Open card →
Similac & Enfamil
🇺🇸
non-EU
American infant formula.
Open card →
Colgate & Crest
🇺🇸
non-EU
New York and Cincinnati own your bathroom shelf.
+1 more European alternatives →
DocuSign
🇺🇸
non-EU
Signatures in the cloud, evidence in San Francisco.
+2 more European alternatives →
Victoria's Secret
🇺🇸
non-EU
An American brand with a complicated decade.
+1 more European alternatives →
Notion
🇺🇸
non-EU
The everything-document, stored on someone else's everything-server.
+1 more European alternatives →
Gatorade & Powerade
🇺🇸
non-EU
American sports hydration.
+1 more European alternatives →
Johnson & Johnson, Neutrogena & Olay
🇺🇸
non-EU
American skincare, in a continent full of pharmacies.
+3 more European alternatives →
Weber
🇺🇸
non-EU
The kettle barbecue, from Illinois.
+1 more European alternatives →
Adobe Acrobat
🇺🇸🇨🇭
non-EU
PDF is an open standard. The reader charges rent.
+1 more European alternatives →
Okta / Auth0
🇺🇸
non-EU
Single sign-on, single foreign dependency.
Open card →
Keurig & Dunkin'
🇺🇸
non-EU
American pod coffee and American drip.
+1 more European alternatives →
Wrigley's Extra & Orbit
🇺🇸
non-EU
Chicago owns the checkout counter.
+1 more European alternatives →
Herschel & JanSport
🇨🇦🇺🇸
non-EU
North American backpacks.
+1 more European alternatives →
Banana Boat & Coppertone
🇺🇸
non-EU
American sun cream.
+1 more European alternatives →
DiGiorno & Totino's
🇺🇸
non-EU
American frozen pizza. In Europe. Yes.
Open card →
Dropbox
🇺🇸
non-EU
The folder that started cloud sync, still US-hosted.
+1 more European alternatives →
Gerber & Beech-Nut
🇺🇸
non-EU
American baby food.
+1 more European alternatives →
The North Face, Columbia & Patagonia
🇺🇸
non-EU
American outdoor gear, on European mountains.
+2 more European alternatives →
Tommy Hilfiger & Calvin Klein
🇺🇸
non-EU
Two brands, one New York parent company.
+1 more European alternatives →
Herman Miller & Steelcase
🇺🇸
non-EU
American office seating at American prices.
+2 more European alternatives →
Häagen-Dazs
🇺🇸
non-EU
A Danish-sounding name invented in the Bronx.
Open card →
Kohler, Moen & Delta Faucet
🇺🇸🇩🇪
non-EU
The German tap you would switch to is often American.
+2 more European alternatives →
Lululemon & Athleta
🇨🇦🇺🇸
non-EU
North American yoga wear at North American prices.
+1 more European alternatives →
Fossil & Michael Kors watches
🇺🇸
non-EU
American fashion watches, assembled far away.
+2 more European alternatives →
Shimano & SRAM
🇯🇵🇺🇸
non-EU
Two companies decide how nearly every bicycle shifts.
+1 more European alternatives →
Campbell's
🇺🇸
non-EU
The soup can Warhol painted.
+1 more European alternatives →
Beyond Meat & Impossible Foods
🇺🇸
non-EU
Californian meat substitutes.
+1 more European alternatives →
Gmail
🇺🇸
non-EU
Google's free webmail, paid for with your inbox contents.
+3 more European alternatives →
WhatsApp, Messenger & Telegram
🇺🇸🇦🇪
non-EU
Encrypted messages, unencrypted metadata, owned by Meta.
Open card →
ExpressVPN / PIA
🇻🇬🇺🇸
non-EU
Offshore VPNs owned by a single advertising-adjacent group.
+1 more European alternatives →
Google Workspace
🇺🇸
non-EU
Mail, docs and drive for companies, hosted entirely by Google.
Open card →
Google Drive
🇺🇸
non-EU
Fifteen free gigabytes with a US jurisdiction attached.
+2 more European alternatives →
ChatGPT, Gemini & Copilot
🇺🇸
non-EU
The assistant that made everyone an AI company.
+1 more European alternatives →
Hershey's, Mars & Mondelez
🇺🇸
non-EU
Three American groups own most of the confectionery aisle.
+3 more European alternatives →
Send Anywhere / WeTransfer clones
🇰🇷🇺🇸
non-EU
Big-file transfer through servers you know nothing about.
Open card →
Sign in with Google, Apple & Facebook
🇺🇸
non-EU
Three American companies hold the keys to the rest of your accounts.
+7 more European alternatives →
Outlook.com
🇺🇸
non-EU
Microsoft's consumer webmail, bundled into the Windows account.
+1 more European alternatives →
Cutco, Global & Shun
🇺🇸🇯🇵
non-EU
One knife, used every day, kept for thirty years.
+2 more European alternatives →
Snapple & AriZona
🇺🇸
non-EU
American iced tea, mostly sugar.
Open card →
Google Authenticator & Microsoft Authenticator
🇺🇸
non-EU
The codes guarding everything else, kept by the companies you were guarding against.
Open card →