Results for “Sweden”

Tommy Hilfiger & Calvin Klein 🇺🇸🇺🇸 US · non-EU

Two brands, one New York parent company.

• BOSS Metzingen, Germany. 🇩🇪
• Tiger of Sweden Stockholm tailoring. 🇸🇪
• Sandro Paris. 🇫🇷
• Lacoste French heritage, now under Swiss-based MF Brands. 🇨🇭

QuickBooks 🇺🇸 US · non-EU

Intuit's books, with US tax logic bolted on.

• Sage Newcastle-founded accounting, the European incumbent for SMEs. 🇬🇧
• Odoo Accounting Open-source accounting with localisations for most EU countries. 🇧🇪
• Pennylane French accounting platform built with accountants, not against them. 🇫🇷
• Fortnox Sweden's dominant cloud accounting platform. 🇸🇪

Visa / Mastercard 🇺🇸 US · non-EU

Two American companies sitting between Europe and its own money.

• Wero The pan-European wallet from 16 banks and payment providers. 🇧🇪
• iDEAL The Dutch bank-transfer standard, now folding into Wero. 🇳🇱
• Bancontact Payconiq Belgium's domestic card and QR payment scheme. 🇧🇪
• BLIK Poland's phone-based payment system, used by most of the country. 🇵🇱

Wayfair & Ashley Furniture 🇺🇸🇺🇸 US · non-EU

American furniture retail, shipped a long way.

• IKEA Älmhult, Sweden. You already know. 🇸🇪
• JYSK Danish, 3,000 stores across Europe. 🇩🇰
• home24 Berlin online furniture. 🇩🇪
• HAY Copenhagen design at reachable prices. 🇩🇰

Jack Daniel's & Jim Beam 🇺🇸🇺🇸 US · non-EU

Tennessee and Kentucky, on every back bar in Europe.

• Jameson Midleton, County Cork. Triple-distilled Irish. 🇮🇪
• Becherovka Karlovy Vary herbal bitters, recipe from 1807. 🇨🇿
• Absolut Åhus, Sweden. Everything made in one town. 🇸🇪
• Metaxa Greek brandy blended with muscat wine, since 1888. 🇬🇷

Whirlpool & KitchenAid 🇺🇸🇺🇸 US · non-EU

Michigan white goods.

• Miele Gütersloh, family-owned, tested to twenty years. 🇩🇪
• Bosch Stuttgart. The European default. 🇩🇪
• Siemens Same group as Bosch, different styling. 🇩🇪
• Smeg Guastalla, Emilia-Romagna. The pastel fridges. 🇮🇹

PayPal 🇺🇸 US · non-EU

Everyone's fallback wallet, everyone's least favourite fee schedule.

• Mollie Amsterdam payment provider; iDEAL, cards, Bancontact, transparent pricing. 🇳🇱
• Adyen Dutch platform behind much of European enterprise checkout. 🇳🇱
• Klarna Swedish payments, invoicing and instalments. 🇸🇪
• SumUp London-based card readers and online payments for small businesses. 🇬🇧

Starbucks 🇺🇸 US · non-EU

Seattle's idea of what a European café is.

• Lavazza Turin, family-owned since 1895, still Italy's coffee. 🇮🇹
• illy Trieste. One blend, obsessively made. 🇮🇹
• Tchibo Hamburg. Coffee, plus an inexplicable weekly range of other goods. 🇩🇪
• Julius Meinl Viennese since 1862, and the coffee house tradition to go with it. 🇦🇹

Lululemon & Athleta 🇨🇦🇺🇸 CA · US · non-EU

North American yoga wear at North American prices.

• Odlo Swiss, and the inventor of the modern sports base layer in 1946. 🇨🇭
• Casall Stockholm, training wear and equipment since 1984. 🇸🇪
• Björn Borg Swedish sport and underwear. 🇸🇪
• FALKE Schmallenberg. The sports socks are the quiet standout. 🇩🇪

Audible 🇺🇸 US · non-EU

Amazon's audiobook monopoly, with DRM attached.

• Storytel Swedish audiobook subscription, strong across Europe. 🇸🇪
• BookBeat Bonnier's Swedish audiobook service with flexible hour plans. 🇸🇪
• Nextory Swedish audio and e-book subscription with family profiles. 🇸🇪
• Legimi Polish e-book and audiobook subscription, huge Central European catalogue. 🇵🇱

Nike & Under Armour 🇺🇸🇺🇸 US · non-EU

Oregon and Baltimore, worn by most of Europe.

• adidas Herzogenaurach, Bavaria. The three stripes. 🇩🇪
• PUMA The same town, founded by the other brother. 🇩🇪
• Hummel Danish since 1923, and unusually vocal about ethics. 🇩🇰
• Joma Toledo, Spain. Football kit across southern Europe. 🇪🇸

Hasbro & Mattel 🇺🇸🇺🇸 US · non-EU

Rhode Island and California own the toy aisle.

• LEGO Billund, family-owned, and the largest toy company on earth. 🇩🇰
• Playmobil Zirndorf, Bavaria, since 1974. 🇩🇪
• Ravensburger Puzzles and board games since 1883. 🇩🇪
• Schleich Hand-painted figures, Schwäbisch Gmünd. 🇩🇪

Netflix 🇺🇸 US · non-EU

Streaming's incumbent, now with adverts.

• MUBI London-based curated arthouse cinema, hand-picked rather than algorithmic. 🇬🇧
• ARTE Free, ad-free European culture, documentaries and drama. 🇫🇷
• Filmin Spanish independent and European film streaming. 🇪🇸
• Viaplay Nordic streaming with strong Scandinavian originals and sport. 🇸🇪

Amazon Prime Video 🇺🇸 US · non-EU

The streaming service bundled with your parcels.

• Filmin Independent European cinema without the upsell carousel. 🇪🇸
• MUBI One curated film a day, plus a deep library. 🇬🇧
• Viaplay Nordic originals, films and live sport. 🇸🇪
• Pathe Thuis Dutch video-on-demand rental from the cinema chain. 🇳🇱

Amazon Web Services 🇺🇸 US · non-EU

The default cloud, and the default lock-in.

• Hetzner German servers at prices that make US clouds look like a rounding error. 🇩🇪
• OVHcloud Europe's largest hoster, with full sovereign-cloud offerings. 🇫🇷
• Scaleway French cloud with managed Kubernetes, object storage and GPUs. 🇫🇷
• IONOS Cloud German enterprise cloud with ISO-certified EU data centres. 🇩🇪

The North Face, Columbia & Patagonia 🇺🇸🇺🇸🇺🇸 US · non-EU

American outdoor gear, on European mountains.

• Fjällräven Örnsköldsvik, 1960. G-1000 fabric, waxed not coated. 🇸🇪
• Jack Wolfskin Idstein, Germany. 🇩🇪
• VAUDE Tettnang. Climate-neutral in Germany, and audited about it. 🇩🇪
• Norrøna Norwegian since 1929, family-owned, lifetime warranty. 🇳🇴

Firebase 🇺🇸 US · non-EU

Backend-as-a-service, backed by Google's roadmap.

• Aiven Helsinki-run managed Postgres, Kafka, Redis and more, in any EU region. 🇫🇮
• Clever Cloud Managed databases and add-ons alongside your app. 🇫🇷
• Nhost Swedish open-source Firebase alternative on Postgres and GraphQL. 🇸🇪
• Scaleway Managed Postgres, serverless SQL and object storage. 🇫🇷

ExpressVPN / PIA 🇻🇬 VG · non-EU

Offshore VPNs owned by a single advertising-adjacent group.

• Mullvad VPN Gothenburg's account-number-only VPN; you can literally pay in cash. 🇸🇪
• OVPN Swedish provider running diskless servers it owns outright. 🇸🇪
• AirVPN Italian activist-run VPN with deep configuration control. 🇮🇹
• Surfshark Amsterdam-headquartered VPN with unlimited devices. 🇳🇱

Unity 🇺🇸 US · non-EU

The engine that tried to charge per install.

• Godot Amsterdam-based foundation; MIT licensed, no royalties, ever. 🇳🇱
• Defold Swedish foundation's engine, free with no revenue share. 🇸🇪

Pampers & Huggies 🇺🇸🇺🇸 US · non-EU

Procter & Gamble and Kimberly-Clark own the nappy aisle.

• Bambo Nature Danish, Nordic Swan ecolabelled, dermatologically tested. 🇩🇰
• Libero Swedish, from Essity. The Nordic default. 🇸🇪
• Naty Swedish, plant-based materials, no plastic against the skin. 🇸🇪
• LILLYDOO Frankfurt subscription nappies, free of chlorine bleaching. 🇩🇪

Twilio 🇺🇸 US · non-EU

SMS and voice APIs, routed through California.

• Sinch Stockholm-listed global messaging, voice and email APIs. 🇸🇪
• Bird (MessageBird) Amsterdam-built omnichannel messaging platform. 🇳🇱
• Infobip Croatian global communications platform with direct carrier links. 🇭🇷

Gap, Abercrombie & Ralph Lauren 🇺🇸🇺🇸🇺🇸 US · non-EU

American high street, imported wholesale.

• COS Stockholm. H&M's grown-up label. 🇸🇪
• ARKET Also H&M, Nordic and durable. 🇸🇪
• Massimo Dutti Inditex, Galicia. 🇪🇸
• MANGO Barcelona. 🇪🇸

Purina & Pedigree 🇺🇸🇺🇸 US · non-EU

Two American groups feed most of Europe's cats and dogs.

• Josera Bavarian family mill since 1942, makes everything itself. 🇩🇪
• Edgard & Cooper Bruges-based, fresh meat first, compostable packaging. 🇧🇪
• Brit Czech maker with its own factory and vet nutrition range. 🇨🇿
• Yarrah Dutch organic pet food, certified since 1992. 🇳🇱

DeWalt, Stanley Black & Decker 🇺🇸🇺🇸 US · non-EU

American power tools.

• Bosch Professional The blue ones. Stuttgart. 🇩🇪
• Festool Wendlingen. Expensive, and worth it if you do this for a living. 🇩🇪
• Metabo Nürtingen since 1924. 🇩🇪
• Hilti Schaan, Liechtenstein. Construction-grade everything. 🇱🇮

Google Chrome 🇺🇸 US · non-EU

The browser that decides what the web standard is.

• Mullvad Browser Swedish anti-fingerprinting browser built with the Tor Project. 🇸🇪
• Waterfox UK-maintained Firefox fork with telemetry removed and legacy add-ons kept. 🇬🇧
• Ghostery Private Browser Munich-based tracker blocking, built into the browser. 🇩🇪
• Vivaldi Norwegian power-user browser (outside the default EU scope). 🇳🇴

iRobot Roomba & Shark 🇺🇸🇺🇸 US · non-EU

American robot vacuums that map your home.

• Vorwerk Kobold Wuppertal since 1883, sold door to door and repaired for decades. 🇩🇪
• Kärcher Winnenden. The yellow machines, and a robot range. 🇩🇪
• Miele Scout Gütersloh, built to the same twenty-year standard. 🇩🇪
• Rowenta Groupe SEB, France. 🇫🇷

Google Search 🇺🇸 US · non-EU

Ninety percent of European search, one American company.

• Qwant French search with its own crawler; no tracking, no profiling. 🇫🇷
• Ecosia Berlin non-profit; ad revenue plants trees. Now builds its own index with Qwant. 🇩🇪
• Startpage Dutch anonymised search, plus a proxy that opens results privately. 🇳🇱
• Mojeek Brighton-built independent crawler and index -- genuinely not a Bing wrapper. 🇬🇧

Levi's & Wrangler 🇺🇸🇺🇸 US · non-EU

San Francisco and Greensboro invented the category and still own it.

• Nudie Jeans Gothenburg. Free repairs for life, and they mean it. 🇸🇪
• MUD Jeans Dutch. You can lease the jeans and send them back to be remade. 🇳🇱
• Kings of Indigo Amsterdam, organic and recycled denim. 🇳🇱
• ARMEDANGELS Cologne, fair-trade certified throughout. 🇩🇪

Apple Music / Amazon Music 🇺🇸 US · non-EU

Streaming bundled into a hardware ecosystem.

• Deezer Paris streaming, and the first to pilot artist-centric royalties. 🇫🇷
• Qobuz French hi-res audio streaming and purchase, best-in-class sound quality. 🇫🇷
• IDAGIO Berlin service built properly for classical music. 🇩🇪
• Spotify Stockholm-built and still the largest European tech consumer product. 🇸🇪

Pringles & Lay's 🇺🇸🇺🇸 US · non-EU

Kellanova and PepsiCo own the crisp shelf.

• funny-frisch German crisps from Intersnack, since 1965. 🇩🇪
• Chio Also Intersnack. The tortilla chips are the good ones. 🇩🇪
• Croky Belgian crisps, paprika flavour is a national position. 🇧🇪
• Estrella Swedish, and the dill flavour makes sense once you try it. 🇸🇪

McDonald's & Burger King 🇺🇸🇺🇸 US · non-EU

Two American burger chains on every European high street.

• Hesburger Finland's own, and it beats McDonald's at home. The mayonnaise is the point. 🇫🇮
• MAX Burgers Swedish, climate-labels every item on the menu. 🇸🇪
• Quick The Franco-Belgian chain, since 1971. 🇫🇷
• Bembos See Goiko — Madrid-born burger chain now across Spain. 🇪🇸