Tommy Hilfiger & Calvin Klein
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Two brands, one New York parent company.
+1 more European alternatives โ
The North Face, Columbia & Patagonia
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American outdoor gear, on European mountains.
+4 more European alternatives โ
Fanta & Sprite
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Orange and lemon-lime, both Atlanta-owned.
+2 more European alternatives โ
3M Post-it & Sharpie
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Minnesota and Atlanta own the desk drawer.
+4 more European alternatives โ
Google Analytics
๐บ๐ธ
US ยท non-EU
Free analytics, declared unlawful in several EU member states.
+1 more European alternatives โ
Amazon
๐บ๐ธ
US ยท non-EU
The everything store, and everyone's competitor.
+3 more European alternatives โ
Gillette
๐บ๐ธ
US ยท non-EU
The blade cartridge as a business model.
+1 more European alternatives โ
Heinz & Hellmann's-style US condiments
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Pittsburgh decides what ketchup tastes like.
+2 more European alternatives โ
Hanes & Fruit of the Loom
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American blank tees, made wherever is cheapest.
+1 more European alternatives โ
Victoria's Secret
๐บ๐ธ
US ยท non-EU
An American brand with a complicated decade.
+1 more European alternatives โ
Microsoft Azure
๐บ๐ธ
US ยท non-EU
The enterprise cloud that came with the licence agreement.
+1 more European alternatives โ
Tesla & Ford
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American cars on European roads.
+4 more European alternatives โ
Skittles & Starburst
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Mars owns the pick-and-mix.
+1 more European alternatives โ
DeWalt, Stanley Black & Decker
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American power tools.
+3 more European alternatives โ
Weber
๐บ๐ธ
US ยท non-EU
The kettle barbecue, from Illinois.
+1 more European alternatives โ
Airbnb
๐บ๐ธ
US ยท non-EU
Short-term rentals, long-term housing debate.
+1 more European alternatives โ
Wayfair & Ashley Furniture
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American furniture retail, shipped a long way.
+3 more European alternatives โ
Hasbro & Mattel
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Rhode Island and California own the toy aisle.
+4 more European alternatives โ
Duracell & Energizer
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Two American battery brands.
Open card โ
Trek, Specialized & Cannondale
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American bikes, in the continent that races them.
+4 more European alternatives โ
Goodyear & Bridgestone
๐บ๐ธ๐ฏ๐ต
US ยท JP ยท non-EU
American and Japanese rubber on European roads.
Open card โ
Facebook
๐บ๐ธ
US ยท non-EU
The original attention exchange.
Open card โ
Datadog
๐บ๐ธ
US ยท non-EU
World-class observability, world-class invoice.
Open card โ
Zendesk
๐บ๐ธ
US ยท non-EU
Support tickets as a subscription.
Open card โ
Nike & Under Armour
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Oregon and Baltimore, worn by most of Europe.
+4 more European alternatives โ
Levi's & Wrangler
๐บ๐ธ๐บ๐ธ
US ยท non-EU
San Francisco and Greensboro invented the category and still own it.
+3 more European alternatives โ
Fossil & Michael Kors watches
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American fashion watches, assembled far away.
+2 more European alternatives โ
Colgate & Crest
๐บ๐ธ๐บ๐ธ
US ยท non-EU
New York and Cincinnati own your bathroom shelf.
+1 more European alternatives โ
Tupperware & Ziploc
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American food storage.
+1 more European alternatives โ
Whirlpool & KitchenAid
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Michigan white goods.
+3 more European alternatives โ
Outlook.com
๐บ๐ธ
US ยท non-EU
Microsoft's consumer webmail, bundled into the Windows account.
+1 more European alternatives โ
Instagram
๐บ๐ธ
US ยท non-EU
Photos, then videos, then whatever keeps you scrolling.
Open card โ
Notion
๐บ๐ธ
US ยท non-EU
The everything-document, stored on someone else's everything-server.
+1 more European alternatives โ
Calendly
๐บ๐ธ
US ยท non-EU
Booking links, plus your calendar handed to a US SaaS.
Open card โ
DocuSign
๐บ๐ธ
US ยท non-EU
Signatures in the cloud, evidence in San Francisco.
+2 more European alternatives โ
1Password
๐จ๐ฆ
CA ยท non-EU
Excellent password manager, North American vault.
+1 more European alternatives โ
Google Photos
๐บ๐ธ
US ยท non-EU
Face recognition on your family album, hosted abroad.
Open card โ
Salesforce
๐บ๐ธ
US ยท non-EU
CRM as a way of life, licensed per seat per month.
+1 more European alternatives โ
Temu / Shein / AliExpress
๐จ๐ณ
CN ยท non-EU
Very cheap, very far away, very much under DSA investigation.
+1 more European alternatives โ
Headspace / Calm
๐บ๐ธ
US ยท non-EU
Mindfulness by subscription, mental-health data abroad.
Open card โ
Dasani & Aquafina
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Bottled tap water with an American logo on it.
+2 more European alternatives โ
Pringles & Lay's
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Kellanova and PepsiCo own the crisp shelf.
+3 more European alternatives โ
Pampers & Huggies
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Procter & Gamble and Kimberly-Clark own the nappy aisle.
+1 more European alternatives โ
Tampax & Always
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Two Procter & Gamble brands, one aisle.
+1 more European alternatives โ
Trello
๐บ๐ธ
US ยท non-EU
Cards on boards, owned by Atlassian.
+1 more European alternatives โ
WhatsApp
๐บ๐ธ
US ยท non-EU
Encrypted messages, unencrypted metadata, owned by Meta.
+1 more European alternatives โ
Zoom
๐บ๐ธ
US ยท non-EU
The verb that ate video conferencing.
+2 more European alternatives โ
X (Twitter)
๐บ๐ธ
US ยท non-EU
The town square, under new and volatile management.
Open card โ
Slack
๐บ๐ธ
US ยท non-EU
Workplace chat, owned by Salesforce, priced per person per month.
+1 more European alternatives โ
Microsoft Teams
๐บ๐ธ
US ยท non-EU
The chat app that arrived whether you asked for it or not.
Open card โ
Google Forms / SurveyMonkey
๐บ๐ธ
US ยท non-EU
Free surveys, with respondents' answers stored abroad.
Open card โ
LastPass
๐บ๐ธ
US ยท non-EU
The password manager with the memorable breach.
Open card โ
Google Search
๐บ๐ธ
US ยท non-EU
Ninety percent of European search, one American company.
+2 more European alternatives โ
Grammarly
๐บ๐ธ
US ยท non-EU
A US keylogger with excellent manners.
Open card โ
GoDaddy
๐บ๐ธ
US ยท non-EU
Domains, plus eleven upsells before checkout.
+1 more European alternatives โ
Cloudflare
๐บ๐ธ
US ยท non-EU
The reverse proxy that sees roughly a fifth of the web.
Open card โ
QuickBooks
๐บ๐ธ
US ยท non-EU
Intuit's books, with US tax logic bolted on.
+2 more European alternatives โ
Okta / Auth0
๐บ๐ธ
US ยท non-EU
Single sign-on, single foreign dependency.
Open card โ
AutoCAD
๐บ๐ธ
US ยท non-EU
The DWG format is the lock-in.
+1 more European alternatives โ
Sonos / Bose
๐บ๐ธ
US ยท non-EU
Speakers that need an app, an account and a firmware update.
Open card โ
Duolingo
๐บ๐ธ
US ยท non-EU
Gamified language learning, increasingly AI-generated.
+1 more European alternatives โ
Tinder / Hinge
๐บ๐ธ
US ยท non-EU
One US conglomerate owns most of the apps you have tried.
Open card โ
Keurig & Dunkin'
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American pod coffee and American drip.
+1 more European alternatives โ
Celestial Seasonings & Bigelow
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American herbal tea.
+1 more European alternatives โ
Monster & Rockstar
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American energy drinks โ though the category's inventor is Austrian.
+1 more European alternatives โ
Lululemon & Athleta
๐จ๐ฆ๐บ๐ธ
CA ยท US ยท non-EU
North American yoga wear at North American prices.
+1 more European alternatives โ
Timberland, Merrell & Crocs
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American footwear for European terrain.
+2 more European alternatives โ
Away & Tumi
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American suitcases with a marketing budget.
+1 more European alternatives โ
Philadelphia & Kraft cheese
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American processed cheese, in the dairy aisle of Europe.
+1 more European alternatives โ
Reddit
๐บ๐ธ
US ยท non-EU
Forums, aggregated -- and now API-gated.
Open card โ
Jira
๐ฆ๐บ
AU ยท non-EU
Issue tracking that becomes the process.
+1 more European alternatives โ
Zapier
๐บ๐ธ
US ยท non-EU
Glue for your SaaS, with your credentials in the middle.
Open card โ
Amazon Web Services
๐บ๐ธ
US ยท non-EU
The default cloud, and the default lock-in.
+3 more European alternatives โ
HubSpot
๐บ๐ธ
US ยท non-EU
Free CRM, expensive marketing hub.
Open card โ
Shopify
๐จ๐ฆ
CA ยท non-EU
The easiest way to build a shop you do not own.
+2 more European alternatives โ
Mailchimp
๐บ๐ธ
US ยท non-EU
Newsletters, now an Intuit product.
+1 more European alternatives โ
Canva
๐ฆ๐บ
AU ยท non-EU
Design for people who do not design.
Open card โ
Dell / HP / MacBook
๐บ๐ธ
US ยท non-EU
Laptops assembled far away, supported from a call centre.
Open card โ
Microsoft Windows
๐บ๐ธ
US ยท non-EU
The desktop, with telemetry and a Microsoft account requirement.
+1 more European alternatives โ
Tripadvisor
๐บ๐ธ
US ยท non-EU
Reviews, ranked by an algorithm with commercial interests.
Open card โ
Miller, Coors & Samuel Adams
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American mass-market lager.
+3 more European alternatives โ
Wrigley's Extra & Orbit
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Chicago owns the checkout counter.
+1 more European alternatives โ
Kellogg's & General Mills
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American breakfast, exported with the sugar included.
+1 more European alternatives โ
Gatorade & Powerade
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American sports hydration.
+1 more European alternatives โ
Procter & Gamble cleaning brands
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Ariel, Fairy, Lenor, Flash โ one Cincinnati company.
+2 more European alternatives โ
Instant Pot & Crock-Pot
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American countertop cooking.
+1 more European alternatives โ
Campbell's
๐บ๐ธ
US ยท non-EU
The soup can Warhol painted.
+1 more European alternatives โ
DiGiorno & Totino's
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American frozen pizza. In Europe. Yes.
Open card โ
Purina & Pedigree
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Two American groups feed most of Europe's cats and dogs.
+2 more European alternatives โ
Gmail
๐บ๐ธ
US ยท non-EU
Google's free webmail, paid for with your inbox contents.
+3 more European alternatives โ
Dropbox
๐บ๐ธ
US ยท non-EU
The folder that started cloud sync, still US-hosted.
+1 more European alternatives โ
Apple Music / Amazon Music
๐บ๐ธ
US ยท non-EU
Streaming bundled into a hardware ecosystem.
Open card โ
Netflix
๐บ๐ธ
US ยท non-EU
Streaming's incumbent, now with adverts.
+1 more European alternatives โ
Figma
๐บ๐ธ
US ยท non-EU
Collaborative design, single point of failure.
Open card โ
Adobe Photoshop
๐บ๐ธ
US ยท non-EU
The industry standard, now rented monthly forever.
Open card โ
Wix / Squarespace
๐ฎ๐ฑ
IL ยท non-EU
Drag-and-drop sites you cannot take with you.
Open card โ
iPhone / Samsung Galaxy
๐บ๐ธ
US ยท non-EU
Premium phones, none of them made here.
+1 more European alternatives โ
Android / iOS
๐บ๐ธ
US ยท non-EU
Two American companies, one duopoly, every European pocket.
Open card โ
Expedia / Kayak
๐บ๐ธ
US ยท non-EU
US travel conglomerates wearing many brand names.
+1 more European alternatives โ
Uber
๐บ๐ธ
US ยท non-EU
Ride-hailing, and a long European court record.
Open card โ
Starbucks
๐บ๐ธ
US ยท non-EU
Seattle's idea of what a European cafรฉ is.
+3 more European alternatives โ
Oreo & Chips Ahoy
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Mondelez biscuits, everywhere.
+1 more European alternatives โ
Gap, Abercrombie & Ralph Lauren
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American high street, imported wholesale.
+3 more European alternatives โ
Converse, Vans & New Balance
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
The casual sneaker canon, all American-owned.
+3 more European alternatives โ
Johnson & Johnson, Neutrogena & Olay
๐บ๐ธ๐บ๐ธ๐บ๐ธ
US ยท non-EU
American skincare, in a continent full of pharmacies.
+3 more European alternatives โ
iRobot Roomba & Shark
๐บ๐ธ๐บ๐ธ
US ยท non-EU
American robot vacuums that map your home.
+1 more European alternatives โ
Casper & Tempur
๐บ๐ธ๐บ๐ธ
US ยท non-EU
Bed-in-a-box, American edition.
+1 more European alternatives โ
Discord
๐บ๐ธ
US ยท non-EU
Communities and voice chat, in a walled garden with a data appetite.
Open card โ
Google Drive
๐บ๐ธ
US ยท non-EU
Fifteen free gigabytes with a US jurisdiction attached.
+2 more European alternatives โ
Google Chrome
๐บ๐ธ
US ยท non-EU
The browser that decides what the web standard is.
Open card โ
GitHub
๐บ๐ธ
US ยท non-EU
Where the world's code lives, owned by Microsoft.
Open card โ