Personal Care & Cosmetics

Banana Boat & Coppertone 🇺🇸 non-EU

American sun cream.

• NIVEA SUN Beiersdorf, Hamburg. 🇩🇪
• Ladival STADA, Bad Vilbel. German pharmacy standard. 🇩🇪
• La Roche-Posay Anthelios The dermatologist default across Europe. 🇫🇷
• Avène Pierre Fabre, mineral filters for sensitive skin. 🇫🇷

Band-Aid 🇺🇸 non-EU

A brand name that became the word.

• Hansaplast Beiersdorf, Hamburg — and the German word for a plaster. 🇩🇪
• Urgo Dijon, family-owned since 1880. 🇫🇷
• Salvequick Swedish, the Nordic default, part of Orkla. 🇸🇪

e.l.f., Fenty Beauty & MAC 🇺🇸 non-EU

Drugstore makeup, mostly European already.

• Catrice Sulzbach. Cosnova's main line, and about a third of the price. 🇩🇪
• essence Same German house as Catrice, aimed younger and cheaper still. 🇩🇪
• KIKO Milano Bergamo. Italian-made, sold from its own shops across Europe. 🇮🇹
• ARTDECO Bavaria, and the refillable palettes. 🇩🇪

Johnson & Johnson, Neutrogena & Olay 🇺🇸 non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Pantene & Head & Shoulders 🇺🇸 non-EU

Two more Procter & Gamble brands.

• Schwarzkopf Henkel, Düsseldorf, since 1898. 🇩🇪
• alverde dm's certified-natural range. Cheap and repeatedly top-rated. 🇩🇪
• Klorane Pierre Fabre, plant-based, pharmacy-sold. 🇫🇷
• René Furterer French scalp-first haircare. 🇫🇷