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Hasbro & Mattel

🏠 Toys & Games 2 × non-EU 8 × European alternatives

Rhode Island and California own the toy aisle.

Except they do not, quite — the world's largest toy company by revenue is Danish.

What you are replacing (2)

Hasbro ↗

Pawtucket, Rhode Island.

🇺🇸 United States ·outside Europe
Mattel ↗

El Segundo, California. Barbie, Hot Wheels.

🇺🇸 United States ·outside Europe

European alternatives (8)

Suggest another →

LEGO ↗

Billund, family-owned, and the largest toy company on earth.

🇩🇰 Denmark · EU member state
Playmobil ↗

Zirndorf, Bavaria, since 1974.

🇩🇪 Germany · EU member state
Ravensburger ↗

Puzzles and board games since 1883.

🇩🇪 Germany · EU member state
Schleich ↗

Hand-painted figures, Schwäbisch Gmünd.

🇩🇪 Germany · EU member state
BRIO ↗

Swedish wooden railways since 1884.

🇸🇪 Sweden · EU member state
Djeco ↗

Paris, beautifully illustrated children's games.

🇫🇷 France · EU member state
HABA ↗

Bad Rodach. Wooden toys and excellent small games.

🇩🇪 Germany · EU member state
Trefl ↗

Gdynia, Poland. Puzzles and games.

🇵🇱 Poland · EU member state

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