e.l.f., Fenty Beauty & MAC

Personal Care & Cosmetics 3 × non-EU 6 × European alternatives

Drugstore makeup, mostly European already.

An easy category to switch, because the European options are cheap, everywhere, and largely what the drugstore shelf is made of anyway. Note that L'Oréal, Maybelline, NYX and Garnier are all one French company, so they are not on the origin side.

What you are replacing (3)

e.l.f. Beauty ↗

Oakland, California.

🇺🇸 United States ·outside Europe
Fenty Beauty ↗

US brand, LVMH joint venture.

🇺🇸 United States ·outside Europe
MAC Cosmetics ↗

Toronto-founded, owned by Estée Lauder of New York.

🇺🇸 United States ·outside Europe

European alternatives (6)

Suggest another →

Catrice ↗

Sulzbach. Cosnova's main line, and about a third of the price.

🇩🇪 Germany · EU member state
essence ↗

Same German house as Catrice, aimed younger and cheaper still.

🇩🇪 Germany · EU member state
KIKO Milano ↗

Bergamo. Italian-made, sold from its own shops across Europe.

🇮🇹 Italy · EU member state
ARTDECO ↗

Bavaria, and the refillable palettes.

🇩🇪 Germany · EU member state
Bourjois ↗

Paris since 1863.

🇫🇷 France · EU member state
lavera ↗

Lower Saxony. Certified natural, for the sensitive-skin end.

🇩🇪 Germany · EU member state