Levi's & Wrangler
San Francisco and Greensboro invented the category and still own it.
Denim is also where Europe's most interesting sustainability work is happening — leasing, repair and closed-loop cotton.
What you are replacing (2)
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Levi's ↗
San Francisco, 1853.
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Wrangler ↗
Greensboro, North Carolina.
European alternatives (7)
Suggest another →-
Nudie Jeans ↗
Gothenburg. Free repairs for life, and they mean it.
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MUD Jeans ↗
Dutch. You can lease the jeans and send them back to be remade.
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Kings of Indigo ↗
Amsterdam, organic and recycled denim.
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ARMEDANGELS ↗
Cologne, fair-trade certified throughout.
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Closed ↗
Hamburg, made in Italy.
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Hiut Denim ↗
Cardigan, Wales. One town, one product.
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Diesel ↗
Breganze, Veneto.
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