Marriott, Hilton & Hyatt
Loyalty points are the product. You are the inventory.
Three American groups run most of the branded hotel rooms on earth, and the loyalty programme is the actual business — it locks the guest to the chain and the chain to the owner of the building. Europe has real scale here, which is unusual in this list. Note that NH is not one of the answers: Minor International of Bangkok holds about 96% of it and renamed the group in 2024.
Det du ersätter (5)
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Marriott ↗
Bethesda, Maryland. Sheraton, Westin, Ritz-Carlton, Moxy.
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Hilton ↗
McLean, Virginia. DoubleTree, Hampton, Waldorf Astoria.
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Hyatt ↗
Chicago.
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IHG ↗
Windsor — British, so already European. Holiday Inn, Crowne Plaza.
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NH Hotels ↗
Spanish-founded, and about 96% owned by Minor International of Bangkok since 2018. Renamed Minor Hotels Europe & Americas.
Europeiska alternativ (6)
Föreslå ett till →-
Accor ↗
Paris, and the largest hotel group in Europe. Ibis, Novotel, Mercure, Sofitel.
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Meliá Hotels ↗
Palma de Mallorca, family-controlled, strong across Spain and the Caribbean.
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Scandic Hotels ↗
Stockholm. The Nordic default, and unusually good on accessibility.
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Motel One ↗
Munich. Cheap, central, and better designed than the price suggests.
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B&B Hotels ↗
Brest. Budget chain now across most of western Europe.
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Radisson Hotel Group ↗
Brussels-headquartered — though Jin Jiang of Shanghai is the majority owner, so weigh it accordingly.
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