Hertz, Avis & Enterprise

Car hire is dominated by three US groups whose brands multiply confusingly — Avis owns Budget, Hertz owns Dollar and Thrifty, Enterprise owns Alamo and National. The European competition is genuine and often cheaper at the same airport counter.

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  Hertz ↗

  Estero, Florida. Also Dollar, Thrifty.

  🇺🇸 United States ·outside Europe

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  Avis Budget Group ↗

  Parsippany, New Jersey.

  🇺🇸 United States ·outside Europe

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  Enterprise ↗

  St. Louis. Also Alamo and National.

  🇺🇸 United States ·outside Europe

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  Sixt ↗

  Pullach, family-run since 1912, and the orange counter is usually the cheapest.

  🇩🇪 Germany · EU member state

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  Europcar ↗

  Paris, owned since 2022 by a Volkswagen-led consortium.

  🇫🇷 France · EU member state

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  Goldcar ↗

  Alicante. Budget end of the Europcar group, big in the Mediterranean.

  🇪🇸 Spain · EU member state

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  Ubeeqo ↗

  Round-trip car sharing rather than rental, also Europcar-owned.

  🇫🇷 France · EU member state

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  MILES Mobility ↗

  Berlin. Free-floating car sharing billed by the kilometre, not the hour.

  🇩🇪 Germany · EU member state

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