Everything you use has a European alternative.

WhatsApp, Messenger & Telegram 🇺🇸🇦🇪 non-EU

Encrypted messages, unencrypted metadata, owned by Meta.

• Olvid French messenger with no server-side directory at all; certified by ANSSI. 🇫🇷
• Element Matrix messaging with encrypted DMs and no phone number required. 🇬🇧
• Delta Chat Chat over ordinary email; works with any mailbox, no new account. 🇩🇪
• Threema Swiss paid messenger, no phone number needed (outside the default EU scope). 🇨🇭

Graco & Evenflo 🇺🇸 non-EU

American child car seats.

• Britax Römer Ulm. European i-Size seats, tested beyond the regulation. 🇩🇪
• RECARO Kids Italian arm of the German seat maker. 🇮🇹
• Axkid Gothenburg. Rear-facing to 25 kg, the Swedish orthodoxy. 🇸🇪
• Klippan Swedish, also rear-facing specialists. 🇸🇪

Alexa, Google Assistant & Siri 🇺🇸 non-EU

You can buy a European speaker. You cannot buy a European voice.

No European alternative

Firebase 🇺🇸 non-EU

Backend-as-a-service, backed by Google's roadmap.

• Aiven Helsinki-run managed Postgres, Kafka, Redis and more, in any EU region. 🇫🇮
• Clever Cloud Managed databases and add-ons alongside your app. 🇫🇷
• Nhost Swedish open-source Firebase alternative on Postgres and GraphQL. 🇸🇪
• Scaleway Managed Postgres, serverless SQL and object storage. 🇫🇷

Reddit 🇺🇸 non-EU

Forums, aggregated -- and now API-gated.

• Lemmy Federated link aggregator; subscribe across servers, no single owner. 🇩🇪

Band-Aid 🇺🇸 non-EU

A brand name that became the word.

• Hansaplast Beiersdorf, Hamburg — and the German word for a plaster. 🇩🇪
• Urgo Dijon, family-owned since 1880. 🇫🇷
• Salvequick Swedish, the Nordic default, part of Orkla. 🇸🇪

Domino's & Pizza Hut 🇺🇸 non-EU

American pizza delivery, in the countries that invented pizza.

• Telepizza Madrid-founded, the biggest non-US pizza chain in Europe. 🇪🇸
• Kotipizza Finland's chain — one of its pizzas won a world championship. 🇫🇮
• Vapiano German fresh-pasta-and-pizza concept, cooked in front of you. 🇩🇪
• PizzaExpress London since 1965. 🇬🇧

YouTube 🇺🇸 non-EU

The world's video archive, with an ad break in the middle.

• PeerTube Federated, self-hostable video; instances share load via peer-to-peer. 🇫🇷
• Dailymotion France's long-running video platform, owned by Vivendi. 🇫🇷

Chinese rare earth refining 🇨🇳 non-EU

In every motor, turbine, hard drive and headphone. Refined in one country.

No European alternative

ExpressVPN / PIA 🇻🇬🇺🇸 non-EU

Offshore VPNs owned by a single advertising-adjacent group.

• Mullvad VPN Gothenburg's account-number-only VPN; you can literally pay in cash. 🇸🇪
• OVPN Swedish provider running diskless servers it owns outright. 🇸🇪
• AirVPN Italian activist-run VPN with deep configuration control. 🇮🇹
• Surfshark Amsterdam-headquartered VPN with unlimited devices. 🇳🇱

Patreon / Buy Me a Coffee 🇺🇸 non-EU

Fan funding, with a US platform between you and your supporters.

• Steady Berlin membership platform built for European publishers and creators. 🇩🇪
• Tipeee French tipping and membership platform. 🇫🇷
• Liberapay French non-profit recurring donations; it takes no cut at all. 🇫🇷

Ore-Ida & McCain 🇺🇸🇨🇦 non-EU

Frozen chips from Idaho and Canada.

• Aviko Steenderen. Owned by a Dutch farmers' cooperative. 🇳🇱
• Farm Frites Oudenhoorn, family-owned since 1971. 🇳🇱
• Lutosa Belgian, and Belgium takes chips seriously. 🇧🇪
• Agrarfrost Lower Saxony, family-run. 🇩🇪

Casper & Tempur 🇺🇸 non-EU

Bed-in-a-box, American edition.

• Emma Frankfurt. Europe's biggest direct-to-consumer mattress brand. 🇩🇪
• bett1 BODYGUARD Berlin, and repeatedly Stiftung Warentest's top pick. 🇩🇪
• Dormeo Slovenian, sold across central Europe. 🇸🇮
• Hypnia French, made in Europe, 120-night trial. 🇫🇷

Google Workspace 🇺🇸 non-EU

Mail, docs and drive for companies, hosted entirely by Google.

• Nextcloud Self-hosted or EU-hosted files, docs, talk, calendar and mail. 🇩🇪
• Open-Xchange Cologne groupware powering many European ISP mail platforms. 🇩🇪
• Twake Workplace LINAGORA's French open-source workplace suite. 🇫🇷
• Infomaniak kSuite Swiss full workplace suite (outside the default EU scope). 🇨🇭

Hanes & Fruit of the Loom 🇺🇸 non-EU

American blank tees, made wherever is cheapest.

• Trigema Burladingen. Everything made in Germany, and it says so loudly. 🇩🇪
• Stanley/Stella Brussels. Organic blanks with a published factory list. 🇧🇪
• Continental Clothing UK, Earth Positive carbon-neutral range. 🇬🇧
• Sanetta German children's basics since 1800. 🇩🇪

Kohler, Moen & Delta Faucet 🇺🇸🇩🇪 non-EU

The German tap you would switch to is often American.

• Duravit Hornberg since 1817, still family-controlled. 🇩🇪
• Villeroy & Boch Mettlach since 1748. Ceramics, baths and the tiles too. 🇩🇪
• Geberit Rapperswil-Jona. The cistern behind half of Europe's walls. 🇨🇭
• Roca Barcelona. Family-owned and the largest bathroom maker in Europe. 🇪🇸

Coursera / Udemy 🇺🇸 non-EU

Learning platforms with US course economics.

• OpenClassrooms French platform with state-recognised diplomas and apprenticeships. 🇫🇷
• FutureLearn UK platform founded by the Open University. 🇬🇧
• openHPI Hasso Plattner Institute's free German MOOCs on IT and digital health. 🇩🇪
• GoodHabitz Dutch corporate training in 20+ European languages. 🇳🇱

DocuSign 🇺🇸 non-EU

Signatures in the cloud, evidence in San Francisco.

• Yousign French eIDAS-qualified signature provider, data stored in the EU. 🇫🇷
• Namirial Italian qualified trust service provider across the EU. 🇮🇹
• Dokobit Lithuanian signing that speaks every Baltic and Nordic eID. 🇱🇹
• Signaturit Spanish qualified electronic signature and identification. 🇪🇸

Marriott, Hilton & Hyatt 🇺🇸🇬🇧🇹🇭 non-EU

Loyalty points are the product. You are the inventory.

• Accor Paris, and the largest hotel group in Europe. Ibis, Novotel, Mercure, Sofitel. 🇫🇷
• Meliá Hotels Palma de Mallorca, family-controlled, strong across Spain and the Caribbean. 🇪🇸
• Scandic Hotels Stockholm. The Nordic default, and unusually good on accessibility. 🇸🇪
• Motel One Munich. Cheap, central, and better designed than the price suggests. 🇩🇪

Kellogg's & General Mills 🇺🇸 non-EU

American breakfast, exported with the sugar included.

• Kölln Elmshorn since 1795. Oats, done properly. 🇩🇪
• Jordans Bedfordshire, farm-sourced granola and muesli. 🇬🇧
• Brüggen Lübeck family mill, supplies half of Europe's own-brand muesli. 🇩🇪
• Dr. Oetker Vitalis Bielefeld. The muesli that actually tastes of nuts. 🇩🇪

Microsoft 365 / Office 🇺🇸 non-EU

Word, Excel and friends, now rented rather than owned.

• LibreOffice The Document Foundation's free desktop suite; opens and saves Microsoft formats. 🇩🇪
• ONLYOFFICE Riga-built suite with the best OOXML fidelity of the open-source options. 🇱🇻
• Collabora Online Cambridge-based LibreOffice-in-the-browser, self-hostable. 🇬🇧
• Nextcloud Office Documents, files and collaboration on your own server. 🇩🇪

Gillette 🇺🇸 non-EU

The blade cartridge as a business model.

• MÜHLE Saxony since 1945. Safety razors and brushes, made in Germany. 🇩🇪
• Merkur Solingen. The 34C is the safety razor most people start with. 🇩🇪
• Edwin Jagger Sheffield. English razors and brushes. 🇬🇧
• Proraso Florence since 1948. The green tub. 🇮🇹

Samsung, LG & TCL 🇰🇷🇨🇳 non-EU

Korean and Chinese panels in every European living room.

• Loewe Kronach, Bavaria, since 1923. Twice insolvent and relaunched, so check support before buying. 🇩🇪
• TechniSat German televisions and receivers, made in Saxony. 🇩🇪
• Metz Zirndorf, Bavaria. One of the last televisions actually assembled in Germany. 🇩🇪
• Bang & Olufsen Struer, Denmark. Expensive, and the picture and sound justify some of it. 🇩🇰

Dasani & Aquafina 🇺🇸 non-EU

Bottled tap water with an American logo on it.

• Gerolsteiner Volcanic Eifel spring, exceptionally mineral-rich. 🇩🇪
• Mattoni Karlovy Vary mineral water, Czech since 1873. 🇨🇿
• Evian Filtered for fifteen years through the French Alps. 🇫🇷
• San Pellegrino The sparkling one from Lombardy, part of Nestlé. 🇮🇹

All-Clad, Lodge & Calphalon 🇺🇸 non-EU

Pans outlive most kitchens. Buy accordingly.

• Le Creuset Fresnoy-le-Grand since 1925. Still cast in the same foundry. 🇫🇷
• Staub Alsace. Enamelled cast iron, now part of Zwilling of Solingen. 🇫🇷
• Demeyere Herentals. Belgian stainless, also under Zwilling. 🇧🇪
• Riess Ybbsitz since 1550, enamel over steel, powered by its own hydro plant. 🇦🇹

Netgear, Linksys & TP-Link 🇺🇸🇨🇳 non-EU

The box every byte in your house passes through.

• AVM FRITZ!Box Berlin. The German default for a reason: long firmware support and a genuinely good interface. 🇩🇪
• devolo Aachen. Powerline and mesh for houses with thick walls. 🇩🇪
• MikroTik Riga. Cheap, extremely configurable, and a favourite of people who run networks for a living. 🇱🇻
• LANCOM Systems Würselen. Business networking, and German-hosted cloud management. 🇩🇪

Google Translate 🇺🇸 non-EU

Good enough translation, at the cost of sending the text abroad.

• DeepL Cologne-built translator widely rated more accurate for European languages. 🇩🇪
• Reverso French translation with real-world example sentences and conjugation. 🇫🇷
• Lingvanex Cyprus-based translation with fully offline on-premises deployment. 🇨🇾

LastPass 🇺🇸 non-EU

The password manager with the memorable breach.

• Passbolt Open source, auditable, and hostable inside your own network. 🇱🇺
• Psono German-hosted or self-hosted vault with granular sharing. 🇩🇪
• KeePass No cloud at all -- an encrypted file you sync however you like. 🇩🇪
• Uniqkey Danish manager aimed at regulated European businesses. 🇩🇰

Bambu Lab & Creality 🇨🇳 non-EU

Chinese desktop 3D printers, cheap and closed.

• Prusa Research Prague. Open source, made in Czechia, supported for years. 🇨🇿
• UltiMaker Utrecht, and the professional desktop standard — merged with MakerBot in 2022, so Stratasys holds a large stake. 🇳🇱
• BCN3D Barcelona, spun out of the polytechnic university. 🇪🇸
• Zortrax Olsztyn, Poland. 🇵🇱

Netflix, Disney+ & Max 🇺🇸 non-EU

Streaming's incumbent, now with adverts.

• MUBI London-based curated arthouse cinema, hand-picked rather than algorithmic. 🇬🇧
• ARTE Free, ad-free European culture, documentaries and drama. 🇫🇷
• Filmin Spanish independent and European film streaming. 🇪🇸
• Viaplay Nordic streaming with strong Scandinavian originals and sport. 🇸🇪

Canon, Nikon & Sony 🇯🇵 non-EU

Japanese cameras, near-total market share.

• Leica Wetzlar since 1914, and it invented 35mm photography. 🇩🇪
• Phase One Copenhagen. Medium-format digital backs. 🇩🇰
• ZEISS Oberkochen. Lenses for everyone else's cameras. 🇩🇪
• Novoflex Memmingen. Adapters and supports, made in Germany. 🇩🇪

Grammarly 🇺🇸 non-EU

A US keylogger with excellent manners.

• LanguageTool Potsdam-built proofreader for 30+ languages; self-hostable. 🇩🇪
• DeepL Write German AI writing assistant from the DeepL team. 🇩🇪
• Scribbr Dutch academic proofreading and citation tooling. 🇳🇱

CATL, BYD, LG & Panasonic 🇨🇳🇰🇷🇯🇵 non-EU

Europe builds the car and imports the most expensive part of it.

No European alternative

Converse, Vans & New Balance 🇺🇸 non-EU

The casual sneaker canon, all American-owned.

• VEJA Paris. Wild rubber, organic cotton, no advertising budget at all. 🇫🇷
• Superga Turin, 1911. The 2750 is the original. 🇮🇹
• Novesta Partizánske, Slovakia. Vulcanised by hand since 1939. 🇸🇰
• Camper Mallorca, family-run for four generations. 🇪🇸

Ring, Nest & Arlo 🇺🇸 non-EU

Doorbell footage, stored in Seattle.

• Bosch Smart Home German smart home with local processing and EU cloud. 🇩🇪
• Netatmo French cameras and sensors that store footage locally by default. 🇫🇷
• Homematic IP eQ-3's German system, VDE-certified, works fully offline. 🇩🇪
• Ajax Systems Kyiv-built professional alarm and security systems. 🇺🇦

Amazon 🇺🇸 non-EU

The everything store, and everyone's competitor.

• bol The Benelux marketplace, roughly Amazon's local equivalent. 🇳🇱
• OTTO Hamburg's century-old retailer, now Germany's number two marketplace. 🇩🇪
• Allegro Poland's dominant marketplace, older than Amazon itself. 🇵🇱
• Alza Czech electronics and general retailer across Central Europe. 🇨🇿

Scotts Miracle-Gro 🇺🇸 non-EU

American lawn chemistry.

• COMPO Münster. The European garden centre standard. 🇩🇪
• Neudorff Emmerthal. Organic plant care since 1854. 🇩🇪
• Oscorna Ulm, purely organic fertilisers. 🇩🇪
• Cuxin DCM German-Belgian organic mineral fertilisers. 🇩🇪

Headspace / Calm 🇺🇸 non-EU

Mindfulness by subscription, mental-health data abroad.

• 7Mind Berlin meditation app, partly reimbursed by German health insurers. 🇩🇪
• Petit BamBou French meditation with the largest francophone library. 🇫🇷
• Balloon German guided meditation and sleep courses. 🇩🇪

Tizen, webOS, Google TV, Fire TV & Roku 🇰🇷🇺🇸 non-EU

You can buy a European television. Its software will not be.

No European alternative

Google Analytics 🇺🇸 non-EU

Free analytics, declared unlawful in several EU member states.

• Plausible Estonian, cookie-free, GDPR-compliant analytics in a single lightweight script. 🇪🇪
• Simple Analytics Amsterdam-hosted, no cookies, no personal data collected at all. 🇳🇱
• Pirsch German cookie-free analytics with a server-side integration option. 🇩🇪
• Matomo The classic self-hosted analytics suite; EU cloud hosted in Germany. 🇩🇪

WordPress.com / Squarespace CMS 🇺🇸 non-EU

Open-source software, commercially hosted governance drama included.

• TYPO3 German enterprise CMS, standard across public sector and universities. 🇩🇪
• Contao German open-source CMS with strong accessibility support. 🇩🇪
• Kirby Berlin file-based CMS; no database, buy the licence once. 🇩🇪
• Webnode Czech hosted CMS for simpler sites. 🇨🇿

Oral-B 🇺🇸 non-EU

The electric toothbrush that came with a subscription to brush heads.

• Philips Sonicare Amsterdam. Sonic rather than oscillating. 🇳🇱
• Curaprox Hydrosonic Swiss, extremely soft filaments. 🇨🇭
• happybrush Munich. Same hardware, far cheaper heads. 🇩🇪
• Emmi-dent German ultrasonic brushes. 🇩🇪

Coca-Cola & Pepsi 🇺🇸 non-EU

The two colas that colonised every fridge on the continent.

• Kofola The Czech cola that outsells Coke on draught at home. Less sweet, more herbal. 🇨🇿
• Fritz-kola Hamburg-born, high caffeine, sold on stubbornness rather than advertising. 🇩🇪
• afri-cola German cola since 1931, back to its original recipe. 🇩🇪
• Cockta Slovenian since 1953, made with rosehip and eleven herbs. No caffeine, no phosphoric acid. 🇸🇮

Gatorade & Powerade 🇺🇸 non-EU

American sports hydration.

• Isostar Swiss, and the original European isotonic drink from 1977. 🇨🇭
• Dextro Energy German glucose sports nutrition since 1927. 🇩🇪
• SPONSER Swiss sports nutrition used across professional cycling. 🇨🇭
• HIGH5 UK endurance nutrition, informed-sport tested. 🇬🇧

McCormick 🇺🇸 non-EU

One Maryland company owns most of the spice rack.

• Fuchs Gewürze Dissen. Europe's largest independent spice house. 🇩🇪
• Ostmann German supermarket standard, same family group. 🇩🇪
• Kotányi Vienna since 1881, family-owned. 🇦🇹
• Santa Maria Nordic spice and world-food brand. 🇸🇪

Fanta & Sprite 🇺🇸 non-EU

Orange and lemon-lime, both Atlanta-owned.

• Almdudler Austria's national soft drink: alpine herbs, since 1957, still family-owned. 🇦🇹
• Sinalco Germany's oldest soft drink brand, 1902. 🇩🇪
• Bluna German orange soda with a cult following. 🇩🇪
• Fritz-limo Lemonades from the fritz-kola people, less sugar throughout. 🇩🇪

Warby Parker & Zenni 🇺🇸 non-EU

Frames you wear every waking hour.

• Ace & Tate Amsterdam. The closest thing to a European Warby Parker. 🇳🇱
• MYKITA Berlin. Screwless stainless frames, made in the same building they are designed in. 🇩🇪
• Lindberg Aarhus. Titanium, no screws, no rivets, famously light. 🇩🇰
• Silhouette Linz. Rimless frames light enough to forget. 🇦🇹

Send Anywhere / WeTransfer clones 🇰🇷🇺🇸 non-EU

Big-file transfer through servers you know nothing about.

• WeTransfer The Amsterdam original, still the nicest way to send 2 GB. Owned by Bending Spoons of Milan since 2024. 🇳🇱
• Smash French transfer service with no size limit. 🇫🇷
• TransferNow French file transfer with password protection and EU hosting. 🇫🇷
• SwissTransfer Free 50 GB transfers from Infomaniak (outside the default EU scope). 🇨🇭

Zendesk 🇺🇸 non-EU

Support tickets as a subscription.

• Zammad German open-source helpdesk; self-host or use the EU cloud. 🇩🇪
• OTRS Long-established German service-management platform. 🇩🇪
• Userlike Cologne live chat and messaging built for GDPR compliance. 🇩🇪
• Crisp Nantes-built customer messaging with a generous free plan. 🇫🇷

TikTok 🇨🇳 non-EU

Short video, long recommendation engine.

• PeerTube Framasoft's federated video platform. No algorithmic short-form feed — nothing in Europe has one. 🇫🇷
• Dailymotion French, Vivendi-owned, with a mobile short-video feed — but not TikTok's scale or recommendation engine. 🇫🇷

Johnson & Johnson, Neutrogena & Olay 🇺🇸 non-EU

American skincare, in a continent full of pharmacies.

• NIVEA Beiersdorf, Hamburg, 1911. The blue tin. 🇩🇪
• La Roche-Posay French thermal spring water, dermatologist-standard. 🇫🇷
• Avène Pierre Fabre, made at the spring in the Cévennes. 🇫🇷
• Bioderma Lyon. Sensibio micellar water is the category original. 🇫🇷

Kleenex & Charmin 🇺🇸 non-EU

Bought every week, chosen once, never reconsidered.

• Zewa Essity of Stockholm — the same company behind Tempo and Lotus. 🇸🇪
• Tempo German-founded in 1929, Essity-owned, and a generic word in several languages. 🇸🇪
• Lotus The French shelf name, also Essity. 🇸🇪
• Renova Torres Novas. The black toilet paper company, and genuinely independent. 🇵🇹

Android / iOS 🇺🇸 non-EU

Two American companies, one duopoly, every European pocket.

• /e/OS by Murena French de-Googled Android, shipped on phones you can just buy. Still built on Google's AOSP underneath. 🇫🇷
• Sailfish OS Jolla's Finnish mobile OS, with EU sovereignty as an explicit goal. 🇫🇮
• Ubuntu Touch UBports Foundation's convergent mobile Linux. 🇳🇱
• postmarketOS German-led project putting real Linux on old phones. Still alpha on most handsets — not yet a daily driver. 🇩🇪

Monster & Rockstar 🇺🇸 non-EU

American energy drinks — though the category's inventor is Austrian.

• Red Bull Austrian, and the company that invented the category in 1987. 🇦🇹
• HELL Energy Hungarian, and the volume leader across Central Europe. 🇭🇺
• Tiger Polish energy drink, dominant at home. 🇵🇱
• Booster German energy drink at supermarket prices. 🇩🇪

Tesla & Ford 🇺🇸 non-EU

American cars on European roads.

• Volkswagen Wolfsburg. ID series for electric. 🇩🇪
• BMW Munich. 🇩🇪
• Mercedes-Benz Stuttgart. 🇩🇪
• Renault Boulogne-Billancourt. The R5 E-Tech is built in France. 🇫🇷

e.l.f., Fenty Beauty & MAC 🇺🇸 non-EU

Drugstore makeup, mostly European already.

• Catrice Sulzbach. Cosnova's main line, and about a third of the price. 🇩🇪
• essence Same German house as Catrice, aimed younger and cheaper still. 🇩🇪
• KIKO Milano Bergamo. Italian-made, sold from its own shops across Europe. 🇮🇹
• ARTDECO Bavaria, and the refillable palettes. 🇩🇪

Coleman & Yeti 🇺🇸 non-EU

American camping kit.

• Nordisk Danish, since 1901. Cotton tents that outlive their owners. 🇩🇰
• Hilleberg Swedish expedition tents, made in Estonia, near-indestructible. 🇸🇪
• Robens Danish camping, part of Oase Outdoors. 🇩🇰
• Outwell Family camping, same Danish group. 🇩🇰

Outlook.com 🇺🇸 non-EU

Microsoft's consumer webmail, bundled into the Windows account.

• mailbox.org Drop-in IMAP/SMTP replacement with a full groupware suite. 🇩🇪
• Tuta Encrypted mailbox with its own apps on all platforms. 🇩🇪
• Infomaniak kMail Swiss mail with a generous free tier (outside the default EU scope). 🇨🇭
• Posteo Minimal, cheap, and audited German mail. 🇩🇪

OpenAI API 🇺🇸 non-EU

The API every startup built on before reading the terms.

• Mistral AI OpenAI-compatible API, open-weight models, EU data residency. 🇫🇷
• Aleph Alpha German models for regulated sectors. Since 2024 the focus is sovereign deployments rather than a general-purpose API. 🇩🇪
• Nebius AI Studio Amsterdam-listed, built from Yandex's non-Russian assets after the 2024 split. European infrastructure, and worth knowing the history. 🇳🇱
• OVHcloud AI Endpoints French sovereign cloud serving open models. 🇫🇷

Levoit & Honeywell 🇺🇸 non-EU

American air purifiers with proprietary filters.

• Philips Amsterdam-designed, but Philips sold its home appliance business in 2021 — it now trades as Versuni, Dutch-registered and Chinese-owned. 🇳🇱
• Blueair Stockholm, very quiet, Unilever-owned. 🇸🇪
• IDEAL Balingen, made in Germany, HEPA H14. 🇩🇪
• BONECO Swiss air treatment since 1956. 🇨🇭

Google Maps 🇺🇸 non-EU

Navigation in exchange for a permanent location diary.

• OpenStreetMap The community map of the world, stewarded by a UK foundation. 🇬🇧
• Organic Maps Estonian offline OSM navigation; no accounts, no tracking, no ads. 🇪🇪
• Mapy.com Czech maps from Seznam with the best hiking and cycling layers in Europe. 🇨🇿
• HERE WeGo Amsterdam-headquartered mapping used by most European carmakers. 🇳🇱

Heinz & Hellmann's-style US condiments 🇺🇸 non-EU

Pittsburgh decides what ketchup tastes like.

• Hela Ahrensburg. Curry ketchup is a German food group and Hela invented the good one. 🇩🇪
• Develey Bavarian family mustard and ketchup house since 1845. 🇩🇪
• Bautz'ner Saxon mustard. Eastern Germany will accept no substitute. 🇩🇪
• Remia The Dutch fritessaus standard. 🇳🇱

Fossil & Michael Kors watches 🇺🇸 non-EU

American fashion watches, assembled far away.

• Swatch Biel/Bienne. Swiss made, and the reason Swiss watchmaking survived the 1980s. 🇨🇭
• Junghans Schramberg, Black Forest. The Max Bill is a design classic. 🇩🇪
• NOMOS Glashütte Saxony. In-house movements at a fraction of Swiss prices. 🇩🇪
• Tissot Le Locle since 1853, part of the Swatch Group. 🇨🇭

iPhone, Samsung Galaxy & Xiaomi 🇺🇸🇰🇷🇨🇳 non-EU

Premium phones, none of them made here.

• Fairphone Amsterdam-built modular, repairable phone with an 8-year support promise. 🇳🇱
• HMD Espoo-based maker of Nokia phones, including repairable models. 🇫🇮
• SHIFTPHONE German repairable phones with a deposit-return scheme. 🇩🇪
• Nothing London design-led Android phones. 🇬🇧

Harley-Davidson & Indian 🇺🇸 non-EU

Milwaukee and Minnesota.

• BMW Motorrad Berlin-Spandau. The GS defined adventure touring. 🇩🇪
• Ducati Bologna. 🇮🇹
• KTM Mattighofen, Austria. Bajaj Auto of India took control in the 2025 restructuring. 🇦🇹
• Triumph Hinckley, Leicestershire. 🇬🇧

Twilio 🇺🇸 non-EU

SMS and voice APIs, routed through California.

• Sinch Stockholm-listed global messaging, voice and email APIs. 🇸🇪
• Bird (MessageBird) Amsterdam-built omnichannel messaging platform. 🇳🇱
• Infobip Croatian global communications platform with direct carrier links. 🇭🇷

DeWalt, Stanley Black & Decker 🇺🇸 non-EU

American power tools.

• Bosch Professional The blue ones. Stuttgart. 🇩🇪
• Festool Wendlingen. Expensive, and worth it if you do this for a living. 🇩🇪
• Hilti Schaan, Liechtenstein. Construction-grade everything. 🇱🇮
• Einhell Landau. One battery across the whole range. 🇩🇪

Pantene & Head & Shoulders 🇺🇸 non-EU

Two more Procter & Gamble brands.

• Schwarzkopf Henkel, Düsseldorf, since 1898. 🇩🇪
• alverde dm's certified-natural range. Cheap and repeatedly top-rated. 🇩🇪
• Klorane Pierre Fabre, plant-based, pharmacy-sold. 🇫🇷
• René Furterer French scalp-first haircare. 🇫🇷

Figma 🇺🇸 non-EU

Collaborative design, single point of failure.

• Penpot The credible open-source Figma alternative; self-host the whole thing. 🇪🇸
• Linearity Curve German vector design with strong prototyping and export. 🇩🇪

GitHub Copilot 🇺🇸 non-EU

Your codebase, autocompleted through Redmond.

• Codestral (Mistral) French code model with a self-hostable open-weight release. 🇫🇷
• JetBrains AI Assistant Prague-registered, built into the JetBrains IDEs. 🇨🇿

AutoCAD 🇺🇸 non-EU

The DWG format is the lock-in.

• BricsCAD Ghent-built CAD that reads and writes DWG natively; perpetual licences. 🇧🇪
• Archicad Budapest's Graphisoft, the original BIM authoring tool. 🇭🇺
• Allplan Nemetschek's Munich BIM suite for architecture and engineering. 🇩🇪
• CATIA / SOLIDWORKS Dassault Systemes' French engineering platform. 🇫🇷

Gap, Abercrombie & Ralph Lauren 🇺🇸 non-EU

American high street, imported wholesale.

• COS Stockholm. H&M's grown-up label. 🇸🇪
• ARKET Also H&M, Nordic and durable. 🇸🇪
• Massimo Dutti Inditex, Galicia. 🇪🇸
• MANGO Barcelona. 🇪🇸